customer satisfaction survey - GMMR

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Apart from customer satisfaction survey, we have also conducted supplier satisfaction surveys, employee satisfaction surveys, Demand Estimation studies, Impact Assessment studies.

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GENESIS MANAGEMENT & MARKET RESEARCH Pvt. Ltd. Pune :

www.gmmr.in GENESIS MANAGEMENT & MARKET RESEARCH Pvt. Ltd. Pune GENESIS Confidential January 6, 2017

Genesis 23 Years in Market Research :

Genesis 23 Years in Market Research GENESIS made a modest beginning in the year 1993. Starting with B2B research ,over the years GENESIS added a range of services to its fold. GENESIS having established a strong foothold in the domestic market has recently expanded its operations in the international market . GENESIS has successfully not only grown and maintained its client base, but has always been the preferred agency to domestic and international clients from a spectrum of industries.

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GMMR is the brainchild of Mr. Anil Dhaneshwar, Post graduate in management. A sound Market Research Professional and an entrepreneur par excellence he has more than 20 Years experience across a spectrum of research verticals within and outside India . To his merit a numerous research and consulting assignments have been completed over these two decades with special mention of projects in Industrial research , B2B , automobiles, Banking , Insurance , Sentiment tracking , FMCG, and impact studies. Genesis Mr. Anil Dhaneshwar Founder Managing Director

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Post graduate in management having more than 30 Years experience in research across various fields , and over a decade in the Indian Modern retail industry. He has serviced giants in Indian and international retail , FMCG, B2B companies for years. He brings in key strategic inputs to his clients business plans. Mr. Shrikant Kulkarni Former BU Head with The Nielsen Company B.E and Post graduate in management from Symbiosis Institute of Management. He has about 15 years of experience in Primary and Secondary Research and Project Management with a good knowledge about the market pertaining to automotive, chemical industry Mr. Abbas Naqvi Senior Manager

Range of Services Quantitative & Qualitative research, B2B Research:

Range of Services Quantitative & Qualitative research, B2B Research Market Research Market Facilitation Services Social Research CSR Secondary Research CATI

Genesis Core Team & Network :

Genesis Core Team & Network Mr Anil Dhaneshwar Founder & Managing Director Above 20 years of rich experience in market research Research Team : Name # Years Experience And Key Competence Mr. Shrikant Kulkarni Above 30 years rich experience in Retail industry & management Mr. Abbas Naqui 15Years of Primary and Secondary Research, Analytics Mr. Hrushikesh Lavate 12Years B2B, FMCG, Consumer Research Mr. Mukund Deshpande 12 Years Analytics FMCG, Sentiment Research Infrastructure Nationwide Field network CATI Key Geographies

F2F Interviews Well trained field force with an extensive reach:

F2F Interviews Well trained field force with an extensive reach Respondents : Individuals /Consumer interviews Corporates SMEs Trade Agriculture Services : Banking , Insurance, Finance , Education Coverage Cover majority of the towns : all million plus population towns lower pop strata locations #Interviews/year ~ 20000 Closed ended, Semi structured , Discussion led interviews More info: gmmr.in/export-consultant

CATI Tracking studies: The Cost Effective way to interview target respondents :

CATI Tracking studies: The Cost Effective way to interview target respondents Active Capacity Available : 25 Workstations Languages for interviewing : Eight Number of interviews done /year :20000 respondents approx. Customer /Individual interviews : 15000 respondents approx. Corporates : 5000 respondents approx SMEs : 5000 respondents approx. Average length of Interview: Individual interviews : 15 minutes upto 25 questions Corporates : 20 minutes upto 40 questions SMEs : 15 minutes upto 30 questions Experienced interviewers Blanket Recording of All the Calls Clients are doing tracks with us for FIVE years

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CATI Process Flow ** Software Testing and Approval by Client Pre-coded lists are fed to the software Open-ended responses are also coded and fed and wherever required can be provided as a drop-down menu Blanket recording of interviews are accessible to client Back-ups are being taken automatically on the server. Historical data is available whenever needed

Analysis GENESIS endeavor to make a research - actionable :

