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Premium member Presentation Transcript Internet Marketing For Small Business Entrepreneurs : Internet Marketing For Small Business Entrepreneurs Rodney Akomas Local Business Web Marketing http://www.localbizwebmarketing.info http://www.localbizwebmarketing.info/blog Tel: +44(0)1512036418 Cell: +44(0)7796580672 Email: info@localbizwebmarketing.info Internet Marketing For Small Business Entrepreneurs : What You Will Get From Attending 1. Know EXACTLY what Internet Marketing is 2. Know why it’s VITAL to your success. 3. Leave with an Action Plan 4. Have FUN! Internet Marketing For Small Business Entrepreneurs What We Are Going To Cover : Introduction What Is Internet Marketing Anatomy Of A Web Site How To Build A Website Outsource Your Web Site Design Email Marketing and List Building Driving Traffic SEO, SEM and PPC Local Directories Blogging Online Classifieds Video Outsourcing Traffic What We Are Going To Cover Why You Need To Be Online : 75% of Americans use search engines on a regular basis 56% of Americans use Search Engines every day 40% of all search engine searches are for local businesses and services Why You Need To Be Online (WebVisible/Nielsen Study 2008) Introduction : Internet Marketing Defined Really Focus On The Marketing Part As drivers, we don’t need to know how to change our oil? We still get it done. Don’t Feel You Have To Know How To Build A Computer To Market On The Internet Introduction What Is Internet Marketing : Branding – Traditional Marketing McDonalds, Apple, Bank Of America. No Direct response. Meant to make you a familiar face. This is not what we are after. Direct Marketing Infomercials, Calls To Action, Trackable, Direct Response. Meant to generate an action by potential customers. This is our goal. Transactions. What Is Internet Marketing What You Do – Not Who You Are : What do you want to be known for What is your expertise Think In Terms Of Elevator Speech Not I’m a _________ I help _________ by ___________ What You Do – Not Who You Are Do You Know The Answers? : Who Are Your Competitors How Do People Look For You Where Are Your Customers From what Product Or Service Do You Make The Most Money Do You Know The Answers? How Do Customers Search : What would you type in the search engines to find your product or service? Probably not “city real estate” Probably “city rental homes” or “sell my house fast city name” or “city first time home buyer assistance”. You want quality visitors not necessarily quantity. How Do Customers Search Slide 10: Survey question: What information do you expect to find when searching for local businesses online? Easy Internet Marketing Algebra : Traffic + Conversion =Customers Miss One Of The Variables You Get Squat Easy Internet Marketing Algebra Reverse Marketing : Reverse Marketing Let Them Find You : Let Them Find You Your Domain Name : GoDaddy.com Register.com Namecheap.com Networksolutions.com Get a .COM! Keep It www.ShortSweetAndSimple.com Your Domain Name Traditional Brochure Web Site : Traditional Brochure Web Site Main Purpose : Trick question There is no main purpose There is a SOLE purpose To generate a customer Main Purpose Landing Page : Landing Page Hybrid Landing Page : Hybrid Landing Page Template Based Site : Template Based Site Template Based Sites : Template Based Sites Template Based Sites : Generic Templates Ibuilt.net GoDaddy Website Tonight Generally $5 - $20 per month Easy to use (sometimes) Template Based Sites Free Site Creators : Free Site Creators Free Site Creators : Weebly.com Wetpaint.com Free Site Creators Out Source : Elance.com Scriptlance.com RentACoder.com 99Designs.com – Graphic design Odesk – Virtual Assistants Out Source Title Tags : Title Tags Key Phrase Rich Content : H1 and H2 Tags Bold and Links Avoid Click Here Text Important key phrases sprinkled in content Do not stuff keywords Take advantage of footer text Key Phrase Rich Content Email Marketing : Aweber.com IContact.com ConstantContact.com Benefits are SPAM compliance, better deliverability, easy to segment your lists. Email Marketing Email Marketing : Email Marketing Opt In Box Day 2 : Driving Traffic SEO, SEM and PPC Local Directories Blogging Online Classifieds Outsourcing Traffic Day 2 But I Have A Website : Having a website alone accomplishes nothing Like a Cell Phone without service But I Have A Website Having a website alone accomplishes nothing Like a Cell Phonewithout service Traffic Overview : Traffic + Conversion =Customers Traffic Overview SEO : Search Engine Optimization is the process of improving the volume or quality of traffic to a web site from search engines via "natural” or "organic" search results. Generally done in the coding of the website. One of the slowest and tedious ways to get ranked well in the search engines Always a guessing game. Search Engines Won’t tell anyone how they rank sites. SEO is sometimes contrary to good marketing principles. SEO SEM : Search Engine Marketing promotes websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion. Can achieve front page visibility very fast. Can drive targeted traffic very quickly. Can be very expensive if done wrong (or right sometimes) SEM Pay Per Click : Pay Per Click advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Google Adwords and Yahoo Search Marketing are Pay Per Click “Lead Valves” : Using the power of authority sites to drive traffic to your local business Off page optimization for your keywords at little to no cost Requires some maintenance but worth the results Be findable in multiple places when local consumers look for your product