logging in or signing up Online Focus - Vertical Search hawkeyedc Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 145 Category: Business & Fin.. License: All Rights Reserved Like it (0) Dislike it (0) Added: October 20, 2008 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript SEARCH-AUTOPARTS.COMOnline Focus Session30 Minutes to Success : SEARCH-AUTOPARTS.COMOnline Focus Session30 Minutes to Success Today’s Focus: Vertical Search Online Focus Sessions : Online Focus Sessions Free educational series Schedule - All presentations will be at 8:30 AM PDT 9/16/2008 Newsletter Sponsorships 9/23/2008 Web Advertising Success 9/30/2008 Online Directories 10/7/2008 Vertical Search 10/14/2008 Using Online Video for Marketing 10/21/2008 Planning for 2009 Online Advertising Today’s Agenda : Today’s Agenda What is Vertical Search? Why Vertical Search Features of Vertical Search Benefits of Vertical Search Examples of Vertical Search Are you a Generalist or Specialist? : Are you a Generalist or Specialist? The question can be asked of people, but it is increasingly being asked about internet adverising, as specialist or “vertical” sites take on generalists such as Yahoo! and Google. Vertical search sites are already prospering: GlobalSpec.com, for example, a profitable search-engine for engineers, has 3.5m registered users. What is Vertical Search : What is Vertical Search Definition: A search service which is focused on a particular business vertical, a particular type of information, or a particular information format. You have already used forms of consumer vertical searching. Example: Hotels.com, Expedia.com, Realtor.com. These sites only provide search results for specific products. A business vertical search site can involve both private, proprietary content and public Web content. Using Google for a business search : Using Google for a business search Searching Google for “tire inflation” yields over 2,090,000 results Using a vertical search site : Using a vertical search site Searching a vertical search site for “tire inflation” yields 150 relevant results How Does Vertical Search Work? : How Does Vertical Search Work? A vertical search site uses spiders just like Google and Yahoo to index information, and the indexing is generally limited to industry sitesproviding only industry relevant search results. Why is Vertical Search Growing? : Why is Vertical Search Growing? We Are All Time Challenged! Vertical search allows working professionals to target a specific industry and produce search results confined to that industry and their specific work related needs. Vertical Search saves time! Vertical Search Surveys : Vertical Search Surveys Ninety-three percent of respondents indicated that they would be likely, or very likely, to use a vertical search engine focused on their business and work needs. Fifty-three percent of respondents indicated one of the major benefits of vertical search engines is faster access to the information being searched for. I interpret this to mean "more relevant, higher quality search results." * Vertical Search Report 2008. Survey of 500 business leaders in the USA and UK Benefits to Advertisers : Benefits to Advertisers Vertical sites provide carefully targeted branding focusing on particular audiences. Higher click-thru rates by offering your message next to relevant information. Direct links to the advertiser's site or requested URL. This gives the advertisers an SEO benefit because search engines can now associate the advertiser's site with a highly ranked vertical search engine. Without such direct links, search engine spiders might never find some sites. B2B Advertising Advantage : B2B Advertising Advantage Advertisers can generate highly relevant leads through the combination of focused demographics that specialist publishers provide and search keyword targeting. Click thrus are unlimited, saving you money. Conversions can be higher, making you money. Search-Autoparts.com : Search-Autoparts.com The Go-To search engine for the entire automotive aftermarket! Relevant Results. Right Away. Targeted indexing of 3500 industry websites including 300 trade and consumer publication sites. Complete data base of all articles. Targeted audience of general andspecialty repair shops, automotive jobbers, and collision repair shops Programmed by our editors Sample of Search-AutoParts.com : Sample of Search-AutoParts.com Home Page Search Box : Home Page Search Box Vertical Search Sponsorships : Vertical Search Sponsorships Keyword-triggered advertising Your banner is displayed only when your keywords are used in a search by the site user Category sponsorships You get a category to sponsor and five keywords to go along with that category Your customer name as a complimentary keyword Your sponsorship banner appears both on the search results page and any of the subsequent articles that the user might view as a result of the search 25,000 complimentary ROS impressions to drive additional traffic to your site Contact Information : Contact Information Thank you for your interest. Feel free to contact me for more details. Contact me: Dennis Carpenter E-Media Sales Manager Ph. 714-513-8444 dcarpenter@advanstar.com