Lisa Desatnik public relations impact portfolio

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Presentation Description

Lisa Desatnik is a freelance Cincinnati-based public relations professional. She specializes in working with causes, businesses and organizations to build relationships with strategic storytelling. How does she do it? ...using skills in creative thinking, communication planning, traditional media relations, social media (such as blogs, Facebook, and other), community relations programs, copywriting, and messaging with events. Here is a sample of her impact.

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A storyteller at work social media marketing blog management copywriting traditional media relations community relations newsletter & brochure coordination strategic communication planning event messaging

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THANK YOU so very much for taking the time to learn more about me and my work. I consider myself so fortunate that for more than 20 years I have been able to build a career doing work that brings me great fulfillment. I use storytelling and grassroots marketing to nurture relationships for causes, events and businesses that are making good things go around. I’ve earned numerous awards along the way, but my greatest satisfaction comes from knowing my work has helped touch lives in very meaningful ways. Please let me know if I can answer any questions or be of help to you. Warm wishes, Lisa

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Building Relationships With Strategic Storytelling It’s What I Do Coordinated PR activities for YMCA of Greater Cincinnati including grass roots efforts, traditional media relations; building from scratch its Twitter, Facebook , and Youtube presence, and association blog Secured extensive online and traditional media coverage for YMCA signature events Telling the story of Lighthouse Youth Services , created unique Lighthouse Vision Awards that earned regional award. Created PR plan and generated ‘buzz’ around Hidden Treasures CD responsible for packed release party, & ultimately sales of more than 9000 copies Coordinated publicity & strategic messaging elements for Inclusion Leadership Awards event that grew to host over 900 guests Created & coordinated Collecting for Kids Campaign that generated school supplies for over 700 children in need and earned a regional PR award. Created Good Things Going Around – including a Facebook page, Twitter and Pinterest account, enewsletter , and Good Things Pledge – with hundreds of followers Coordinated the media relations activities for the Appalachian Festival at Coney Island for 23 years, and built their Facebook page. Working on it for just three weeks prior to the event for two years, it now includes more than 1000 fans. Created PR Campaign designed to change the image of the Betts Longworth Historic District at its very beginning, and 60 townhouses were sold in four months

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“ Lisa was an increasingly important core member of the planning team for our Inclusion Leadership Awards Event, the area’s largest inclusive event. In 2006 and 2007, she had even more responsibilities. She brought a lot of creativity, management, and people skills to the table that were invaluable to us in producing an Event that stimulates interest and excitement in the broad community surrounding issues of inclusion. Lisa goes the extra mile to get the job done and does it with a positive attitude and a strong conviction. Equally important to us, she is not afraid to voice a concern or make a recommendation to ensure our work really accomplishes its intended goal. Lisa truly understands our values and mission, and applied those principles in her job assuring our featured speaker, presenters, honorees, videos, written stories, and graphic elements all accurately reflected our message. She has proven to be very effective in all aspects of her relationship with us and I highly recommend her.” Peg Gutsell, Inclusion Network former director “ Lisa is a media and public relations guru who is creative but has the ability to focus on the details that establishes her work consistently above others. It is a great privilege to work with such a vessel of honor who is admired by her colleagues and clients.” Antoinette ‘Toni’ Miles, YMCA Black & Latino Achievers executive director

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“ Lisa’s public relations was indispensable to our Hidden Treasures CD project. Our media coverage as a result of her work was unbelievable. The relationships she created with the musicians were the basis for them coming to and performing at (for free!) the release party. The event’s attendance exceeded even our high expectations, and was another example of how effective she was.” Breta Cooper, Manuel D. and Rhoda Mayerson Foundation director, operations and new programs " Lisa has a tremendous attitude, is always positive and upbeat . She is well connected, not by an exchange of business cards, but rather a true love of people. She is highly creative as well as generously encouraging to the ideas of others; quickly grasping the underlying concept as well as the subtle details. Lisa demonstrates a passionate belief in the basic good of people and is actively engaged in shining a light on and furthering the interest of those people and organizations that positively impact the lives of others. Lisa does great work for good reason." Dori Gehling, WAMBOO founder & CEO, former Coldwell Banker/West Shell branch manager

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I wrote the copy, took the pictures, and worked with a designer on these ads for the YMCA. These were part of a series of ads I coordinated .

