coca cola

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marketing

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By: hassanbilal (27 month(s) ago)

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Presentation Transcript

Marketing : 

Marketing

Group Members : 

ALTAF HUSSAIN HASSAN BILAL SABIHA KHANAM MUHAMMD IQBAL Group Members

Company’s History: : 

Company’s History: Founded by John Pemberton in 1886. Sold to ASA GRIGGS CANDLER in 20th century. Produced in Atlanta ,Georgia, USA. Coca cola total revenue is 67.4 billon US dollars.

The World’s 10 Most Valuable Companies : 

The World’s 10 Most Valuable Companies

Product Mix : 

Product Mix Energy Drinks Juice Drinks Soft Drinks Sports Drinks Tea and coffee Water Other Drinks

Product Line : 

Product Line Beverages: Major Brands are: Coke Minute Maid Kinley Bacardi Mixers Maaza Sprite Fanta

Product depth :sprite : 

Product depth :sprite Sprite Sprite zero Sprite 3G

Products available in Pakistan : 

Products available in Pakistan 12 products are available :

Company Brand Name : 

Company Brand Name Derived from the ingredients of coke. Brand name is locked to some extent . Company strategy

Coca Cola Logo : 

Coca Cola Logo The first Coca-Cola logo was created by John Pemberton's partner and bookkeeper, Frank Mason Robinson, in 1885. Thinking that the two Cs would look well in advertising, it was Robinson who came up with the name and chose the logo’s distinctive cursive script. Derived from the ingredients of the product ,cola nuts and coca leaf.

Company slogan : 

Company slogan Company’s slogan: OPEN HAPPINESS Brand slogan varies according to the location Coca cola or Coke in Pakistan : ALWAYS COCA COLA USP of Coke is: Brrrrrrrrrrrr……!

PACKAGING : 

PACKAGING Coca Cola consists of two of packaging, as follow. Its primary and secondary packaging are the same and are made up of Glass or tin. However, in its shipping packaging, cartons of Coca Cola are used to distribute nationally and internationally. Different Packages available in Pakistan are :  250ml 250 ml (Non Returnable) 300ml 1 liter 1.5 liter pet Shipping package of coca cola is a plastic crate consist of 32 bottles

Labeling : 

Labeling Logo Product name Ingredients Instructions Quantity Public Massage