Marketing : Marketing Group Members : ALTAF HUSSAIN
MUHAMMD IQBAL Group Members Company’s History: : Company’s History: Founded by John Pemberton in 1886.
Sold to ASA GRIGGS CANDLER in 20th century.
Produced in Atlanta ,Georgia, USA.
Coca cola total revenue is 67.4 billon US dollars. The World’s 10 Most Valuable Companies : The World’s 10 Most Valuable Companies Product Mix : Product Mix Energy Drinks
Tea and coffee
Other Drinks Product Line : Product Line Beverages: Major Brands are:
Fanta Product depth :sprite : Product depth :sprite Sprite
Sprite 3G Products available in Pakistan : Products available in Pakistan 12 products are available : Company Brand Name : Company Brand Name Derived from the ingredients of coke.
Brand name is locked to some extent .
Company strategy Coca Cola Logo : Coca Cola Logo The first Coca-Cola logo was created by John Pemberton's partner and bookkeeper, Frank Mason Robinson, in 1885. Thinking that the two Cs would look well in advertising, it was Robinson who came up with the name and chose the logo’s distinctive cursive script.
Derived from the ingredients of the product ,cola nuts and coca leaf. Company slogan : Company slogan Company’s slogan: OPEN HAPPINESS
Brand slogan varies according to the location
Coca cola or Coke in Pakistan :
ALWAYS COCA COLA
USP of Coke is: Brrrrrrrrrrrr……! PACKAGING : PACKAGING Coca Cola consists of two of packaging, as follow.
Its primary and secondary packaging are the same and are made up of Glass or tin. However, in its shipping packaging, cartons of Coca Cola are used to distribute nationally and internationally.
Different Packages available in Pakistan are :
250 ml (Non Returnable)
1.5 liter pet
Shipping package of coca cola is a plastic crate consist of 32 bottles Labeling : Labeling Logo