BisleriPackaged Drinking Water : BisleriPackaged Drinking Water Presented By
Group-8 Marketing Situation : Marketing Situation There are around 1200 bottled plants with 200 brands.
The pricing is too close, that leads to stiff competition.
Price/ quality characteristics are used for positioning the quality or value offered by the brand at a very competitive price.
Dominance of the multi-national players Objectives : Objectives Market study
Packaged drinking water market in terms of major players, market size, growth and market share of players, segmentation statements and positioning of the various products available. Contd… : Contd… Consumer Study
The consumer segments and their habits and practices also have been studied along with packaging technologies available and the importance of distribution and logistics networks. Problem Statement : Problem Statement What are the reasons behind decrease in the sales of Bisleri? Data Collection : Data Collection Primary Sources
The required primary data will has collected directly from customer through structured questionnaires.
Focus Group discussions o Men and Women o Age 16 to 30years Contd… : Contd… Secondary Sources
Information from company manuals, reports and internet.
Journals and newspapers Findings from the FGD : Findings from the FGD There is a need for delivery of goods Just In Time to retail shop.
Change in looks & feel of the brand
Assured supply to consumers at any point of time. Consumption of PDW… : Consumption of PDW… No. of Brands known : No. of Brands known Analysis:To consumers : Analysis:To consumers Age of the respondent * preference Cross tabulation Consumption per month : Consumption per month The probability of getting Bisleri in retail shop : The probability of getting Bisleri in retail shop To Retailers : To Retailers The available brands in the reatail shop Percentage of offers to retailers : Percentage of offers to retailers Are you getting any price benefit from the Bisleri : Are you getting any price benefit from the Bisleri Rate the time of delivery to your shop by distributor : Rate the time of delivery to your shop by distributor Bisleri 40% Omkar Aquafina Kinley Kinley . Are you satisfied with discount offers of Bisleri? : . Are you satisfied with discount offers of Bisleri? Cross Tabulation Chart : Cross Tabulation Chart Age * Probability (Cross tabulation) : Age * Probability (Cross tabulation) Age * Essentials (Cross Tabulation) : Age * Essentials (Cross Tabulation) Slide 32: Thank You