Sat-Tag Crowdcube Presentation

Investor Presentation: 

Strictly Private & Confidential Copyright 2012 Sat-Tag Limited Investor Presentation The Company is seeking to raise £263,500 in return for 28.65% Equity Investors are guaranteed an exit route at the end of the 5 th sales year either through a Trade Sale, Public Listing or Management Buy Out When the Company delivers profits in excess of £0.5 million shareholders will receive an annual 15% dividend Sat-Tag has EIS approval Minimum investment £350

Background: 

Strictly Private & Confidential Copyright 2012 Sat-Tag Limited Background Lost Baggage cost the airlines $3 billion in 2010 Feasibility and market appraisal completed in 2007 Three key factors govern successful deployment: Automatic control of communication device Extended battery life Viable cost to airlines 2008-09 Various prototypes developed and tested with differing methods of communication. Successful location tracking tests but inconclusive solutions to automatic shut down Eureka moment in late 2010. We discover after many many months of development and analysis a 100% reliable method of automatically shutting down the communications device

PowerPoint Presentation: 

Strictly Private & Confidential Copyright 2012 Sat-Tag Limited Airlines know where their planes are… They know where their crews are … But they can’t accurately track their containers & pallets! ULD Fleets are only tracked through a combination of passing through gateways and predictive software. When a ULD misses a gateway, systems have no way of knowing where they are…...

Key points for Investors: 

Strictly Private & Confidential Copyright 2012 Sat-Tag Limited Key points for Investors We have devised a unique and simple way to turn off the tracker’s transmitter when it enters a plane and turn it back on when it is unloaded. Patent application submitted to UK Patent Office Sat-Tag is needed so airlines can use trackers to locate their containers and pallets (ULDs) which carry baggage and freight. We have a fully costed development and approval programme which can be completed in under 12 months. Market demands mean the tracker is simple to fit and operate and airlines will see a positive return within 12 months

Key points for Investors: 

Strictly Private & Confidential Copyright 2012 Sat-Tag Limited Key points for Investors Our market is global but consists of no more than 100 customers worldwide. Collectively they operate 1.5 million containers and pallets. We have a letter of intent from a leading ULD operator whose fleet is currently in excess of 40,000 units. Our target is a market share of 20% by the end of the 5 th sales year. This will be achieved by a mixture of direct sales and sales through appointed distributors in key geographical regions.

Key points for Investors – Sales Forecasts: 

Strictly Private & Confidential Copyright 2012 Sat-Tag Limited Key points for Investors – Sales Forecasts 1st Customer 2nd Customer Three Customers Four Customers Five Customers

Timeline: 

Strictly Private & Confidential Copyright 2012 Sat-Tag Limited Timeline Complete the development of the patentable electronic device controller < 6 months Simultaneously acquire aviation authority approval When approved: Develop the Sat-Tag global tracker for airline use (6 months) Develop Distributor Network license the use of the device to certain express air freight companies who are attempting to develop their own tracking solutions Launch global ULD tracking service 12 months from initial funding and achieve a 20% market share of the global ULD market within 5 years of 1 st sale

The Market: 

Strictly Private & Confidential Copyright 2012 Sat-Tag Limited The Market 70 Airlines who make up the ULD Association Management Software Companies ULD Manufacturers ULD Net Manufacturers IN TOTAL - LESS THAN 100 KEY CUSTOMERS WORLDWIDE

PowerPoint Presentation: 

30 seconds to show you the global airline market

The Market: 

Strictly Private & Confidential Copyright 2012 Sat-Tag Limited The Market 1.5 million ULDs 2 million ULDs 4 million ULDs

Market Validation: 

Strictly Private & Confidential Copyright 2012 Sat-Tag Limited Market Validation Letter of Intent from one of the leading ULD operators in the world A number of devices seeking to track high value consignments are either being developed and have filed Patent Applications: Lufthansa Systems AG OnAsset Intelligence Inc Envirotainer A number of US airlines are now offering tracking for high value consignments

Revenue: 

Strictly Private & Confidential Copyright 2012 Sat-Tag Limited Revenue Sat-Tag is sold as a leased service over 3, 5 or 7 years Tag sales: To the End Customer via a Distributor Network Finance will be offered via a Leasing Company Airtime sales: global M2M rate negotiated exclusively for Sat-Tag users re-sold through the Distributor Network or directly if outside the Network Data subscription services: Sat-Man is a Cloud application which enables airlines to view position data and see locations in Google maps

Notes to the Financials: 

Strictly Private & Confidential Copyright 2012 Sat-Tag Limited Notes to the Financials Revenue projections assume 100% of sales are made through the Distributor Network R&D/Regulatory Approval has 100% delay built in i.e. 6 to 12 months and includes 15% contingency for overspend Marketing spend in Year 1 is the provision of trial tags to potential customers Fixed overheads in Year 1 are the minimum required to maintain a business presence Target manufactured cost of tag is under USD$100.00 Messaging cost is based on quoted figure of $6.80 per MgB this equates to $0.0068 per message

Financials – Revenue: 

Strictly Private & Confidential Copyright 2012 Sat-Tag Limited Financials – Revenue

Financials – Costs: 

Strictly Private & Confidential Copyright 2012 Sat-Tag Limited Financials – Costs

Financials – Pre-tax profit forecast: 

Strictly Private & Confidential Copyright 2012 Sat-Tag Limited Financials – Pre-tax profit forecast

Thank you for watching, documents relating to Sat-Tag’s offer are available for download from Crowdcube.: 

Thank you for watching, documents relating to Sat-Tag’s offer are available for download from Crowdcube.