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“Man is a social animal” – Aristotle Born, brought up and live until death in society Performs economic activities to satisfy his unlimited needs with limited resources which have alternative uses

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Human life is influenced by various environmental factors – economic, social, political, cultural, religious & natural

What is economic..??:

Economic means "pertaining to the production and use of income.” Economic Activities - Money earning & Spending What is economic..??

What is environment..??:

What is environment..?? Circumstances, influences, stresses, and competitive, cultural, demographic, economic, natural, political, regulatory, and technological factors (called environmental factors) that effect the survival, operations, and growth of an organization.


STRUCTURE OF ECONOMY In modern economies, phase are somewhat differently expressed by four degrees of activity: Primary stage: Involves the extraction and production of raw materials , such as corn , coal , wood and iron . (A coal miner and a fisherman would be workers in the primary degree) Secondary stage: Involves the transformation of raw or intermediate materials into goods e.g. manufacturing steel into cars , or textiles into clothing. (A builder and a dressmaker would be workers in the secondary degree.) At this stage the associated industrial economy is also sub-divided into several economic sectors (also called industries ). Their separate evolution during the Industrial Revolution phase is dealt with elsewhere.

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Tertiary stage: Involves the provision of services to consumers and businesses, such as baby-sitting , cinema and banking . (A shopkeeper and an accountant would be workers in the tertiary degree) Quaternary stage: Involves the research and development needed to produce products from natural resources and their subsequent by-products. (A logging company might research ways to use partially burnt wood to be processed so that the undamaged portions of it can be made into pulp for paper) Note that education is sometimes included in this sector

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Various environmental factors such as economic environment, socio-cultural environment, political, technological, demographic and International Affect the business and its working. Out of these factors economic environment is the most important factor.


ECONOMIC ENVIRONMENT Those Economic factors which have their affect on the working of the business is known as economic environment. It includes system, policies and nature of an economy, trade cycles, economic resources, level of income, distribution of income and wealth etc. The economic environment represents the economic conditions in the country where the international organization operates.

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Economic environment refers to the aggregate of the nature of economic system of the country, business cycles, the socio-economic infrastructure etc. Economic environment is very dynamic and complex in nature. It does not remain the same. It keeps on changing from time to time with the changes in an economy like change in Govt. policies, political situations.

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Features of Economic Environment Directly Related with Economic Activities Impact of Non Economic Factors Impact of Basic Infrastructure Impact of Ideology of the People Availability of Capital Economic Disparities Directives of the Government Economic Planning Ideology of the Government & Economic System Public Morality

Components of the Economic Environment:

Components of the Economic Environment Income and wealth: Income in an economy is measured by GDP, GNP and per capita income. High values of these factors show a progressive economic environment. Employment levels: High employment represents a positive picture of the economy. However, there are many forms of unemployment, including partial employment and disguised unemployment.

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Productivity: This is the output generated from a given amount of inputs. High levels of productivity support the economic environment.

Elements of Economic Environment:

Elements of Economic Environment It has mainly five main components:- 1. Economic Conditions 2. Economic System 3. Economic Policies 4. International Economic Environment 5. Economic Legislations

Economic Conditions:

Economic Conditions Economic Policies of a business unit are largely affected by the economic conditions of an economy. Any improvement in the economic conditions such as standard of living, purchasing power of public, demand and supply, distribution of income etc. largely affects the size of the market. Business cycle is another economic condition that is very important for a business unit. Business Cycle has 5 different stages:- Prosperity, Boom, Decline, Depression, Recovery.

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Following are mainly included in Economic Conditions of a country:- I. Stages of Business Cycle II. National Income, Per Capita Income and Distribution of Income III. Rate of Capital Formation IV. Demand and Supply Trends V. Inflation Rate in the Economy VI. Industrial Growth Rate, Exports Growth Rate VII. Interest Rate prevailing in the Economy VIII. Trends in Industrial Sickness IX. Efficiency of Public and Private Sectors X. Growth of Primary and Secondary Capital Markets XI. Size of Market

Economic Systems:

Economic Systems An Economic System of a nation or a country may be defined as a framework of rules, goals and incentives that controls economic relations among people in a society. It also helps in providing framework for answering the basic economic questions. Different countries of a world have different economic systems and the prevailing economic system in a country affect the business units to a large extent.

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Economic conditions of a nation can be of any one of the following type:- 1. Capitalism:- The economic system in which business units or factors of production are privately owned and governed is called Capitalism. The profit earning is the sole aim of the business units. Government of that country does not interfere in the economic activities of the country. It is also known as free market economy. All the decisions relating to the economic activities are privately taken. Examples of Capitalistic Economy:- England, Japan, America etc.

