logging in or signing up marketing research on Bisleri hiremathmanu Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 1190 Category: Business & Fin.. License: All Rights Reserved Like it (2) Dislike it (0) Added: June 21, 2010 This Presentation is Public Favorites: 1 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript BisleriPackaged Drinking Water : BisleriPackaged Drinking Water Presented By Group-8 Marketing Situation : Marketing Situation There are around 1200 bottled plants with 200 brands. The pricing is too close, that leads to stiff competition. Price/ quality characteristics are used for positioning the quality or value offered by the brand at a very competitive price. Dominance of the multi-national players Objectives : Objectives Market study Packaged drinking water market in terms of major players, market size, growth and market share of players, segmentation statements and positioning of the various products available. Contd… : Contd… Consumer Study The consumer segments and their habits and practices also have been studied along with packaging technologies available and the importance of distribution and logistics networks. Problem Statement : Problem Statement What are the reasons behind decrease in the sales of Bisleri? Data Collection : Data Collection Primary Sources The required primary data will has collected directly from customer through structured questionnaires. Focus Group discussions o Men and Women o Age 16 to 30years Contd… : Contd… Secondary Sources Information from company manuals, reports and internet. Journals and newspapers Findings from the FGD : Findings from the FGD There is a need for delivery of goods Just In Time to retail shop. Change in looks & feel of the brand Assured supply to consumers at any point of time. Consumption of PDW… : Consumption of PDW… No. of Brands known : No. of Brands known Analysis:To consumers : Analysis:To consumers Age of the respondent * preference Cross tabulation Consumption per month : Consumption per month The probability of getting Bisleri in retail shop : The probability of getting Bisleri in retail shop To Retailers : To Retailers The available brands in the reatail shop Percentage of offers to retailers : Percentage of offers to retailers Are you getting any price benefit from the Bisleri : Are you getting any price benefit from the Bisleri Rate the time of delivery to your shop by distributor : Rate the time of delivery to your shop by distributor Bisleri 40% Omkar Aquafina Kinley Kinley . Are you satisfied with discount offers of Bisleri? : . Are you satisfied with discount offers of Bisleri? Cross Tabulation Chart : Cross Tabulation Chart Age * Probability (Cross tabulation) : Age * Probability (Cross tabulation) Age * Essentials (Cross Tabulation) : Age * Essentials (Cross Tabulation) Slide 32: Thank You You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
marketing research on Bisleri hiremathmanu Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 1190 Category: Business & Fin.. License: All Rights Reserved Like it (2) Dislike it (0) Added: June 21, 2010 This Presentation is Public Favorites: 1 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript BisleriPackaged Drinking Water : BisleriPackaged Drinking Water Presented By Group-8 Marketing Situation : Marketing Situation There are around 1200 bottled plants with 200 brands. The pricing is too close, that leads to stiff competition. Price/ quality characteristics are used for positioning the quality or value offered by the brand at a very competitive price. Dominance of the multi-national players Objectives : Objectives Market study Packaged drinking water market in terms of major players, market size, growth and market share of players, segmentation statements and positioning of the various products available. Contd… : Contd… Consumer Study The consumer segments and their habits and practices also have been studied along with packaging technologies available and the importance of distribution and logistics networks. Problem Statement : Problem Statement What are the reasons behind decrease in the sales of Bisleri? Data Collection : Data Collection Primary Sources The required primary data will has collected directly from customer through structured questionnaires. Focus Group discussions o Men and Women o Age 16 to 30years Contd… : Contd… Secondary Sources Information from company manuals, reports and internet. Journals and newspapers Findings from the FGD : Findings from the FGD There is a need for delivery of goods Just In Time to retail shop. Change in looks & feel of the brand Assured supply to consumers at any point of time. Consumption of PDW… : Consumption of PDW… No. of Brands known : No. of Brands known Analysis:To consumers : Analysis:To consumers Age of the respondent * preference Cross tabulation Consumption per month : Consumption per month The probability of getting Bisleri in retail shop : The probability of getting Bisleri in retail shop To Retailers : To Retailers The available brands in the reatail shop Percentage of offers to retailers : Percentage of offers to retailers Are you getting any price benefit from the Bisleri : Are you getting any price benefit from the Bisleri Rate the time of delivery to your shop by distributor : Rate the time of delivery to your shop by distributor Bisleri 40% Omkar Aquafina Kinley Kinley . Are you satisfied with discount offers of Bisleri? : . Are you satisfied with discount offers of Bisleri? Cross Tabulation Chart : Cross Tabulation Chart Age * Probability (Cross tabulation) : Age * Probability (Cross tabulation) Age * Essentials (Cross Tabulation) : Age * Essentials (Cross Tabulation) Slide 32: Thank You