logging in or signing up marketing research on Bisleri hiremathmanu Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: Embed: Flash iPad Dynamic Copy Does not support media & animations Automatically changes to Flash or non-Flash embed WordPress Embed Customize Embed URL: Copy Thumbnail: Copy The presentation is successfully added In Your Favorites. Views: 1976 Category: Business & Fin.. License: All Rights Reserved Like it (2) Dislike it (0) Added: June 21, 2010 This Presentation is Public Favorites: 1 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript BisleriPackaged Drinking Water : BisleriPackaged Drinking Water Presented By Group-8 Marketing Situation : Marketing Situation There are around 1200 bottled plants with 200 brands. The pricing is too close, that leads to stiff competition. Price/ quality characteristics are used for positioning the quality or value offered by the brand at a very competitive price. Dominance of the multi-national players Objectives : Objectives Market study Packaged drinking water market in terms of major players, market size, growth and market share of players, segmentation statements and positioning of the various products available. Contd… : Contd… Consumer Study The consumer segments and their habits and practices also have been studied along with packaging technologies available and the importance of distribution and logistics networks. Problem Statement : Problem Statement What are the reasons behind decrease in the sales of Bisleri? Data Collection : Data Collection Primary Sources The required primary data will has collected directly from customer through structured questionnaires. Focus Group discussions o Men and Women o Age 16 to 30years Contd… : Contd… Secondary Sources Information from company manuals, reports and internet. Journals and newspapers Findings from the FGD : Findings from the FGD There is a need for delivery of goods Just In Time to retail shop. Change in looks & feel of the brand Assured supply to consumers at any point of time. Consumption of PDW… : Consumption of PDW… No. of Brands known : No. of Brands known Analysis:To consumers : Analysis:To consumers Age of the respondent * preference Cross tabulation Consumption per month : Consumption per month The probability of getting Bisleri in retail shop : The probability of getting Bisleri in retail shop To Retailers : To Retailers The available brands in the reatail shop Percentage of offers to retailers : Percentage of offers to retailers Are you getting any price benefit from the Bisleri : Are you getting any price benefit from the Bisleri Rate the time of delivery to your shop by distributor : Rate the time of delivery to your shop by distributor Bisleri 40% Omkar Aquafina Kinley Kinley . Are you satisfied with discount offers of Bisleri? : . Are you satisfied with discount offers of Bisleri? Cross Tabulation Chart : Cross Tabulation Chart Age * Probability (Cross tabulation) : Age * Probability (Cross tabulation) Age * Essentials (Cross Tabulation) : Age * Essentials (Cross Tabulation) Slide 32: Thank You You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.