Online marketing & SEO of an e-Learning product

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An e-Learning product reaches its target audience and conveys its unique value proposition effectively through online marketing, SEO, email campaigns, ads and other techniques

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HSTC702 www.harbinger-systems.com ONLINE MARKETING & SEO OF AN E-LEARNING PRODUCT

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Follow Us blog.harbinger-systems.com www.twitter.com/HarbingerSys www.facebook.com/harbingersys www.slideshare.net/hsplmkting www.linkedin.com/companies/382306 HARBINGER SYSTEMS Overview Harbinger Systems is a leading provider of software engineering services to some of the world's best product companies. Our services span solution consulting, software design, development, testing and test automation. By leveraging cutting-edge technologies, Harbinger Systems works with its customers as a partner in technology innovation. www.harbinger-systems.com Services Software Product Development Web 2.0 Mobile eLearning Performance Engineering Systems Software Digital Marketing Also Read Our White Papers… Interactive User Experience (IUX): Going Beyond Interfaces Comparing Adobe Flex & JavaScript The Enterprise Software Makeover Guide Five Javascript Frameworks: A Point-by-point Comparison A Harbinger Systems Case Study www.harbinger-systems.com

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Challenge Where and how could the company reach the target audience for an interactivity builder? How to educate target market about benefits of interactivity building along with course authoring as a paradigm? Which products and websites are complementary and who are the potential partners? Harbinger Solution Market research and analysis of eLearning information websites for targeting Content improvements with SEO-friendly file names, folder structures, and URL encoding Website submission to search engines and directories Google AdWords and website ad placements to drive targeted traffic with strong intent to purchase Direct targeting using email campaigns and conference attendances for effective audience targeting Management of article websites and blog submissions Technologies & Tools Google Analytics, Google Webmaster Tools Search engine optimization, titles and meta tags optimization eLearning directories research and submissions Conferences, competition and market research for lead generation Email campaigns and newsletters management for direct marketing Alexa ranking, Google page rank, inbound links research Benefits Alexa ranking up from 1+ million in Jan ‘08 to around 100,000 in Jan ’09 Website on top three search pages for most of the desired keywords Effective competition and market understanding, leading to increased foot traffic in conference booths BOTTOM LINE Company acquired strategic market position with a unique and differentiated product and a newly educated customer base ONLINE MARKETING & SEO OF AN E-LEARNING PRODUCT www.harbinger-systems.com Situation E-Learning course authoring being done through Flash programming Powerful interactivity building and course authoring product in eLearning HSTC702

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www.harbinger-systems.com Contd. Statistics Alexa Rank: Sub-100,000 in Jan ’09, up from 1,000,000+ in Jan ’08 Three times more user registrations per month between Jan ‘08 and Jan ’09 Website visits up from less than 2,000 per month to over 8,000 between Jan ‘06 and Jan ‘09 Website Visits HSTC702 Benefits Alexa ranking up from 1+ million in Jan ‘08 to around 100,000 in Jan ’09 Website on top three search pages for most of the desired keywords Effective competition and market understanding, leading to increased foot traffic in conference booths BOTTOM LINE Company acquired strategic market position with a unique and differentiated product and a newly educated customer base ONLINE MARKETING & SEO OF AN E-LEARNING PRODUCT

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