SEO & Social media marketing of a sports networking portal


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A social networking portal for sports enthusiasts and participants started by an ardent fan starts being recognized as a brand, with advocates and followers all across the internet


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Follow Us HARBINGER SYSTEMS Overview Harbinger Systems is a leading provider of software engineering services to some of the world's best product companies. Our services span solution consulting, software design, development, testing and test automation. By leveraging cutting-edge technologies, Harbinger Systems works with its customers as a partner in technology innovation. Services Software Product Development Web 2.0 Mobile eLearning Performance Engineering Systems Software Digital Marketing Also Read Our White Papers… Interactive User Experience (IUX): Going Beyond Interfaces Comparing Adobe Flex & JavaScript The Enterprise Software Makeover Guide Five Javascript Frameworks: A Point-by-point Comparison A Harbinger Systems Case Study

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Challenge Very basic SEO brought some online traffic, but user registrations per week on the website stuck at single digits for months Limited control over visitor demographic due to unfocussed targeting Portal not optimized for visitor experience and conversions, and needs actionable metrics through analytics Harbinger Solution Harbinger analyzed meta tags / titles, website rankings and keywords progress of the website Recommended content improvements, friendly file names, folder structures, and URL encoding Website sitemap, robots creation and submission to search engines Created and significantly enabled Twitter, FriendFeed and Facebook presence Integrated popular sharing widgets on website for viral effect Suggested multiple small-to-medium changes in website structuring and content writing for SEO-friendliness Technologies & Tools Twitter, CoTweet , FriendFeed , Facebook , Youtube , MySpace Google Analytics, Google Webmaster Tools Search engine optimization, titles and meta tags optimization Sports directories research and submissions Alexa ranking, Google page rank, inbound links research Benefits Website user registrations went up 700% in 3 months Social media fans and followers in hundreds, up from none Website on top three search pages for most of the desired keywords Technically rich website significantly improved from visitor behavior and conversion perspective BOTTOM LINE Startup company now being recognized as a brand, with advocates and followers across the internet SEO & SOCIAL MEDIA MARKETING OF A SPORTS NETWORKING PORTAL Situation A social networking portal for sports fitness enthusiasts started by an ardent sports and athletics fan HSTC701

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