Greg Williams, Ed.D.:
Greg Williams, Ed.D. Director & Clinical Assistant Professor
Univ. of Maryland, Baltimore County
gregw@umbc.edu
www.gregwilliams.net
Slide4:
Framing the Presentation
Framing the Presentation:
Framing the Presentation Grad program in Instructional Design
Adult students
CE jointly responsible for marketing
Declining enrollment
Faculty “in-charge” of program
Staff of one, one year to improve
Slide6:
It Wasn’t the Cookies
What Did Our UMBC Adult Students Want? :
What Did Our UMBC Adult Students Want? How will program help them?
Professional development info
Improve their career situation
Career counseling & info
Marketing Shift :
Marketing Shift Mass media to personal media
Control from advertisers to consumers
Sketchy results to measurable results
Limited Internet access to widespread
Few media tools to many tools
Traditional ads to Internet
Slide9:
A Better Idea
Our Strategy:
Our Strategy Develop long-term relationships
Comprehensive marketing approach
Make entire UMBC “experience” positive