Local Search Marketing Success

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Presentation Description

Local search online visibility is a quick and easy way to get quality of visitors and generate leads and business.

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Presentation Transcript

Local Search Marketing: Redefine Your Business:

Local Search Marketing: Redefine Your Business

Why Switch to Local Search?:

Why Switch to Local Search? Local search marketing helps people reach your business when they search for related terms on the Internet. Almost everyone today uses the web to look for a service, shop, perform market research and identify the company they wish to deal with. It is a form of direct marketing; your promotional material reaches out to real potential customers who are already making an effort to find you. It ’ s a completely free process and no search engine requires payment to register your business with them. Small businesses do not have enough budget for advertising, so LSM is a very cost-effective way to increase your brand awareness and recognition online.

Local Search Stats:

Local Search Stats Every month 60% of customers use Google to find local businesses. About 77% of online activity is related to local contents. There are about 80 million smartphone users in the US. About 45% of all Google Maps traffic is from mobile phones. 60% of local searches result in purchases.

Accelerate Your Local Success:

Accelerate Your Local Success Submit and optimize your website to Goggles Places, Yahoo! Local and Bing Local. Get listed, claim your listing and update your business information on leading local directories. Submit your profile on local business listing websites, like Super Pages, Yellow Pages and Yelp. Write reviews on Google Places, Yahoo! Local, Bing Local and local business sites. Create PowerPoint presentations and videos. Optimize your website for local keywords. Discover your local social networks. Use Flickr and Picasa for photos of your business.

Analyze Your Local Business and Mobile Markets:

Analyze Your Local Business and Mobile Markets

How to Attract Local Customers:

How to Attract Local Customers Creative content on your website. Local search engine listings. Promote your newsletter. Use relevant social networks. Upload and spread YouTube videos. Run a poll. Respond to customers ’ questions ASAP. Gather customer testimonials and photos.

Basics of Google Places:

Basics of Google Places Go to http://www.google.com/places/ to create your business listing. Fill in your company ’ s basic information, including company name, street address and telephone number. Include a link back to your website. Write your business description and include keywords. Ensure all your information is correct.

Basics of Bing Local:

Basics of Bing Local Go to https://ssl.bing.com/listings/ListingCenter.aspx to create your business listing. Fill in your company ’ s basic information. Make sure to include your business specialties (products and services). Include your website. Fill in your business details, including business description and company tagline.

Use Social Networks to Promote Your Local Business:

Use Social Networks to Promote Your Local Business

Promote Your Local Business: Facebook:

Promote Your Local Business: Facebook Claim your business on Facebook Places. Complete the profile page with address and phone number. Post photos and videos. Set up a fan page for your business. Connect with people, especially people in your area. Post relevant content. Engage with and respond to your Fans.

Promote Your Local Business: Twitter:

Promote Your Local Business: Twitter Twitter helps you cater to your specific location and find prospective customers with the advanced search. Let your customers know that you also use Twitter for communication, updates and special promotions. Connect with industry influencers and build your brand. Tweet about events and business updates.

Local Business Directories:

Local Business Directories

Building Relationship With Trust:

Building Relationship With Trust Understand the true purpose of marketing. Identify and build your brand. Find and tap into what customers want. Understand what customers are actually paying for. Word-of-mouth marketing isn't new. Give people a reason to talk about you. Technology is not enough. Find the right balance of online and traditional marketing strategies. Be transparent.

Your Business Future:

Your Business Future Search Results Rankings E-Commerce Social Networks Go Mobile

Let’s grab the marketplace from multiple positions and increase our success, influence & bottom-line.:

Let ’ s grab the marketplace from multiple positions and increase our success, influence & bottom-line.

Contact us to learn more. 714.202.9651:

Contact us to learn more. 714.202.9651

Thank You!:

Thank You!

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