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2 . Socialism:- Under socialism economic system, all the economic activities of the country are controlled and regulated by the Government in the interest of the public. The first country to adopt this concept was Soviet Russia. The two main forms of Socialism are: - (a) Democratic Socialism:- All the economic activities are controlled and regulated by the government but the people have the freedom of choice of occupation and consumption. (b) Totalitarian Socialism:- This form is also known as Communism. Under this, people are obliged to work under the directions of Government. 3. Mixed Economy:- The economic system in which both public and private sectors co-exist is known as Mixed Economy. Some factors of production are privately owned and some are owned by Government. There exists freedom of choice of occupation and consumption. Both private and public sectors play key roles in the development of the country.

Economic Policies:

Economic Policies Government frames economic policies. Economic Policies affects the different business units in different ways. It may or may not have favorable effect on a business unit. The Government may grant subsidies to one business or decrease the rates of excise or custom duty or the government may increase the rates of custom duty and excise duty, tax rates for another business. All the business enterprises frame their policies keeping in view the prevailing economic policies. Important economic policies of a country are as follows:- 1. Monetary Policy:- The policy formulated by the central bank of a country to control the supply and the cost of money (rate of interest), in order to attain some specified objectives is known as Monetary Policy. 2. Fiscal Policy:- It may be termed as budgetary policy. It is related with the income and expenditure of a country. Fiscal Policy works as an instrument in economic and social growth of a country. It is framed by the government of a country and it deals with taxation, government expenditure, borrowings, deficit financing and management of public debts in an economy.

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3. Foreign Trade Policy:- It also affects the different business units differently. E.g. if restrictive import policy has been adopted by the government then it will prevent the domestic business units from foreign competition and if the liberal import policy has been adopted by the government then it will affect the domestic products in other way. 4. Foreign Investment Policy:- The policy related to the investment by the foreigners in a country is known as Foreign Investment Policy. If the government has adopted liberal investment policy then it will lead to more inflow of foreign capital in the country which ultimately results in more industrialization and growth in the country. 5. Industrial Policy:- Industrial policy of a country promotes and regulates the industrialization in the country. It is framed by government. The government from time to time issues principals and guidelines under the industrial policy of the country.

Global/International Economic Environment:

Global/International Economic Environment The role of international economic environment is increasing day by day. If any business enterprise is involved in foreign trade, then it is influenced by not only its own country economic environment but also the economic environment of the country from/to which it is importing or exporting goods. There are various rules and guidelines for these trades which are issued by many organizations like World Bank, WTO, United Nations etc.

Economic Legislations:

Economic Legislations Besides the above policies, Governments of different countries frame various legislations which regulates and control the business.

Objectives of Economic Environment :

Objectives of Economic Environment Proper Functioning of an Economy Knowledge of New Opportunities & Resources Study of Environmental Factors Removal of Obstacles & Challenges Changeable Use of Environment Optimum Use of Environment Minimizing ill effects

Classifications of the Economic Environment:

Classifications of the Economic Environment Microeconomic environment : It includes the economic environment of a particular industry, firm or household and is primarily concerned with price determination of individual factors. The main consideration from a microeconomic perspective is the efficient allocation of resources. This is necessary to maximize total output.

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Macroeconomic environment: It includes all the economic factors in totality. The main consideration here is the determination of the levels of income and employment in the economy. Over the course of the twentieth century, the focus has shifted from cities and countries to the global economy being the chief economic unit.

Factors Affecting the Economic Environment:

Factors Affecting the Economic Environment The economic environment of a nation as well as the world is impacted by: Inflation and deflation : Inflationary and deflationary pressures alter the purchasing power of money. This has a direct impact on consumer spending, business investment, employment rates, government programs and tax policies.

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Interest rates : Interest rates determine the cost of borrowing and the flow of money towards businesses. Exchange rates : This impacts the price of imports, the profits made by exporters and investors and employment levels (also through the impact on the tourism industry). Monetary and fiscal policy : This helps in attaining full employment, price stability and economic growth.

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The economic environment is also influenced by various political, social and technological factors. These include a change in government and the development of new technology and business tools.


POLITICAL ENVIRONMENT It includes factors such as characteristics and policies of the political parties, nature of Constitution and government system relating to business policies and regulations. Important economic policies such as industrial policy, policy towards foreign capital and technology, fiscal policy and foreign trade policy are often political decisions.


TECHNOLOGICAL ENVIRONMENT The business in a country is greatly influenced by the technological development. The technology adopted by the industries determines the type and quality of goods and services to be produced and the type and quality of plant and equipment to be used. Technological environment influences the business in terms of investment in technology, consistent application of technology and the effects of technology on markets.


SOCIAL ENVIRONMENT The social dimension or environment of a nation determines the value system of the society which, in turn affects the functioning of the business. Sociological factors such as costs structure, customs and conventions, mobility of labour etc. have far reaching impact on the business. These factors determine the work culture and mobility of labour, work groups etc.


GLOBAL ENVIRONMENT The global environment refers to those factors which are relevant to business such as: WTO principles and agreements International conventions Treaties, agreements, declarations, protocols, economic Sentiments in other countries, hike in crude oil prices etc.



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