You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Online Focus - Vertical Search hawkeyedc Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 145 Category: Business & Fin.. License: All Rights Reserved Like it (0) Dislike it (0) Added: October 20, 2008 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript SEARCH-AUTOPARTS.COMOnline Focus Session30 Minutes to Success : SEARCH-AUTOPARTS.COMOnline Focus Session30 Minutes to Success Today’s Focus: Vertical Search Online Focus Sessions : Online Focus Sessions Free educational series Schedule - All presentations will be at 8:30 AM PDT 9/16/2008 Newsletter Sponsorships 9/23/2008 Web Advertising Success 9/30/2008 Online Directories 10/7/2008 Vertical Search 10/14/2008 Using Online Video for Marketing 10/21/2008 Planning for 2009 Online Advertising Today’s Agenda : Today’s Agenda What is Vertical Search? Why Vertical Search Features of Vertical Search Benefits of Vertical Search Examples of Vertical Search Are you a Generalist or Specialist? : Are you a Generalist or Specialist? The question can be asked of people, but it is increasingly being asked about internet adverising, as specialist or “vertical” sites take on generalists such as Yahoo! and Google. Vertical search sites are already prospering: GlobalSpec.com, for example, a profitable search-engine for engineers, has 3.5m registered users. What is Vertical Search : What is Vertical Search Definition: A search service which is focused on a particular business vertical, a particular type of information, or a particular information format. You have already used forms of consumer vertical searching. Example: Hotels.com, Expedia.com, Realtor.com. These sites only provide search results for specific products. A business vertical search site can involve both private, proprietary content and public Web content. Using Google for a business search : Using Google for a business search Searching Google for “tire inflation” yields over 2,090,000 results Using a vertical search site : Using a vertical search site Searching a vertical search site for “tire inflation” yields 150 relevant results How Does Vertical Search Work? : How Does Vertical Search Work? A vertical search site uses spiders just like Google and Yahoo to index information, and the indexing is generally limited to industry sitesproviding only industry relevant search results. Why is Vertical Search Growing? : Why is Vertical Search Growing? We Are All Time Challenged! Vertical search allows working professionals to target a specific industry and produce search results confined to that industry and their specific work related needs. Vertical Search saves time! Vertical Search Surveys : Vertical Search Surveys Ninety-three percent of respondents indicated that they would be likely, or very likely, to use a vertical search engine focused on their business and work needs. Fifty-three percent of respondents indicated one of the major benefits of vertical search engines is faster access to the information being searched for. I interpret this to mean "more relevant, higher quality search results." * Vertical Search Report 2008. Survey of 500 business leaders in the USA and UK Benefits to Advertisers : Benefits to Advertisers Vertical sites provide carefully targeted branding focusing on particular audiences. Higher click-thru rates by offering your message next to relevant information. Direct links to the advertiser's site or requested URL. This gives the advertisers an SEO benefit because search engines can now associate the advertiser's site with a highly ranked vertical search engine. Without such direct links, search engine spiders might never find some sites. B2B Advertising Advantage : B2B Advertising Advantage Advertisers can generate highly relevant leads through the combination of focused demographics that specialist publishers provide and search keyword targeting. Click thrus are unlimited, saving you money. Conversions can be higher, making you money. Search-Autoparts.com : Search-Autoparts.com The Go-To search engine for the entire automotive aftermarket! Relevant Results. Right Away. Targeted indexing of 3500 industry websites including 300 trade and consumer publication sites. Complete data base of all articles. Targeted audience of general andspecialty repair shops, automotive jobbers, and collision repair shops Programmed by our editors Sample of Search-AutoParts.com : Sample of Search-AutoParts.com Home Page Search Box : Home Page Search Box Vertical Search Sponsorships : Vertical Search Sponsorships Keyword-triggered advertising Your banner is displayed only when your keywords are used in a search by the site user Category sponsorships You get a category to sponsor and five keywords to go along with that category Your customer name as a complimentary keyword Your sponsorship banner appears both on the search results page and any of the subsequent articles that the user might view as a result of the search 25,000 complimentary ROS impressions to drive additional traffic to your site Contact Information : Contact Information Thank you for your interest. Feel free to contact me for more details. Contact me: Dennis Carpenter E-Media Sales Manager Ph. 714-513-8444 dcarpenter@advanstar.com