McDonald's (GYAN)

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Presented By: Gyan Prakash Gupta

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McDonald’s was started as a driven restaurant by two brothers, Richard and Maurice McDonald in California, US in the 1937. Ray Kroc finalized a deal with the McDonald brothers in1954. In 1955 , Ray Kroc opened his first restaurant in Des Plaines , Illinois (near Chicago) , and the McDonald's Corporation was created. In 1961 , Ray Kroc bought all rights to the McDonald's concept from the McDonald's brothers for $2.7 million. In 1966 , McDonald's listed on the New York stock exchange on the 7th May.

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McDonald's set up a hamburger university to improve the current products and research new products . The first hamburger university was set up at 1961 in Elk Grove, near Chicago Hamburger Universities

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“McDonald’s vision is to be the world’s Best quick service restaurant experience. Being the best means providing quality , service , Cleanliness , and value , so that we make every customer in every restaurant Smile  .”

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Other than that, they also set up four famous characters for their self promotion . They are : Grimance Ronald McDonald Hamburglar Birdie

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Entered in In d ia 1996 McDonald’s India is a 50 – 50 partnership between McDonald’s Corporation (U.S.A.) and two Indian business Amit Jatia & Vikram Bakshi . Localisation: Don’t offer any beef or pork item in India. In product like Mcveggie, pizza, mcpuff etc. they use spices favoured by Indians. Soft serves and mcshakes are eggless.

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1996 …the first McDonald’s restaurant opened on oct.13, at Basant Lok, New Delhi. it was also the first restaurant in the world not serving beef on its menu. 1997 …the first drive – thru restaurant at Noida. 1999 …the first mall location restaurant at Ansal Plaza – New Delhi. 2000 …the first highway restaurant at Mathura. 2001 …the thematic restaurant at Connaught Place. 2002 …the first restaurant in a food court at 3C’s, Lajpat Nagar.

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The ambience and the environment is same at all the outlets of McDonald’s.

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A company could not survive if they remain the same for a long time. Mcdonald’s create a lot of new products in order to stimulate the desire of the customers to purchase its food . In order to promote the differences of McDonald’s from other restaurants , the company launch a motto : Q.S.C - 1 . Quality 2 . Services 3 . Cleanliness

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Apart from the basic concept of the motto , McDonald’s company also create a tender , loving and care environment . They set up the first Ronald McDonald’s house in 1990 to improve the health and well being of children . .

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M ove forward Focus on what is best for the system C ontributions Recognize individual and team achievement D evelop Integrity and trust O pen Communication Confront and resolve problems N o losers Aim for “win-win” situation A ctively listen Act the way you talk L everage diversity Debate for the benefit of the system and customer D eliver All commitments S upport Decision 100% The McDonald’s Way

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