marketing research on Bisleri

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BisleriPackaged Drinking Water : 

BisleriPackaged Drinking Water Presented By Group-8

Marketing Situation : 

Marketing Situation There are around 1200 bottled plants with 200 brands. The pricing is too close, that leads to stiff competition. Price/ quality characteristics are used for positioning the quality or value offered by the brand at a very competitive price. Dominance of the multi-national players

Objectives : 

Objectives Market study Packaged drinking water market in terms of major players, market size, growth and market share of players, segmentation statements and positioning of the various products available.

Contd… : 

Contd… Consumer Study The consumer segments and their habits and practices also have been studied along with packaging technologies available and the importance of distribution and logistics networks.

Problem Statement : 

Problem Statement What are the reasons behind decrease in the sales of Bisleri?

Data Collection : 

Data Collection Primary Sources The required primary data will has collected directly from customer through structured questionnaires. Focus Group discussions      o Men and Women      o Age 16 to 30years

Contd… : 

Contd… Secondary Sources Information from company manuals, reports and internet. Journals and newspapers

Findings from the FGD : 

Findings from the FGD There is a need for delivery of goods Just In Time to retail shop. Change in looks & feel of the brand Assured supply to consumers at any point of time.

Consumption of PDW… : 

Consumption of PDW…

No. of Brands known : 

No. of Brands known

Analysis:To consumers : 

Analysis:To consumers Age of the respondent * preference Cross tabulation

Consumption per month : 

Consumption per month

The probability of getting Bisleri in retail shop : 

The probability of getting Bisleri in retail shop

To Retailers : 

To Retailers The available brands in the reatail shop

Percentage of offers to retailers : 

Percentage of offers to retailers

Are you getting any price benefit from the Bisleri : 

Are you getting any price benefit from the Bisleri

Rate the time of delivery to your shop by distributor : 

Rate the time of delivery to your shop by distributor Bisleri 40% Omkar Aquafina Kinley Kinley

. Are you satisfied with discount offers of Bisleri? : 

. Are you satisfied with discount offers of Bisleri?

Cross Tabulation Chart : 

Cross Tabulation Chart

Age * Probability (Cross tabulation) : 

Age * Probability (Cross tabulation)

Age * Essentials (Cross Tabulation) : 

Age * Essentials (Cross Tabulation)

Slide 32: 

Thank You