Slide2:
What’s in your mind when you see a tall tree in a forest?
Slide3:
Different perceptions of value of a timber tree 1) Direct Use Value 2) Indirect Use Value 3) Option Value 4) Amenity Value 5) Existence Value 6) Bequest Value 7) Transformation Value
Slide4:
Direct Use Value “Once we cut it down and run it through a saw mill, it will make some great furniture.”
Slide5:
Indirect Use Value “The tree is sequestering many tons of carbon, which is helping to hold off global climate change.”
Slide6:
Option Value “Several years from now, we might want to cut it down to make great furniture.”
Slide7:
Amenity Value “I am so inspired every time I see a tall tree.”
Slide8:
Existence Value “I have never seen a tall tree, but I get real pleasure out of knowing that they still exist.”
Slide9:
Bequest Value “I get a warm feeling knowing that someday my grandchildren will see a tall tree.”
Slide10:
Transformation Value “My view of the world and my life changed the first time I saw a tall tree. I find my new, less materialistic lifestyle far more satisfying than my old one.”
Slide11:
Well, what were you thinking?