logging in or signing up Strength In Tough Times grindinmag Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 62 Category: Product Traini.. License: All Rights Reserved Like it (0) Dislike it (0) Added: July 14, 2009 This Presentation is Public Favorites: 0 Presentation Description Magazine Advertising Facts to consider when purchasing ad space Comments Posting comment... By: mysoreToday (26 month(s) ago) Mysore digital magazine . visit http://www.mysore.educhamps.com Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript Slide 1: Magazines Show Strength in Tough Times June 2009 Research shows “The Urban Market Defines Trends” : Research shows “The Urban Market Defines Trends” Our demographic has a combined spending power of $845 billion and interests in electronics, music, apparel and beauty products. Slide 3: And So Is the Number of Issues Read Magazine Readership Growing 179.4 189.7 2004 2008 11.0 11.5 2008 Source: MRI, Fall 2008; Base: U.S. Adults 18+ Number of Readers (M) Avg. # of Issues Read/Month Total Adults 2004 Number of Readers (M) 60.5 58.9 12.1 13.1 Age 18-34 Avg. # of Issues Read/Month 2004 2004 2008 2008 Slide 4: Subscription Sales at a Ten Year High 310.1 324.8 1999 2008 Source: Averages calculated by MPA from each year’s ABC Publishers Statement, 1999-2008 Subscriptions (M) Slide 5: Number of Consumer Magazines Remains Strong 18,821 2004 2008 20,590 2008 Source: National Directory of Magazines, 2009 Oxbridge Communications Total Magazines Consumer Only 2004 2008 7,188 7,383 Slide 6: The Median Age of Magazine Readers is Consistently Younger than the Median Age of Total U.S. Adults Each Medium Indexed to the Median Age of the U.S. Adult Population Source: MRI Spring Reports, 2004, 2008 and 2009 Slide 7: Source: Simmons Multi-Media Engagement Study, 2008 Magazines Are #1 Medium of Engagement 200 400 337 318 279 288 315 285 234 212 286 Average Engagement Dimension Scores (100 = Least engaged/500 = Most engaged) Slide 8: Magazine Ad Effectiveness Reaches All-Time High 53% 2005 2008 56% 2008 Source: Affinity VISTA Print Effectiveness Rating Service, 2005-2008 Note: Actions Taken Based on Readers Recalling Specific Ads Ad recall Actions Taken 2005 2008 2005 2009 51% 56% Slide 9: “What medium influences you to start a search for merchandise online?” (% By Medium – Top 3 Highlighted) Magazines Excel in Driving Web Search Source: BIGresearch Simultaneous Media Usage Study (SIMM13), December 2008 Slide 10: Magazines Complement Web in Reaching Social Networkers 87 113 65 181 149 Magazines Newspaper Radio Television Internet Top quintile of usage for each medium Source: MRI, Fall 2008 Consumers Who Used Facebook or MySpace in last 30 days (Heavy Users - Indexed to General Population) FACT: : FACT: The percent of African Americans/Blacks who read magazines (86%) is virtually the same as that of the total magazine-reading population. African Americans/Blacks read more issues per month than general market: 11 issues versus eight issues. FACT: : FACT: Our demographic has a combined spending power of $845 billion and interests in electronics, music, apparel and beauty products… African-American/Black buying power will pass over one trillion dollars in the year 2012. FACT: : FACT: When looking at African-American/Black magazine advertising engagement, research shows that the group recalled ads on average 9% more, and took action in response to advertising 15%, more than all readers did. Increase your sales… : Increase your sales… … AND GRAB YOUR SLICE OF OUR $845 BILLION PIE Our sales staff is the answer to your challenges, not just an ad buy. : Our sales staff is the answer to your challenges, not just an ad buy. Your sales consultant will take the time needed to provide you a cost effective solution to increase your bottom line… not just sell you an ad space, disappear, then call you again when it’s time to renew. So Let’s Get Started Today