What is your value proposition? :
Your toughest competition are the other passionate affiliates! Stand out, offer a unique value proposition, spin your content towards a specific audience CUSTOMER!
Write a game plan before you play the game, ask yourself:
Who are you throwing the ball to? Are you targeting the young? The old? The beginners? Work at home Mom’s? Who are NetWorthUSA customers and which of them do YOU want to connect with? What is your value proposition? NetWorthUSA Affiliate Training – From Domain to Site Launch
Slide 3:
NetWorthUSA Affiliate Training – From Domain to Site Launch Securing a domain name Consider it your Internet Business License. $9 investment in your company! * You are NOT allowed to use a domain name with NetWorthUSA name in it * Do not…every…use a free hosting account that uses subdomains like Freeservers.com or geocities. That tells the world you do not have $9 to buy a domain name let alone sell products designed to make money.
Think about the previous slide? What is your value proposition (VP) and how can you best convey that message through a domain name?
Domains like “Google.com”, “Jing.com”, “GoDaddy.com”, take large marketing dollars and teams to pay off. Stick with something related to your VP. How about: InvestInTheRecession.com (A great domain for affiliates building sites around investing during a recession)
Register at a Registrar
Register for at least 3 years
Make it private for an extra $9
Slide 4:
NetWorthUSA Affiliate Training – From Domain to Site Launch Web Hosting and Hosted Solutions http://www.1and1.com
http://www.hostgator.com
http://www.rackspace.com
http://www.godaddy.com Buy from a well known hosting company
Search Google for Coupons!
PHP/MySQL
Unlimited bandwidth/emails and the likes are fluff to increase value
Find a hosting package that has a 30 day Money Back Guarantee
Use that 30 days to determine if it is EASY enough to use!
Upgrade to get a dedicated IP address
Read the fine print on free domain purchases, who OWNS it?
Going big? How many different websites can your package host?
Slide 5:
NetWorthUSA Affiliate Training – From Domain to Site Launch Content Management Systems & Site Building Technologies There are a ton of great content management system (CMS). Once you find one with the options YOU need, stick with it and learn how to customize and expand the functionality of it.
“Open Source” means free, but so much more! You can actually modify the code (or pay someone else to…), expand the functionality and completely customize the look & feel. Make it your own.
Look at your hosting account for 1 click installation of the most popular CMS applications.
They are ALL easy once you spend time in the control panel and LEARN!
Search Google, there are thousands of tutorials on every topic for every CMS you can find out there. Joomla
SiteBuildIt
Drupal
Wordpress
Slide 6:
NetWorthUSA Affiliate Training – From Domain to Site Launch HTML – We are not asking for you to become programmers! Simple HTML can improve the quality of your site. Most of the CMS have built in editors but learn the basics.
THOUSANDS of online tutorials.
Enhance your Social Networking profiles
<strong>bold</strong>
<a href=“http://www.networthusa.com”>Link</a>
Slide 7:
NetWorthUSA Affiliate Training – From Domain to Site Launch Content Content does NOT equal banners
Write articles, blog posts, ideas, solutions, reviews, stories, personal experiences, a “walkthrough of a deal”
Video, Audio & Pictures are content too.
Can’t write? I can’t either. Hire someone to write for you! Craigslist.org, Helium.com, eLance.com, Google “Freelance Bloggers”. I pay $10-$20 per 500 word blog post!
Whitepapers – A well organized document that is PRODUCT based that answers the who/what/where….etc…
Content is about answering questions, creating solutions and connecting with your audience Customers!. What does that take? Be creative and innovative. Don’t just post a banner!