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Premium member Presentation Transcript Social Media Landscape in Pakistan : Social Media Landscape in Pakistan Overview of Pakistan Internet Industry : Overview of Pakistan Internet Industry Internet access has been available in Pakistan since the early 1990s. The First DSL service was launched by Micro Net in 2002. Other small DSL providers are Micro Net, Nayatel, Maxcom, Multi Net, World Call, Cyber Net, Gerry's Net, Brain Net and Comsats. Broadband was first introduced in Pakistan in 1995 by Telstra [ Australian telecom company] with Designman – an Islamabad civil engineering firm. Broadband and wireless broadband access is now available in the major cities by the WLL(Wireless Local Loop) Networks in many major cities. The big broadband providers are PTCL, LINKdotNET, Wateen and wi-tribe. WiMAX networks are also being deployed in the country. The first official cable internet service was launched in 2000 by a company named WorldCall Currently Pakistan has 600,000 broadband subscribers in the country. Key Facts and Figures : Key Facts and Figures 42.4% Internet users exist in Asia Pakistan is the main key stake holder in Asia for internet user distribution with 17.5 million and 18,500,000 users Internet penetration rate in Pakistan is 10.6% now Internet penetration growth rate between 2000-2009 is 13,716.3 % This implies that 1 out of ten people in Pakistan (possibly more) use the internet. Pakistan is among the five dynamic economies of developing Asia in terms of increased penetration of mobile phones, internet and broadband, says the Information Economy Report, 2009 published by the United Nations Conference on Trade and Development It is anticipated that total internet base will hit 22 million mark by year 2013, out of which 4.3 million users will be using broadband Internet Key Activities of Internet Usage in Pakistan : Key Activities of Internet Usage in Pakistan Email services Top Email services providers – Hotmail, Gmail;, Yahoo, live.com, Ovi.com Social Media Networking Top Social Media Networking sites – Face Book, Youtube, Yahoo.com, Twitter, Linden, Orkut Bloggers/Aggregators Technology, Politics, Health, Entertainment & Lifestyle, Music & Fashion Instant Messaging Facebook chat, MSN chat, Yahoo chat, Skype Search Engine Optimization Google and Yahoo search engines Revolution of Social media : Revolution of Social media Social media networking is one the most popular internet activities in Pakistan especially among teenagers The most activated activities in Pakistan around Web is Emailing and social media networking including; face book, youtube, twitter and Blogging it self. In Pakistan, Social media has transformed the ways people consume information and connecting with different peoples around the world. Pakistan is a youth based nation that's why it is also very attractive land for the social media activities Besides that all the age group of peoples are increasingly using internet activities in Pakistan according to survey Real Hype of Social Media Networking : Real Hype of Social Media Networking Research suggest that 93% of Pakistanis from age 14 to 22 use the internet, and 65% of those teens use social networks. According o this research, social media networking activity is the most popular in Pakistan Blogging is very attractive activity in terms of sharing information and personal thoughts with different segment of group of people. Although, it has got only around 2% usage in social media activities in Pakistan but it’s has been observed that according to research of teabreak.com shows that 61% growth rate of blogging in Pakistan in previous five years that is the sign of flourishing in near future with the passage of time. There are around 1850 bloggers are activated in Pakistan, 4 aggregators and almost 80% bloggers are writing and post the news on and off on technology beat according to teabreak.com (A famous aggregator) Real Hype of Social Media Networking : Real Hype of Social Media Networking The most popular and usage site is Facebook that has got the 72.22% rate with 13, 320,000 users base among all other social media networking sites Youtube is the most popular video sharing site and on second in list with 5.12% rate and 2,775,000 users Twitter is the most increasingly networking site with 6.32% usage rate and 1,165,500 users in no. The other main and promising sites statistical data are; LinkedIn 351,500 users 1.90% Orkut 203,500 users 1.10% Presence of Pakistani over social media - graph : Presence of Pakistani over social media - graph Popular websites visits : Popular websites visits Most viewed websites in Pakistan are: Web portals in Pakistan : Web portals in Pakistan Web portals activity is not flourishing at a moment as compare to other internet activities but there are few web portals are mentioning here which are activating here; http://www.pakistanweb.com/ http://www.pakistani.com/ http://www.hamariweb.com/ http://www.pakistanway.com/ http://www.brandsynario.com http:// www..propakistani.com http://www.doodhpatti.com/ http://www.ikarachi.com/ http://www.paki.biz/dir/pakistan-web-portals http://www.pakistanileaders.com.pk/index.php Prominent Technology Blogs in Pakistan : Prominent Technology Blogs in Pakistan Influence of technology writing is one the most popular blogging activities in Pakistan especially among proficient blogger, students & individuals such as: Cellplugin embtrans.com greenwhite.org humayun.pk livetechpro.com progmic.com programmerfish.com senseapplied.com sizzledcore.com sizzlingbit.com startupmeme.com techlahore.com telecomnewspk.com telecompk.net wccftech.com Reach : Reach Page Views : Page Views Regular Visitors : Regular Visitors Time on Site : Time on Site Blog Search : Blog Search Alexa Traffic Rank : Alexa Traffic Rank Pakistan Traffic Rank : Pakistan Traffic Rank Sources : Sources http://en.wikipedia.org/wiki/Telecommunications_in_Pakistan http://www.internetworldstats.com/stats3.htm http://www.alexa.com http://teabreak.pk/ http://blogawards.pk/page www.networkedblogs.com/ http://www.networkedblogs.com/ Netmag magazine Thank you : Thank you You do not have the permission to view this presentation. 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