Analysis GENESIS endeavor to make a research - actionable The primary data collected – f2f and /or CATI-goes through a rigorous process of back checks, cleaning, consistency and validation . We are experienced and adequately equipped to handle large data / data bases . We have teams with hands on experience on SPSS , Quantum, ACCESS With our experience of over two decades ,coupled with sound in house analytical capabilities we put in every endeavor to make a research meaningful and actionable for our clients

Clients Rely on us:

Clients Rely on us Client Research Need Sample / Coverage # Years with Genesis Nature Coromandel Fertilizers Value Proposition 6200 4 Annual Track Deutsche Bank Sentiment Study : Consumer 1000 6 Monthly Track CATI Sentiment Study : Corporates 400 6 Monthly Track CATI Triplan B2B 120 4 CATI BHEL C’Sat 165 3 Annual Track K R BAKES Market Assessment to Market Facilitation Varies 2 Ongoing in Domestic and International Markets KOEL Supplier Satisfaction 150 4 Biannual SR Group Concept Test for New Business 400 3 Completed Seed Infotech Mystery Audit 100 4 Completed

Clients Rely on us:

Clients Rely on us Client Research Need Sample / Coverage # Years with Genesis Nature Big Bazaar Satisfaction Survey 206 1 Adhoc SPAR Hypermarket Satisfaction Survey 305 1 Adhoc TRRAIN Satisfaction Survey 1503 1 Adhoc Mahindra Partners Market Potential for Warehouses 200 1 Adhoc

Clients - Repeat and Regular clients is our strength:

Clients - Repeat and Regular clients is our strength Client Research Need Sample / Coverage # Years with Genesis RBI Industrial Outlook Survey 1,000 Companies Quarterly 7 Inflation Survey 3,000 Consumers quarterly 2 Tata Motors Satisfaction Survey 500 Car Owners 1 National Innovation Foundation Demand Survey on Technology Innovation 600 1 RCF Satisfaction Survey 1,200 farmers 1 SBI Satisfaction Survey 5,000 customers 4 LIC Image Perception 2,000 customers 2 Bank of India Satisfaction & Product Response Minimum 6 000 to 18000 5 Cummins Demand Estimation & C’Sat 1500 2 Retail Association of India Members Satisfaction Survey 800+ Members 1

Clients Regular International clients add to our strength We are on the panel of UNICEF:

Clients Regular International clients add to our strength We are on the panel of UNICEF Client Research Need Sample / Coverage # Years with Genesis MNI Sentiment tracking 1000 Consumer interviews /month 400 B2B interviews / month 5 Fuzi Kaizai, Japan Demand Studies 500 companies 7 EC 21 , Seoul, S.Korea Economic & Industry Landscape 100 2 Tufts University, USA Demand Survey 600 2 Ziad Abbasi, & Co. Amman Jordan Country & Product Updates 50 3 Hussey Seating Systems, USA Demand Study 150 2 EJIW, USA Demand Study 300 2

USING CATI CATI: COMPUTER AIDED TELEPHOINC INTERVIEWS A COST EFFECTIVE AND RELIABLE METHODOLOGY FOR PERIODIC TRACKERS/ INTERVIEWS/ DATA COLLECTION:

USING CATI CATI: COMPUTER AIDED TELEPHOINC INTERVIEWS A COST EFFECTIVE AND RELIABLE METHODOLOGY FOR PERIODIC TRACKERS/ INTERVIEWS/ DATA COLLECTION A thought from Genesis being accepted by Indian corporates Confidential GENESIS

7,JAY APARTMENTS, 64/3,INCOME TAX LANE REGE PATH, PRABHAT ROAD, PUNE 411004, INDIA +91 20 2544 7724 / 2532 8007 More info: http://gmmr.in/customer-satisfaction-survey-company.htm :

7,JAY APARTMENTS, 64/3,INCOME TAX LANE REGE PATH, PRABHAT ROAD, PUNE 411004, INDIA +91 20 2544 7724 / 2532 8007 More info: http://gmmr.in/customer-satisfaction-survey-company.htm THANK YOU! GENESIS MANAGEMENT & MARKET RESEARCH PVT.LTD. anil@gmmr.in +91 98 903 03389 GENESIS Confidential

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