undersanding ulip

Unit linked Insurance Plans and detail analysis of different companies ULIP Plan. :

Unit linked Insurance Plans and detail analysis of different companies ULIP Plan.

Index :

Index SCOPE OF THE STUDY OBJECTIVES OF THE PROJECT Research Methodology Introduction Data collection method Data analysis Expected contribution from the study Limitation of the study

SCOPE OF THE STUDY :

SCOPE OF THE STUDY This study aims to make a comparative study of the Unit Linked Insurance Plans (ULIPs) of Selected Company with that of some major selected players in the Indian insurance market and study the consumer perception towards various insurance products. The comparative analysis is based on the empirical data collected from the Bangalore city. The study also aims to discuss in detail the various positioning strategies adopted by Selected companies in general.

OBJECTIVES OF THE PROJECT :

OBJECTIVES OF THE PROJECT Working of ulip To find how ulip plans differs from the other financial products. Whether the long term investment of the investor are beneficial through ulip plan. To compare the different companies ulip plans with each other. Find strength and weakness of ulip plan. Study of the consumer perception towards various insurance products.

Research Methodology:

Research Methodology Primary Data. The primary data was collected by a survey based on the questionnaire. It was formulated on the basis of information carefully gathered by me about the various mindsets of the people. This questionnaire was mainly formulated to target the common man to see his perception and awareness of various investment options available. The number of respondents targeted was around 150 and the survey was confined to Bangalore city

To be contd…:

To be contd… Secondary Data The secondary data was collected directly from the companies and their websites and internet surveys. Also a lot of similar research studies and journals have been referred to.

introduction:

introduction ULIP came into play in the 1960s and is popular in many countries in the world. Unit linked insurance plan (ULIP) is life insurance solution that provides for the benefits of risk protection and flexibility in investment. The investment is denoted as units and is represented by the value that it has attained called as Net Asset Value (NAV). The policy value at any time varies according to the value of the underlying assets at the time.

To be contd….:

To be contd…. In a ULIP, the invested amount of the premiums after deducting for all the charges and premium for risk cover under all policies in a particular fund as chosen by the policy holders are pooled together to form a Unit fund. A Unit is the component of the Fund in a Unit Linked Insurance Policy. The returns in a ULIP depend upon the performance of the fund in the capital market. ULIP investors have the option of investing across various schemes

Data collection method:

Data collection method Internet surveys Questionnaire method Step: 1 Developing a right research design and timeline for the project. Step: 2 Collecting Secondary data of the insurance Industry Step: 3 Designing of the Questionnaire Step: 4 Analysis of secondary data

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Step: 5 Pilot Study Step: 6 Collection of primary data-Questionnaires and internet surveys Step: 7 Analysis of primary data Step: 8 Study of positioning strategies of selected company Step: 9 Interpretation of the results Step: 10 Preparation of the final report

Data analysis:

Data analysis Comparison of percentage change in Nav Classification of consumer response age groups their occupations various savings instruments DECISION MAKING various forms of investment their frequencies of investment own/do not own an insurance policy

Expected contribution from the study.:

Expected contribution from the study. The project aims to make a detailed study of Unit Linked Insurance Plans (ULIPs) in the Indian context, a comparative analysis of ULIPs of some well known Selected companies and in the process identify the strengths and weaknesses of SELECTED COMPANIES. The different Selected companies apart from SELECTED COMPANIES on which the project is entirely focused are namely:

To be contd….:

To be contd…. a. ICICI PRUDENTIAL b. BAJAJ ALLIANZ c. TATA AIG LIFE d. LIFE INSURANCE CORPORATION OF INDIA e. HDFC STANDARD LIFE

Limitation of the study :

Limitation of the study .The study is confined only to a small segment of the entire population due to monetary and time constraints and hence the results are applicable only to the city of Bangalore city. The scope of the project is limited to conceptual and marketing aspects of Life Insurance Companies and doesn’t include Claim Settlement and the under writing part of the operations which are equally important aspect of learning It is not always possible to evaluate companies under similar parameters since many companies deal with various businesses thus clubbing all the companies on the same parameters is not always possible

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Thank you