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Sample pictures I took for clients to submit to media, post online, share, use on materials

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Sample Projects: Thinking Out Of The Box social media marketing blog management copywriting traditional media relations community relations newsletter & brochure coordination strategic communication planning event messaging

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Telling the story of the Appalachian Festival: One year I wanted to come up with an idea that had never been done before. My idea? The Downtown Hoedown. I coordinated the whole event too using social media, traditional media, & word of mouth to promote it. Ft. Square was packed that day.

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To raise awareness & support for nonprofit ACT, I created a school supply campaign. In its second year we collected enough supplies for over 700 children. This campaign won first place in a regional award competition.

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During my 8 year relationship doing PR for Lighthouse Youth Services, I wanted to come up with a unique idea for showcasing the organization as a leading advocate for youth. My idea? The Lighthouse Vision Awards. I coordinated the whole project for two years. It won a first place PR Award. Unique components: First year – had all design components developed by other students…of U.C.’s DAAP program. (including awards) Since solely about raising awareness, held ceremony in venue with high traffic – a busy mall in the winter time. Traveling exhibit of honorees and Lighthouse. Extensive media coverage including three media partners. Honorees given $500 for a wish list they developed for their cause. They presented the check to their cause at the ceremony.

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Lighthouse Vision Awards Ceremony Kenwood Towne Centre

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In 2011,the importance of selling tickets to the YMCA Salute Gala and raising awareness of the YMCA Black & Latino Achievers was more important than ever. Challenges were – the economy, while world renown the featured artist was not widely known in Greater Cincinnati, there was another large event planned that same evening, and the continued downsizing of local traditional media as a source for getting our information out. To conquer this, I utilized a strong grass roots effort that combined traditional media, social media and word of mouth. I want to note that my work supported the work of others who secured corporate partners. The end result : a sell-out event with 550 seats sold. For detailed information on what I did, please ask. Sample component is attached. Photo credit: Mark Bowen Photography for YMCA

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While we were video taping honorees for the main video, I took out my own little camera and shot impromptu comments for individual videos like this one. Videos were shared online, with honoree friends and colleagues, and supporters of the YMCA. I wrote the messaging for the flyers, ads, script, and printed program for the Gala.

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Part of my role in doing PR activities for West Shell REALTORS was creating opportunities to build relationships through civic engagement. One idea: Reading with Shelly Bear The goal was to strengthen the relationship with media, raise awareness of West Shell as a civic minded company, and encourage kids to read. I secured media personalities to participate, paired them with agents, and coordinated with Head Start classrooms. Agents & media visited, read a book, and gave kids a Shelly Bear with a bag of goodies – including a letter encouraging them to read and this coloring page.

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With Huff Realty as a client, I was asked to develop an idea that would strengthen their relationships with families in neighborhoods they served, and raise awareness about Huff’s commitment to communities. My idea: Work with area fire departments on a fire safety campaign and create a local fire safety mascot. To get excitement from agents, we held a contest for the mascot name. The winner was…Douser Huff.

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Douser’s first appearance was at an event for kids organized by the Cincinnati Fire Department. Everyone left with a Huff goodie bag including the letter and a Douser coloring page.

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Another component of the campaign was a toy drive for kids at Shriners Hospital.

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To strengthen relationships with local media and educate them about the services of the Cincinnati Association for the Blind and Visually Impaired , and as a gift to strengthen its relationship with its listeners, we created the Stories of the Season project. I invited local media personalities to read a holiday story in the studio of Radio Reading Services that were each edited and played during the season for its listeners. While they were there, media learned about the agency and some brought cameras with them. It is a program that continued to grow each year. More than 30 readers participated in 2011.

