Golden Tulip Hotel

Slide 1:

-: Submitted To:- Sanjeev Dasgupta -: Submitted By:- Hitesh Velani Batch :- 59 2010-2011 HOPITALITY ASSIGNMENT

Slide 2:

I Am Very Grateful For The Strong Support And Guidance Provide To Me By My Hospitality Faculty Mr. Sanjeev Dasgupta Who Guided Me For Hospitality and Hotel Management. I Am Also Very Grateful To “Frank Finn Institute” For Teaching Us Such A Very Important Skill “Hospitality” And I Am Very Thankful Of My Friends Also Because They Also Guide Me To Complete My Presentation. Thank You All…

Slide 3:

Golden Tulip Group presentation

Slide 4:

1 - GOLDEN TULIP GROUP PRESENTATION The Group Founded in 1962, with nearly 50 years experience as hotel franchisor and operator , Golden Tulip Hospitality Group, has its head office in Amersfoort, Netherlands and offers services in the mid- upper- and luxury scales Golden Tulip is a 189 hotels portfolio representing 23,322 rooms through 3 brands : Tulip Inn, Golden Tulip and Royal Tulip Golden Tulip is a worldwide hospitality company present over the 5 continents in 38 countries.

Slide 5:

1 - GOLDEN TULIP GROUP PRESENTATION Our Mission and Commitment Our Mission Is To Be The Leading Multi-branded Hotel Chain, With An Excellent Care For Customers And Staff, In Those Markets Where We Choose To Operate Therefore, The Group's Common Objective Is To Maximize Revenues And Profits By Utilizing All Opportunities And Synergies The Chain Offers, Whilst Implementing International Standards And Maintaining Local Flavors Through These Mission And Objectives, Golden Tulip Is Fully Commitment To Build A Strong And Efficient Partnership With Hotel Owners, Helping Them To Develop Their Business

Slide 6:

1 œ GOLDEN TULIP GROUP PRESENTATION Brand core values CORE VALUES Familiar, personal and friendly Informal but professional Flexible in service and staff Everything is possible… International Standards, Local Flavors

Slide 7:

3 International Brands 1 - GOLDEN TULIP GROUP PRESENTATION Tulip Inn 58 Hotels 5606 Rooms Mid -scale Hotel: 3-star Property (Created In 1993) Non Standardized Hotels Comfortable And Functional Accommodation Along With Friendly Service Hotels Designed To Offer An Exceptional Value For Money Golden Tulip 128 Hotels 18793 Rooms Upper-scale Hotels : 4-star Property (Created In 1962) Full Service Hotels, Incl. Restaurant & Meeting Rooms Modern Facilities, Personal Service And International Standards Of Comfort Non Standardized Product Royal Tulip 3 Hotel 923 Rooms Luxury Hotels : 5-star Property (Created In 2006) Non Standardized Product: Security, Exclusivity And Discrete excellence. Elegant And Luxurious Facilities With A Deluxe Level Of Comfort And Refined Service, And Ultra-modern Amenities

Slide 8:

1 - GOLDEN TULIP GROUP PRESENTATION Tulip Inn brand - 3-star Tulip Inn Properties Are Superior Business Hotels. Generally Located In The City Centers, And On Key Transit Destinations ( Airports, Motorway, Etc.) Tulip Inn Hotels Are Characterized By Their Excellent Price / Quality Ratio. The Functional Hotel Lay-out And Friendly Service Will Suit The Business Traveler And Leisure Guest Alike.

Slide 9:

Golden Tulip Hotels Are Four-star Properties By Means Of Modern Facilities, Personal Service And International Standards Of Comfort. Each Hotel Offers Its Own Individual Character, Whilst Reflecting The Flavors Of Its Location. The Hotels Enjoy A Perfect Situation In Business Or Leisure Destination, Aiming To Exceed Guest Expectations.

