justdial

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PowerPoint Presentation: 

Prepared By : Gopal yadav

Company History: 

Company History Founder – VSS Mani Wedding Planner Once bitten lucky ! Presence in 240 cities 3000 employees in 7 cities

Market Share: 

Market Share

Revenue Model: 

Revenue Model

Present Scenario: 

Present Scenario It covers 240+ cities in India 8 centers in India More than 3000 employee 6 million business listing in 2011 Received 93.9 million voice searches in 2011 Received 180.7 million search request from user in 2011

Clients: 

Clients Vodafone Godrej TATA AIG life L&T Eureka Forbes HDFC SBI MAX life

Financial Data: 

Financial Data Growing at 50% Total income : Rs.1876 million in 2011 Rs. 40.1 million Funding from US hedge fund Tiger Global Rs. 8.2 million funding from Hong Kong based private equity player SAIF partner

Goals: 

Goals Increase Market Share Increase awareness among people

Service Blueprint: 

Service Blueprint

Action Plan: 

Action Plan Identify the target customers/audience Local Public Institution & Organization Increase in number of Calls per annum Advertisers Cities covered Understanding Online customer Behavior Assessing the technological innovation Measure success

ERRC: 

ERRC

Strategy Canvas – Pre Just Dial: 

Strategy Canvas – Pre Just Dial

Strategy Canvas – Post Dial : 

Strategy Canvas – Post Dial

Pre Just Dial - Buyer Utility Map: 

Pre Just Dial - Buyer Utility Map 1. Purchase 2. Delivery 3. Use 4. Supplements 5. Maintenance 6. Disposal Customer Productivity Simplicity Convenience Risk Fun and Image Environmental friendliness The Six Stages of the Buyer Experience Cycle The Six Utility Levers

Post Just Dial - Buyer Utility Map: 

Post Just Dial - Buyer Utility Map 1. Purchase 2. Delivery 3. Use 4. Supplements 5. Maintenance 6. Disposal Customer Productivity Simplicity Convenience Risk Fun and Image Environmental friendliness The Six Stages of the Buyer Experience Cycle The Six Utility Levers

Six Path Model: 

Six Path Model Look across the Industry : Local Search Industry Advertising Industry IT Industry

Cont….: 

Cont…. Look across strategic Group within Industry Systematic 24x7 free service

Cont….: 

Cont…. Look across the chain of Buyers Local people Businessmen Travelers

Cont…: 

Cont… Look across the complementary product and service Offerings Local online and offline search SMS based service Advertising

Cont…: 

Cont… Across the emotional and functional appeal Just Dial works on the functional appeal.

Cont….: 

Cont…. Look across time Online Service SMS Service

Why Blue ocean?: 

Why Blue ocean? First Mover Advantage in the Indian Local Search Market Efficient and Profitable Business Model Advanced and Scalable Technology Platform Multiple Platform Service on a Large Scale Experience and Expertise in Local Indian Markets Offer Attractive Value Proposition for SMEs Strong Brand Recognition

Gauging Service Quality : 

Gauging Service Quality (* - Gap does not exist) Service Gap Knowledge Gap Performance Gap Design and standard Gap * Communication Gap *