Introduction :
Introduction Positioning has come to mean the process by which marketers try to create an image or identity in the minds of their target market for its product, brand or organization.
Types of Positioning :
Types of Positioning Re-positioning :- It involves changing the identity of a product, relative to the identity of competing products, in the collective minds of the target market. De-positioning :- It involves attempting to change the identity of competing products, relative to the identity of your own product, in the collective minds of the target market.