Slide 10:

1 - GOLDEN TULIP GROUP PRESENTATION Royal Tulip brand - 5-star Royal Tulip Is The 5-star Luxury Brand Of The Group. Hotels Are All Situated In Prime Locations, Whether It Be In Business Or Leisure Destinations. All Properties Are Fully Equipped With All That A Demanding Traveler Can Expect. Royal Tulip Hotels Offer The Highest Quality Of Service Through A Personalized Approach .

Slide 11:

1 - GOLDEN TULIP GROUP PRESENTATION A Worldwide Footprint Over 38 Countries November 2009 figures

Slide 12:

1 - GOLDEN TULIP GROUP PRESENTATION A Local Presence Over The World 3-- Regional Offices : Germany, Italy And The Netherlands 9 —Joint Venture“ Offices : Brazil, China, India, Morocco, Middle East, Romania, Thailand, Ghana And Nigeria Value Lever To Better Serve Our Customers And Closely Manage The Operations Of Golden Tulip Hotels Worldwide. Tulip Organization Relies On Local Teams These Local Teams Are A Strong Added:-

Slide 13:

In July 2009, Starwood Capital took over Golden Tulip Hospitality Group , Brands, Franchise Interests and Join ventures This take over represent a new start for Golden Tulip brands with expansion plans all over the world Since the signing of a commercial alliance with Louvre Hotels group , representing Premiere Classes, Campanile, Kyriad and Kyriad Prestige brands , the total portfolio combines over 1,014 hotels representing 76,710 rooms and covering all hotel categories This alliance creates the 8th biggest hotel chain worldwide with 7 brands , over 41 countries By year-end 2011 , the combined forces of Golden Tulip and Louvre Hotels plan to total 1,250 hotels and over 100,000 rooms

Slide 14:

Since the acquisition of Golden Tulip Hospitality Group by Starwood Capital, a strategic alliance with Louvre Hotels has been developed ° This alliance creates the 8th biggest hotel chain worldwide with 7 brands, over 41 countries through 1,014 hotels representing 76,710 rooms and covering all hotel categories INVESTORE Operator Operator 189 hotels and almost 23,500 rooms 825 hotels and 54,000 rooms 3 brands : Tulip Inn, Golden Tulip, Royal Tulip 4 brands: Kyriad, Kyriad Prestige, 38 Countries Campanile and Première Classe 9 Countries

Slide 15:

2 - GOLDEN TULIP AND STARWOOD CAPITAL A Strategic Alliance With Louvre Hotels - Louvre Hotels Brands Premiere classe 222 Hotels 15913 Rooms 3 Countries More Than 825 Hotel, 54000 Rooms Campanile 385 Hotels 24610 Rooms 9 Countries Premiere classe 222 Hotels 15913 Rooms 3 Countries Slogan:- Best Price Without Sacrifice Launched In 1989 0/1 Star Hotels Mainly Located In France Limited Service Hotels Offering Good Value For Money Cisca 30% Of The Hotels Are Fully Or Majority Owned Slogan:- “Changing along with your desires” Launched In 1976 2 Star Hotels Located In Europ Full Service Hotels Including restorent & meeting rooms Cisca 52% Of The Hotels Are Fully Owned Slogan:- “More Comfort, Less Conformity” Launched In 2002 2 and 3 Star Hotels Mostly Located In France Non Standardised Product Kyriad is primarily a franchise brand (9% owned hotels)

Slide 16:

To support this ambition, Golden Tulip developed the Golden Tulip‘s Formula , a trinity of the following elements The Brand The Operating System The Support System The success of the formula is measured through the Brand Performance Impact (BPI). The BPI measures the added value a hotel gains by capitalizing on Golden Tulip Formula Operating System Support Golden Tulip Formula Brand Golden Tulip Success Factors

Slide 17:

I Got All The Information And Photographs From:- www.theparkhotels.com www.wikipedia.com www.answers.com www.google.com www.ebay.com www.authorstreem.com Bibliography