slide 1: On July 9
th
last year Google made page speed a major ranking factor for mobile searches as
part of their "Speed Update".
While page loading speeds have always had an impact on search engine rankings for
desktop searches the growing use of mobile devices to use Google and browse the web
pushed Google to increase their relevance on desktop and introduce them as a ranking
factor for mobile searches.
Embed Tweet
Fast and optimized mobile pages have always been a recommendation made by Google
however they are now a requirement for webmasters who want to show up higher on
search engine results pages. The faster your pages load the bigger your chances of ranking
highly.
Which Sites Are Affected By this Update
Not all mobile sites need to worry about this Googles "Speed Update" was brought about
to compel the owners and webmasters of some of the slowest mobile sites to pick up their
slack and sort it out. This means that if your websites pages already load fast and in under
three-to-five seconds performing further optimizations to increase your speeds by a
fraction of a second isnt going to help you rank higher.
This focus from Google on mobile sites page loading speeds comes a lot later than
expected too. It is not as if mobile usage is an emerging trend.
There is no doubt that users like websites that are fast to load. After all quick loading
speeds mean a better user experience and a better user experience means you have a
higher chance of making conversions. If your visitors have to wait long for a page to load
they will simply click away and look elsewhere.
Optimizing Pages for Better Loading Times
We recommend that you consult a web design agency to handle this for you.
If you have pages that arent loading quite as fast as you want them to —anything above five
seconds is going to cause a problem but ideally you want pages to load within three
seconds —and you want to have a go yourself there are plenty of things you can.
1. Optimize your images
If you have a website that has a lot of visual elements these can cause page speeds to slow
down if they are not optimized. The general rule of thumb is that all images on a page
should be below 100kbs kilobytes in size because the larger an images file size is the
longer it will take to load.
Have a dig through your sites images directory and look at the file sizes. If you have lots of
high-quality images and graphics these could be anything from a few hundred kilobytes in
size to several megabytes. If you find anything above the 100kb mark optimize them.
There are several ways you can do this —
Commented 1: https://twitter.com/googlewmc/status/
1016276644321996800ref_srctwsrc5Etfw7Ctwc
amp5Etweetembed7Ctwterm5E10162766443219
96800ref_urlhttps3A2F2Fwww.searchenginejo
urnal.com2Fgoogle-speed-update-is-rolling-out-now-
for-all-users2F2602932F
slide 2: ● Install Apache PageSpeed as per Googles advice
● Use third-party apps such as Tinyjpg or ShortPixel or
● Use a built-in library such as ImageMagick.
Lots of websites have image optimization problems and it is these that can cause the most
harm to page load speeds.
2. Cache your pages
Caching your sites pages means that their loading requests are saved on your server and
this drastically reduces loading times. By caching your pages you effectively eliminate the
need for them and all their elements to be loaded afresh each time somebody visits them.
If you are using WordPress or a similar CMS there are plenty of third-party plugins you can
use to do this for you. SuperCache is a very popular choice.
3. Reduce your sites code
We arent saying you should go and start removing bits and pieces from your sites source
code. Rather we are saying that you go through these files and remove things such as
empty elements white space and unnecessary comments. Doing this will decrease your
pages size thus speeding up its load time as there are fewer lines of code for Googles
crawlers and visitors browsers to comb through.
There are tools you can use online that will do this for you if you arent comfortable doing it
yourself. For WordPress users Autoptimize is a great option whereas others such as Will
Peavy minifier also get the job done. This is also something an SEO company can help you
with.
4. Reduce the number of redirects on your pages
Sometimes it is necessary to redirect pages on your site to another one. Sometimes
however they are not so necessary. Each time a redirect is initiated it triggers an extra
HTTP request and adds an additional delay to the final pages load time.
An example of this might be redirecting a mobile user to your mobile site even still you
should ideally have a mobile-optimized version of your site instead of redirecting to a
purpose-built mobile site on your domain —
1. Your visitor visits yoursite.com
2. They are then redirected to m.yoursite.com
3. Finally they are redirected to the page m.yoursite.com/services
These two additional and unnecessary redirects mean that your page will load slower.
Go through all your sites redirects and only keep the ones that are necessary from a
technical point of view.
5. Use browser caching
It is not just through your server where pages can be cached they can be cached in your
visitors browsers. Caching works by saving information images CSS etc. temporarily so
slide 3: that when a visitor comes back to your website their browser doesnt have to reload the
entire page from scratch.
Google has lots of information on the subject of browser caching.
Slow Pages Cant Be Ignored
Until recently it was the case that mobile sites page speeds werent accounted for much at
all by Googles algorithms when ranking a site. Last summer that all changed.
Today if your mobile sites pages arent loading quickly then you are not going to be ranking
very highly on search engine results pages. We recommend outsourcing your on-page
optimization to the best web designers for the best results.