motorcycles

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Motorcycles

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U.S. sales of motorcycles/scooters total more than 1.1 million units a year. Motorcycle/scooter sales have grown every year since 1992. Annual sales have topped 1 million units in every year since 2003. A Market in High Gear

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Up, Up, Up Unit Sales of Motorcycle and Scooters Year Unit Sales 2000 710,000 2001 850,000 2002 936,000 2003 1,001,000 2004 1,063,000 2005 1,116,000 SOURCE: Motorcycle Industry Council THE MEDIACENTER

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The Draw of Motorcycles   Motorcycles and scooters have become more mainstream products. They are seen as accepted forms of both transportation and recreation. They are also regarded as “cool” machines to own and collect. Better fuel economy gives people yet another reason to buy motorcycles.  

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ATVs: A Sliding Business U.S. ATV sales have declined on a unit basis in each year since 2001. Motorcycle Industry Council figures put yearly ATV sales at about 780,000 units. However, manufacturers claim that annual sales are more than 1 million units . Consumer preferences have turned in favor of utility vehicles (UTVs), an ATV with a side-by-side design for practical purposes rather than for sport.

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Most Popular Models SOURCE: Splise Brand Comparison Shopping Rank Top Tour Bikes Top Cruisers 1 Honda Gold Wing Honda Shadow 2 Triumph Tiger HD Road King 3 Yamaha FJR1300 Kawasaki Vulcan 4 BMW R1200GS Yamaha V-Max 5 BMW K1200LT Honda VTX

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A Downward Slope Motorcycling has become popular among baby boomers and generation Y according to the Motorcycle Industry Council. A growing number of women and families are also riding motorbikes. There has also been an increase in older and affluent riders. Many past riders in a number of consumer groups have returned to motorcycling.

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Acceleration Ahead Motorcycle/scooter sales will top the 1 million-unit market for the next few years. Motorcycle marketers will continue to make inroads based on gas costs. Motorcycles are also being used to spice up advertising for other products. Sales of licensed motorcycle merchandise will also be healthy down the road. THE MEDIACENTER

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Advertising Strategies Rising sales for both motorcycles and scooters have made this a high time for the market, and local dealers need to take advantage of the public’s increased interest in motorcycling. They should push ahead with marketing campaigns that feature advertising on local television, the medium that is enjoyed by the largest number of local consumers in every key demographic group. TV’s combination of sight, sound and motion — which makes it unique among all advertising media — is the perfect vehicle for local motorcycle/scooter dealers. It ensures that, in commercials, viewers see the dealer’s inventory, customer service and knowledgeable and helpful sales staff to their best advantage. THE MEDIACENTER

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With interest in motorcycling on the rise among many demographic groups, dealers require an advertising schedule that provides a consistent level of exposures throughout the calendar year. The schedule should also include placements during the station’s highest viewer-ship day parts to ensure that the largest possible audience sees the ads. Advertising Strategies THE MEDIACENTER

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The answer is three simple reasons! WHY TV? WHY TV?

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Your customers and potential customers use it — viewing daily for long periods of time. 1. TV’s attributes of sight, sound, motion and emotion let you best communicate your message to these people. 2. Television works in dollars returned! 3. WHY TV? WHY TV?

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Remember, Only television can give you: The right message To the right people At the right time In the right place! WHY TV? WHY TV?

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