You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Strength In Tough Times grindinmag Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 62 Category: Product Traini.. License: All Rights Reserved Like it (0) Dislike it (0) Added: July 14, 2009 This Presentation is Public Favorites: 0 Presentation Description Magazine Advertising Facts to consider when purchasing ad space Comments Posting comment... By: mysoreToday (26 month(s) ago) Mysore digital magazine . visit http://www.mysore.educhamps.com Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript Slide 1: Magazines Show Strength in Tough Times June 2009 Research shows “The Urban Market Defines Trends” : Research shows “The Urban Market Defines Trends” Our demographic has a combined spending power of $845 billion and interests in electronics, music, apparel and beauty products. Slide 3: And So Is the Number of Issues Read Magazine Readership Growing 179.4 189.7 2004 2008 11.0 11.5 2008 Source: MRI, Fall 2008; Base: U.S. Adults 18+ Number of Readers (M) Avg. # of Issues Read/Month Total Adults 2004 Number of Readers (M) 60.5 58.9 12.1 13.1 Age 18-34 Avg. # of Issues Read/Month 2004 2004 2008 2008 Slide 4: Subscription Sales at a Ten Year High 310.1 324.8 1999 2008 Source: Averages calculated by MPA from each year’s ABC Publishers Statement, 1999-2008 Subscriptions (M) Slide 5: Number of Consumer Magazines Remains Strong 18,821 2004 2008 20,590 2008 Source: National Directory of Magazines, 2009 Oxbridge Communications Total Magazines Consumer Only 2004 2008 7,188 7,383 Slide 6: The Median Age of Magazine Readers is Consistently Younger than the Median Age of Total U.S. Adults Each Medium Indexed to the Median Age of the U.S. Adult Population Source: MRI Spring Reports, 2004, 2008 and 2009 Slide 7: Source: Simmons Multi-Media Engagement Study, 2008 Magazines Are #1 Medium of Engagement 200 400 337 318 279 288 315 285 234 212 286 Average Engagement Dimension Scores (100 = Least engaged/500 = Most engaged) Slide 8: Magazine Ad Effectiveness Reaches All-Time High 53% 2005 2008 56% 2008 Source: Affinity VISTA Print Effectiveness Rating Service, 2005-2008 Note: Actions Taken Based on Readers Recalling Specific Ads Ad recall Actions Taken 2005 2008 2005 2009 51% 56% Slide 9: “What medium influences you to start a search for merchandise online?” (% By Medium – Top 3 Highlighted) Magazines Excel in Driving Web Search Source: BIGresearch Simultaneous Media Usage Study (SIMM13), December 2008 Slide 10: Magazines Complement Web in Reaching Social Networkers 87 113 65 181 149 Magazines Newspaper Radio Television Internet Top quintile of usage for each medium Source: MRI, Fall 2008 Consumers Who Used Facebook or MySpace in last 30 days (Heavy Users - Indexed to General Population) FACT: : FACT: The percent of African Americans/Blacks who read magazines (86%) is virtually the same as that of the total magazine-reading population. African Americans/Blacks read more issues per month than general market: 11 issues versus eight issues. FACT: : FACT: Our demographic has a combined spending power of $845 billion and interests in electronics, music, apparel and beauty products… African-American/Black buying power will pass over one trillion dollars in the year 2012. FACT: : FACT: When looking at African-American/Black magazine advertising engagement, research shows that the group recalled ads on average 9% more, and took action in response to advertising 15%, more than all readers did. Increase your sales… : Increase your sales… … AND GRAB YOUR SLICE OF OUR $845 BILLION PIE Our sales staff is the answer to your challenges, not just an ad buy. : Our sales staff is the answer to your challenges, not just an ad buy. Your sales consultant will take the time needed to provide you a cost effective solution to increase your bottom line… not just sell you an ad space, disappear, then call you again when it’s time to renew. So Let’s Get Started Today