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One of Cincinnati’s most successful, locally produced CDs ever…Hidden Treasures When I was hired to create a public relations campaign promoting the release of a CD tribute to Cincinnati’s King Records, I was among the majority who knew very little of the recording giant. Ten months later (before the onset of social media), just about everyone in the region knew about King Records, the CD, and the important message – that with inclusion, greatness follows.

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How fortunate I am to have found an avenue to use my talents to impact lives and promote positive change. But I don’t do it alone. It is the passionate hearts of those who work day in and day out, breaking down walls, giving a voice to the unheard, appreciating talent and including everyone who give me the story upon which to write. In the years that I’ve been one of the planners for the Inclusion Leadership Awards Event, I’ve seen it outgrow two facilities. This past January, more than 1000 people – business and community leaders, professionals, housewives, students, volunteers, people who walk and people who use wheelchairs, people who benefit from large print programs and open captioned video screens, sign language interpreters or cups with handles instead of glassware – braved our season’s worst snow storm to attend the empowering event. In just 2 ½ hours, attendees learned a lesson that would somehow change the world as they know it. They heard stories of organizations that instinctively know how to uncover talent, and of people, whose abilities are no longer obscurities. Acceptance was no longer an abstract. Inclusion, they learned, was not about “them”, but about “me”. Actor Danny Woodburn, who normally earns a living making people laugh, briefly left Hollywood to remind the crowd of a message from Mother Theresa. “Loneliness and the feeling of being unwanted is the most terrible tragedy,” he said. Celebrating Inclusion Written in 2004

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Danny told the audience his story – the story of an actor, comedian and activist whose talents were born in the hardships of a world unaccepting of a medical condition. All too well, he knows the sting of rejection and ridicule because he’s lived it his entire life – even today, in a large number of scripts he’s asked to read. Just about every other one refers to him as a “midget”. But, he said, he’s lucky. Through his work, he has the ability to influence attitudes. Offensive words, he’s found, are generally rooted in misunderstanding and he openly corrects producers, directors and other actors. Of his character on NBC’s Seinfeld, he said, “All it took for the success of my character was an intelligent exchange of ideas and sensitivity to the issues of little people. As a result, both Jerry (Seinfeld) and I felt included.” I’ve never laughed so much in one day as I did the day I took him around in Cincinnati (I think he secretly was writing a sitcom script), and I was deeply touched by the depth of his human character. It was an honor for me to meet and get to know Danny. It’s even more of a privilege to call him a friend. My role with the event I was part of the planning team for both the nomination process and the Event. I also coordinated the media relations; acted as liaison and support for the featured speaker, award recipients, award presenters, nominees and other event entertainers; and assisted in writing the Event script. I worked on seven Inclusion Leadership Awards Events.

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Good Things are Going Around Cincinnati. My fun side project meant to inspire kindness and smiles has caught on. It includes a blog, a Facebook page, Twitter, Pinterest , an enewsletter , and the Good Things Pledge. I created the Pledge as a strategy for engaging more people in thinking about good things. Several hundred people have taken it. Now Good Things also includes a pet blog called My Sidekick and Me. You can find both at: http://GoodThingsGoingAround.com

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Writing Sample

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Writing Sample

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Telling the story of how a Beech Acres Parenting Center class is impacting relationships

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Telling the story of how YMCA baseball for kids is all about nurturing sportsmanship and character values

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Telling the story of the nationally ranked YMCA Synchrogators

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Thank you… For taking the time to read through my portfolio and learn more about my impact. I’m very fortunate to have had the opportunity to use my skills to develop fun and engaging strategies for telling the stories of organizations, and helping them to build important relationships that foster their success. How can I help you? Building relationships with strategic storytelling… It’s what I do. Lisa

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http://GoodThingsGoingAround.com www.twitter.com/GoodThingsLisa www.facebook.com/GoodThingsGoingAround www.youtube.com/GoodThingsCincinnati www.linkedin.com/in/LisaDesatnik www.pinterest.com/GoodThingsLisa

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