The Indian Film Industry

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The Indian Film Industry:

The Indian Film Industry Group Member – Himani Batheja

The Indian Film Industry:

The Indian Film Industry India is the largest producer of films in the world, in terms of ticket sales and number of films produced The Indian film industry is Multi-Lingual The industry is supported mainly by a vast film-going Indian public, and Indian films have been gaining increasing popularity in the rest of the world—notably in countries with large numbers of expatriate Indians

Bollywood:

Bollywood Bollywood is the informal term popularly used for the Hindi-language film industry based in Mumbai The term is often incorrectly used to refer to the whole of Indian cinema The name "Bollywood" is derived from Bombay (the former name for Mumbai) and Hollywood (the center of the American film industry) One of the largest film producers not only in India, but in the world

The Turnaround – “Industry” Status:

The Turnaround – “Industry” Status One of the major policy initiatives has been the Government of India granting the "industry" status to the entertainment sector in India including the film sector in 2001. This allows the sector to access institutional finance and clean credit for new projects Before the reform, the filmmakers were hugely dependent on diamond merchants and underworld for finances Quite a few banks, including IDBI, Exim Bank and Bank of Baroda, are pumping  money into movie-making business Hence , it’s one of the Key drivers for the growth in the Industry

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