LiVe PSA Campaign_LiVeStream

Category: Education

Presentation Description

The “LiVe” Public Service Campaign combats this nationwide Childhood Obesity crisis through a creative media program that teaches kids and their caregivers the critical “8 Healthy Habits”. Exclusive licenses are available through Health Media Syndicate.


Presentation Transcript

Slide 1: 

Partnering in the Fight Against Childhood Obesity "It’s critical that a diverse group of partners work together to effect change at the community level.” Risa Lavizzo-Mourey, M.D., M.B.A., Robert Wood Johnson Foundation, President and CEO Brought to you by: "We want to eliminate this problem of childhood obesity in a generation.” Michelle Obama, First Lady of the United States

Slide 2: 

America is Growing Dangerously Fat Obesity Trends Among U.S. Adults: Source: CDC Behavioral Risk Factor Surveillance System. 1999 2008 1990

Child Obesity Rates are Skyrocketing : 

Child Obesity Rates are Skyrocketing Source: National Center for Health Statistics, part of CDC One-third of American children are overweight. The prevalence of teen obesity has more than tripled. This generation has a lower life expectancy than their parents. The percentage of obese teens since 1980. Percent of Children (10-17) who are Overweight or Obese, 2007

Obesity Complications Don’t Stop Here : 

Obesity Complications Don’t Stop Here Over one-third of children in the U.S. are headed toward chronic health conditions due to being overweight or obese. In 10 years, these children may be parents themselves, leading to a perpetual epidemic.

Obesity Threatens our Future : 

“Child obesity has become so serious in this country that military leaders are viewing this epidemic as a potential threat to our national security.” U.S. Army General Johnnie E. Wilson Mission: Readiness, an organization of retired senior military leaders, is warning Congress that at least nine million 17- to 24-year-olds in the United States are too fat to serve in the military. That is 27 percent of all young adults. Obesity rates among children and young adults have increased so dramatically that they threaten not only the overall health of America but also the future strength of our military. Obesity Threatens our Future

Slide 6: 

Take on the Challenge with “LiVe”

Education is the Key : 

Education is the Key 5 Truths About Care in America:

Slide 8: 

We Learned the Dangers of Smoking

Slide 9: 

“Knowledge is the best prescription.” C. Everett Koop, MD, Former US Surgeon General We Can Teach Healthy Habits

Slide 10: 

Interactive Games Outdoor Print Website TV & Radio “LiVe” Uses All Media Channels

Slide 11: 

During Saturday morning TV, the average child is exposed to one food commercial every 5 minutes. The majority of ads targeted for children are for candy (32%), cereal (31%) and fast foods (9%). In a grocery store, 3 out of 4 requests made by a child are for products seen in TV ads. Media Plays a Role in Child Obesity Citations from:, The Role of Media in Childhood Obesity “Grocery Store” Radio PSA

Slide 12: 

The practice of labeling foods with toys, characters and celebrities aimed at children and teens grew 78 percent from 2006 to 2008. The Jolly Green Giant has gotten fat and is now pushing McDonalds and sodas instead of strong muscles and vegetables. Even “Friends” are Pushers

Slide 13: 

LiVe “Warrants Our Support”

“LiVe” is a Public Service Campaignthat Can Stop the Runaway Train : 

“LiVe” is a Public Service Campaignthat Can Stop the Runaway Train Developed jointly by Physicians and Marketers Based on research and treatment models Aligns with clinical practices Uses all communications channels available Targets 11-15 year olds…next decade’s future parents Delivers useful information to Parents and Teachers “The medical community can lead this effort and make a real difference.” Tamara Lewis, MD, Intermountain Healthcare Director of Community Health

The 8 Healthy Habits : 

The 8 Healthy Habits Always eat breakfast Eat more fruits and vegetables Limit-or eliminate-sweetened drinks Limit screen time (TV, computer) Increase physical activity Eat meals together as a family Be positive about food Don’t criticize about weight

Slide 16: 

Habit #4: Limit Screen Time

Tools for Clinicians & Educators : 

Tools for Clinicians & Educators Care Process Model LiVe Prescription 8 to LiVe by Tracker Educational Brochures

Clinical Results (preliminary data) : 

Clinical Results (preliminary data) LiVe Healthy Habits Course at Primary Children’s Medical Center Of the many children enrolled in the clinical LiVe program, 65 consented to research.  Of those 65 --  20 have completed 12 months in the program and returned post survey data.     The average BMI z-score: pre was 2.302, post was 2.168.

Award-Winning Media : 

Campaign bundle includes license to use all media, and includes “ViVe” Spanish versions. Broadcast Media 9 TV :30’s 13 TV :15’s 7 radio: 30’s & 60’s Print Media 2x3 newspaper series 4 posters 6 OOH 8 to LiVe By Educational Materials24-page Healthy Habits brochure4 & 2 page Habit-Builder handouts (also in Spanish)Evidence-based Care Process Guide for clinicians iPhone App (free localized download) Award-Winning Media

Slide 23: 

Encourage Your Neighborhood

Slide 24: 

Rally Your Team

LiVe Web Site : 

LiVe Web Site Call to Action: Dedicated Website

Slide 26: 

Campaign Results Measurement Website visits and downloads Completed courses and trackers Community shifts in awareness and support Positive changes in attitudes about eating and exercising Research provided through clinical studies and/or school surveys or Integrated Website

Customize to Your Brand : 

Customize to Your Brand Your logo, Your URL, Your Tag-line and Voice-over

Spanish Language Versions : 

Spanish Language Versions

Slide 30: 

Park Farther Project

Slide 31: 

LiVe-the 8 Healthy Habits: Award-Winning Public Media Benefit Campaign and Community Outreach Produced by clinical and marketing experts Successfully engaged communities for over 3 years Meets the IRS test as a Public Benefit program Highest quality broadcast and print media assets Care Process Model and clinical support Customized branding across all media Campaign execution planning Ongoing new campaign & media development Features Summary Free iPhone App localized by your Zip Codes

Contact : 

Contact For additional information about the LiVe and ViVe campaigns, please contact: Gale Wilson-Steele CEO and Founder 805-705-3121 Or Visit 2028 Village Lane, Suite 201, Solvang, CA 93463

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