logging in or signing up BA A260 Marketing Presentation heatherdeloach Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 70 Category: Education License: All Rights Reserved Like it (0) Dislike it (0) Added: June 20, 2011 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript To buy or not to buy…: The consumer decision-making process To buy or not to buy… $The consumer decision-making process: The consumer decision-making process Need Recognition Information Search Evaluation of Alternatives Purchase Post-Purchase BehaviorGotta have it!: Gotta have it! Need recognitionNeed Recognition: Need RecognitionNeed recognition: Need recognition Internal Stimuli External StimuliNeed recognition: Need recognition Present Status: What I have… Preferred State: What I want…Need input!: Need input! Information searchInformation Search: Information Search Internal Search External Search Recalls information Previous experience Seeks information Outside environment Nonmarketing -controlled Marketing-controlledInformation search: Information search All Products Evoked SetA product by any other name…: A product by any other name… Evaluation of alternativesEvaluation of alternatives: Evaluation of alternatives Criteria set Picking one or two desired attributes and eliminating those that do not meet this requirement Categorization A product’s evaluation depends on the particular category to which it is perceived as belongingTo buy or not to buy…: To buy or not to buy… PurchasePurchase: Purchase Consumers must decide: Whether to buy When to buy What to buy (product type and brand) Where to buy (type of retailer, specific retailer, online or in-store) How to payHindsight is 20/20: Hindsight is 20/20 Postpurchase behaviorPostpurchase Behavior: Postpurchase Behavior Consumer Expectation Low High High Product Performance Customer Satisfaction Cognitive DissonanceThe consumer decision-making process: The consumer decision-making process Need Recognition Information Search Evaluation of Alternatives Purchase Post-Purchase Behavior You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
BA A260 Marketing Presentation heatherdeloach Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 70 Category: Education License: All Rights Reserved Like it (0) Dislike it (0) Added: June 20, 2011 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript To buy or not to buy…: The consumer decision-making process To buy or not to buy… $The consumer decision-making process: The consumer decision-making process Need Recognition Information Search Evaluation of Alternatives Purchase Post-Purchase BehaviorGotta have it!: Gotta have it! Need recognitionNeed Recognition: Need RecognitionNeed recognition: Need recognition Internal Stimuli External StimuliNeed recognition: Need recognition Present Status: What I have… Preferred State: What I want…Need input!: Need input! Information searchInformation Search: Information Search Internal Search External Search Recalls information Previous experience Seeks information Outside environment Nonmarketing -controlled Marketing-controlledInformation search: Information search All Products Evoked SetA product by any other name…: A product by any other name… Evaluation of alternativesEvaluation of alternatives: Evaluation of alternatives Criteria set Picking one or two desired attributes and eliminating those that do not meet this requirement Categorization A product’s evaluation depends on the particular category to which it is perceived as belongingTo buy or not to buy…: To buy or not to buy… PurchasePurchase: Purchase Consumers must decide: Whether to buy When to buy What to buy (product type and brand) Where to buy (type of retailer, specific retailer, online or in-store) How to payHindsight is 20/20: Hindsight is 20/20 Postpurchase behaviorPostpurchase Behavior: Postpurchase Behavior Consumer Expectation Low High High Product Performance Customer Satisfaction Cognitive DissonanceThe consumer decision-making process: The consumer decision-making process Need Recognition Information Search Evaluation of Alternatives Purchase Post-Purchase Behavior