Creating your Dream Green Job - Saturday - Generation Green Expo

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Creating Your Dream Green Job: 

Creating Your Dream Green Job Heidi Livingston Eisips Green Tech Academy

What is a green job?: 

© Copyright 2011 Green Tech Academy & Boomerang Coach – Do not reproduce without permission What is a green job? Every job has the potential to be a green job The real question is: What job isn’t a green job? There are two green job categories: Traditional Emerging

Sustain: the dictionary definition: 

© Copyright 2011 Green Tech Academy & Boomerang Coach – Do not reproduce without permission Sustain: the dictionary definition To sustain: To maintain. To provide for. To support. To encourage. To withstand. To keep up competently.

The buzzword: sustainability…: 

© Copyright 2011 Green Tech Academy & Boomerang Coach – Do not reproduce without permission The buzzword: sustainability… …meeting our needs today without compromising the ability of future generations to meet their own needs. …actions which are ecologically sound, economically viable, and socially just and humane.

Green Jobs are Sustainable Jobs : 

© Copyright 2011 Green Tech Academy & Boomerang Coach – Do not reproduce without permission Green Jobs are Sustainable Jobs Sustainable jobs help an organization improve its performance in one or more of three areas… Social Environmental Economic

Where are the Green Jobs?: 

© Copyright 2011 Green Tech Academy & Boomerang Coach – Do not reproduce without permission Where are the Green Jobs? Supply side Demand side Production/ delivery of sustainable products & services Demand for sustainable products & services thru green practices

Supply-side Green Jobs (Source: State of CA): 

© Copyright 2011 Green Tech Academy & Boomerang Coach – Do not reproduce without permission Supply-side Green Jobs (Source: State of CA) G enerating and storing renewable energy R ecycling existing materials E nergy efficient product manufacturing, distribution, construction, installation, and maintenance E ducation , compliance and awareness N atural and sustainable product manufacturing

Demand-side Green Jobs: 

© Copyright 2011 Green Tech Academy & Boomerang Coach – Do not reproduce without permission Demand-side Green Jobs G enerating demand for green products through adoption of sustainable business practices R educing demand for traditional, unsustainable products/services E nergy efficient facilities E mployee awareness and education N atural environment encouraged in every setting

Defining Your Role at the Intersection: 

© Copyright 2011 Green Tech Academy & Boomerang Coach – Do not reproduce without permission Defining Your Role at the Intersection Based on Three Circles of the Hedgehog Concept; from “Good To Great,” by Jim Collins Passion World Need Strength Vocation

World Needs Social & Environmental: 

© Copyright 2011 Green Tech Academy & Boomerang Coach – Do not reproduce without permission World Needs Social & Environmental Population Growth Climate Change World Hunger Air Pollution Biodiversity Energy Poverty Education Water Deforestation Soil Depletion Health

Passion: 

© Copyright 2011 Green Tech Academy & Boomerang Coach – Do not reproduce without permission Passion What are the activities in which you have experienced your greatest happiness?

Strengths: 

© Copyright 2011 Green Tech Academy & Boomerang Coach – Do not reproduce without permission Strengths What can you do best? What are your talents?

Who you are as “Change Agent”: 

© Copyright 2011 Green Tech Academy & Boomerang Coach – Do not reproduce without permission Who you are as “Change Agent” Individual Action Coordinated Action Degree of Collaboration Optimistic Outlook/ Temperament Hopeless System Okay – Replicate/Repair System Flawed – Replace Belief Framework What impact do you want to have?

Find a Mission that Energizes You: 

© Copyright 2011 Green Tech Academy & Boomerang Coach – Do not reproduce without permission Find a Mission that Energizes You For example, My mission is to help… transition to a clean energy economy ban or replace all plastic end poverty provide education for all supply clean water for all …in my neighborhood, community, country, worldwide

Inspiring Mission Cases: 

© Copyright 2011 Green Tech Academy & Boomerang Coach – Do not reproduce without permission Inspiring Mission Cases Case Study: Eradicate Blindness http://www.aravind.org/ivision/homepage1000.htm Case Study: Eradicate Small Pox http://www.cgdev.org/section/initiatives/_active/millionssaved/studies/case_1/

Where are the Green Jobs?: 

© Copyright 2011 Green Tech Academy & Boomerang Coach – Do not reproduce without permission Where are the Green Jobs? Infrastructure & Built Environment Supply Chain & Manufacturing Innovation Education & Services Food Production & Supply

Top 10 green jobs: 

© Copyright 2011 Green Tech Academy & Boomerang Coach – Do not reproduce without permission Top 10 green jobs Farmer Forester Solar Power Installer Wind Turbine Fabricator Energy Efficiency Repair Conservation Biologist Green MBA/innovator Recycler Urban Planner Sustainable Systems Developer Source: Fast Company

Other Hot Green Jobs…: 

© Copyright 2011 Green Tech Academy & Boomerang Coach – Do not reproduce without permission Other Hot Green Jobs… Environmental Policy Expert Energy Efficiency Auditor Consultant – Business Process Management Consultant – Technical Assessment (H 2 0, CO 2 ) LOHAS – Lifestyles of Health & Sustainability Yoga Instructor Alternative Health Practicioner Green Toy Store Owner

Making the transition: 

© Copyright 2011 Green Tech Academy & Boomerang Coach – Do not reproduce without permission Making the transition What you already know matters! Networking Industry Associations Conferences Resources – teach yourself! Research nonstop Books/Internet Tour green buildings and facilities Conventional style incubators now focus on clean tech Degree Programs/ Seminars Green MBAs Volunteer, volunteer, volunteer!!!! Write/Blog Speak Follow the $$$$ (ARRA)

Where the $$ are: 

© Copyright 2011 Green Tech Academy & Boomerang Coach – Do not reproduce without permission Where the $$ are 2009 Federal Stimulus (ARRA) subcategories: Infrastructure Protecting the vulnerable Healthcare/Medicaid Education Energy

Energy appropriation: 

© Copyright 2011 Green Tech Academy & Boomerang Coach – Do not reproduce without permission Energy appropriation Energy efficiency/conservation grants Weatherization assistance programs Smart grid Carbon sequestration Decoupling for utilities Modernization of state office buildings Energy efficiency/retrofit low income housing Renovation of schools to meet green building ratings Energy efficiency in military installations Clean and safe drinking water

Where the $$ are: 

© Copyright 2011 Green Tech Academy & Boomerang Coach – Do not reproduce without permission Where the $$ are “The revolution will be funded.” - Panama Bartholomy, California Energy Commission American Recovery and Reinvestment Act (ARRA) www.energy.ca.gov/recovery tracking up to the minute every single energy program in the recovery act www.recovery.ca.gov CA recovery portal

Greening your job: 

© Copyright 2011 Green Tech Academy & Boomerang Coach – Do not reproduce without permission Greening your job Cost first! Passion aside—common sense and good business Don’t lead with the environment Performance. Innovation. Savings. Value. Framing and Naming Green. Alternative. Renewable. Clean. Accessibility, Convenience The Cool Factor (i.e. the Internet)

Thank You! Come visit us at our booth Fill out our Sustainability IQ quiz and win a training seminar valued at $300!!: 

Heidi Livingston Eisips heidi@greentechacademy.org www.greentechacademy.org Thank You! Come visit us at our booth Fill out our Sustainability IQ quiz and win a training seminar valued at $300!!