Slide 4: NANO The ONE lakh that car drives ONE billion dreams… : The ONE lakh that car drives ONE billion dreams… Slide 6: It is also known as
CITY CAR Slide 7: An idea can also
life Slide 8: “Dream-dream and dream, because dream gives vision, vision gives thoughts and finally thoughts lead to the action".
-Dr. A.P.J. Abdul Kalam
Dreams also give you an idea to change yours and other life. Slide 9: I observed families
riding on two-wheeler
the father driving the
scooter, his young kid
standing in front of
him, his wife seated
behind him holding a
little baby. It led me to
wonder for such a car
which is safe &
affordable to any
middle class family. Mr. Ratan Tata Slide 10: Motivational words said by Dr. A.P.J. Abdul Kalam goes exactly with Mr. Ratan Tata, Chairman of Tata group, who in the year 2003, dreamt of producing a safe, affordable Car for the common man.
Finally after the wait of five years, crossing all financial and technological barriers, Ratan Tata kept his promise and unveiled Tata 'Nano' on 10th January 2008, at the 9th Auto Expo 2008 in New Delhi.
Tata Nano, cool & smart, launched by Tata Motors is world's cheapest Car with a price tag of 1,00,000 A Brief History about NANO . industry : In 2006, West Bengal’s Marxist regime forcibly acquired land in “Singur” and leased it to Tata Motors in order to build a factory for its super-hyped about Nano car
Unsurprisingly, a large number of landowners refused to sell their land and were infuriated when the government exercised its power to undermine peasant land rights. A Brief History about NANO . industry Slide 14: Several incidents of suicide occurred by landowners and farm workers who could not deal with the prospect of losing their land and livelihood. Cadres of Trinamul Congress and other resisters set up road blocks and paralyzed transportation on a busy highway nearby the Tata factory
with the help of the police, Marxist party members "engaged in rampant intimidation of the unwilling landowners and the protesters. Over a two year period, mass mobilization of thousands of people continued up until the ultimate retreat of Tata Motors from Singur. After 2 years TATA 2 Gujarat : Investment in Tata Motors operations (specifically a Nano factory) in Gujarat estimated at Rs 2,000 crore
Tata lost out on its $350 million investment in Singur.
After a long time on Jun 2, 2010 the new plant of NANO was inaugurated by Gujarat CM. Narendra Modi After 2 years TATA 2 Gujarat Slide 17: The capacity of the plant, to begin with, will be 250,000 cars per year to be achieved in phases, and with some balancing is expandable up to 350,000 cars per year. Various models of “NANO” : Various models of “NANO” Slide 20: WHAT MAKES
CHEAP ??? Design : The People’s Car, designed with a family in mind, has a roomy passenger compartment with generous leg space and head room.
It can comfortably seat four persons.
Four doors with high seating position make ingress and egress easy. Design Engine : A variomatic gear system.
It is coming up as gear less or rather with an automatic gear transmission.
This helps to improve the efficiency & mileage by magnifying the torque output. Engine Fuel efficiency : Fuel efficiency Safety and comfort : Safety and comfort Some more Reasons : The Tata Nano uses plastics and adhesives rather than welding.
Introducing the car with an artificially low price through govt-subsidies and tax-breaks
It has no AC, no power steering, no power windows, no power bells and whistles Some more Reasons Slide 30: It has a single windscreen wiper instead of the usual pair.
Its door opening lever was simplified.
It has 3 nuts on the wheels instead of the statutory 4 nuts.
It only has 1 side view mirror Safety… : Tubeless tyres further enhance safety.
Passes crash tests and Side impact test
It has 2 A-pillars on one side to better meet safety norms.
No airbags as airbags are still not a required feature in India.
Safety features such as crumple zones, intrusion-resistant doors, seat belts, strong seats and anchorages. Safety… Target market : The low-cost car is clearly intended for the masses.
For the family of four that would otherwise ride on a scooter,
Its also attracts the small cars buyers like Maruti 800, bike riders etc. Target market Marketing Strategies : Marketing Strategies For marketing strategy Tata had use conventional media in an unconventional manner.
Nano isn’t big on advertising. There are no TV campaign,
Only innovative use of print, radio and other media, particularly the web.
The Tata team was working on
Nano news in papers,
Nano breaks on radio,
Nano appearing in the form of messages or ticker news on TV,
Online Nano games,
Nano chat rooms on the Net,
Nano pop-ups on major websites and
Nano conversation on Facebook, Orkut and blog spaces Slide 34: NANO policy MARKETING through Social Media. : MARKETING through Social Media. Page : Page NANO Games : NANO Games Various prices if buy NANO in . GUNTUR : Various prices if buy NANO in . GUNTUR Slide 39: Starting price of NANO is 1,56,383
(Basic model NANO BS III)
Max price with all features is 2,16,164
(Nano LX BS IV ) DRAWBACKS : DRAWBACKS Slide 41: Mouth publicity
Auto model engine
Less safety Slide 42: Comparison Slide 43: Length:- 3.1 mtr
Wide:- 1.5 mtr
Height:- 1.6 mtr
Weight:- 600 Kg
Mileage:- 20 Kmpl
Fuel tank:- 15 Ltr
Engine:- 623 cc
Top speed:- 95-100 Kph
Ground clearance:- 180 mm
Gear box:- 4-speed The product feature Different Colour’s of NANO : Different Colour’s of NANO Slide 46: So friends thzzz about NANO ( the people Car)
we can expect it will get more success in coming further years ThAnK yOu : Your’s
Gopi Yeswanth ThAnK yOu