Industrial Design: A new ehtical framework

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Industrial Design : 

Industrial Design A New Ethical Framework

J. MaysGlobal Design Chief, Ford : 

J. MaysGlobal Design Chief, Ford Genius of Design, Ep. 1. BBC (Kirby, 2010) (Nakano, 2010)

J. MaysGlobal Design Chief, Ford : 

J. MaysGlobal Design Chief, Ford Genius of Design, Ep. 1. BBC

Slide 4: 

Many industrial designers are either oblivious or lethargic to socio-environmental changes.

Slide 5: 

Why do they insist on a narrow worldview?

Slide 6: 

Why do they insist on a narrow worldview? What are the circumstances?

Slide 7: 

Why do they insist on a narrow worldview? What are the circumstances? Why the majority is ill-equipped to cope with environmental challenges?

Slide 8: 

A worldview provides a framework for acceptable values

Slide 9: 

A worldview provides a framework for acceptable values Worldviews are invisible but forceful social drivers

Slide 10: 

A worldview provides a framework for acceptable values Worldviews are invisible but forceful social drivers The latest rendition of the colonial worldview is financial capitalism

Slide 11: 

Historical treatment in industrial design mainly focused on the artificial; the designed object

Slide 12: 

In conclusion…

Slide 13: 

In conclusion… Our planet is changing

Slide 14: 

In conclusion… Our planet is changing Our ecological conditions are changing

Slide 15: 

In conclusion… Our planet is changing Our ecological conditions are changing Many designers are failing to grasp the severity of our situation

Slide 16: 

then… Provide genuine design solutions

Slide 17: 

then… Provide genuine design solutions Tackle socio-economic problems

Slide 18: 

then… Provide genuine design solutions Tackle socio-economic problems Revise your ethical framework

Slide 19: 

Design is a problem solving tool!

Thank you. : 

Thank you. References - Kirby, T. (Producer), & Kirby, T. (Director). (2010). The genius of design. [Video/DVD] England: BBC.   - Nakano, R. (2010). jmaysgt500.jpg. Retrieved 12/7/2010, 2010, from http://www.lacar.com/images-/pages/john/jmaysgt500.jpg