or service “Lead Valves” “Lead Valves” : Using the power of authority sites to drive traffic to your local business Off page optimization for your keywords at little to no cost Requires some maintenance but worth the results Be findable in multiple places when local consumers look for your product or service “Lead Valves” Search Results : Search Results Google Maps : Google Maps Online Directories : Online Directories What You Do Not Who You Are Online Classifieds : Online Classifieds Ad Titles Are Key What You Do – Not Who You Are “Social Media” : Remember, social media sites like Facebook, MySpace and Twitter are designed for SOCIAL interaction. You don’t want to be the guy at the part trying to sell insurance. Let people know what you do but don’t make it the focus of your presence. You will quickly lose followers if you are all business. “Social Media” “Blogging For Business” : Basic blogs can be setup for free with Blogger or Wordpress. Blogs are easy to setup and very search engine friendly. Can be a mix of social and business. Great way to share expertise and build credibility. “Blogging For Business” Blogger.com Wordpress.com Video Marketing : Video Marketing Animoto.com Tubemogul.com metacafe.com youtube.com Dailymotion.com It Works : It Works Track Results : Web site hosting accounts have traffic stats You cannot rely on Website statistics exclusively If you are marketing on the internet properly a lot of consumers may never make it to your website before contacting you Just like with Yellow Pages, Billboards, Mail, TV, Radio… You must ask your customers how they found fort the most accurate results Track Results Out Source Tasks : Virtual Assistant Odesk.com Elance.com Scriptlance.com Craigslist posting Blog Entries Link Campaigns Out Source Tasks Turn Key Solution : Rodney Akomas Local Business Web Marketing http://www.localbizwebmarketing.info http://www.localbizwebmarketing.info/blog Tel: +44(0)1512036418 Cell: +44(0)7796580672 Email: info@localbizwebmarketing.info Turn Key Solution You do not have the permission to view this presentation. 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Local Business Web Marketing Video global1967 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 34 Category: Business & Fin.. License: All Rights Reserved Like it (0) Dislike it (0) Added: May 31, 2010 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Internet Marketing For Small Business Entrepreneurs : Internet Marketing For Small Business Entrepreneurs Rodney Akomas Local Business Web Marketing http://www.localbizwebmarketing.info http://www.localbizwebmarketing.info/blog Tel: +44(0)1512036418 Cell: +44(0)7796580672 Email: info@localbizwebmarketing.info Internet Marketing For Small Business Entrepreneurs : What You Will Get From Attending 1. Know EXACTLY what Internet Marketing is 2. Know why it’s VITAL to your success. 3. Leave with an Action Plan 4. Have FUN! Internet Marketing For Small Business Entrepreneurs What We Are Going To Cover : Introduction What Is Internet Marketing Anatomy Of A Web Site How To Build A Website Outsource Your Web Site Design Email Marketing and List Building Driving Traffic SEO, SEM and PPC Local Directories Blogging Online Classifieds Video Outsourcing Traffic What We Are Going To Cover Why You Need To Be Online : 75% of Americans use search engines on a regular basis 56% of Americans use Search Engines every day 40% of all search engine searches are for local businesses and services Why You Need To Be Online (WebVisible/Nielsen Study 2008) Introduction : Internet Marketing Defined Really Focus On The Marketing Part As drivers, we don’t need to know how to change our oil? We still get it done. Don’t Feel You Have To Know How To Build A Computer To Market On The Internet Introduction What Is Internet Marketing : Branding – Traditional Marketing McDonalds, Apple, Bank Of America. No Direct response. Meant to make you a familiar face. This is not what we are after. Direct Marketing Infomercials, Calls To Action, Trackable, Direct Response. Meant to generate an action by potential customers. This is our goal. Transactions. What Is Internet Marketing What You Do – Not Who You Are : What do you want to be known for What is your expertise Think In Terms Of Elevator Speech Not I’m a _________ I help _________ by ___________ What You Do – Not Who You Are Do You Know The Answers? : Who Are Your Competitors How Do People Look For You Where Are Your Customers From what Product Or Service Do You Make The Most Money Do You Know The Answers? How Do Customers Search : What would you type in the search engines to find your product or service? Probably not “city real estate” Probably “city rental homes” or “sell my house fast city name” or “city first time home buyer assistance”. You want quality visitors not necessarily quantity. How Do Customers Search Slide 10: Survey question: What information do you expect to find when searching for local businesses online? Easy Internet Marketing Algebra : Traffic + Conversion =Customers Miss One Of The Variables You Get Squat Easy Internet Marketing Algebra Reverse Marketing : Reverse Marketing Let Them Find You : Let Them Find You Your Domain Name : GoDaddy.com Register.com Namecheap.com Networksolutions.com Get a .COM! Keep It www.ShortSweetAndSimple.com Your Domain Name Traditional Brochure Web Site : Traditional Brochure Web Site Main Purpose : Trick question There is no main purpose There is a SOLE purpose To generate a customer Main Purpose Landing Page : Landing Page Hybrid Landing Page : Hybrid Landing Page Template Based Site : Template Based Site Template Based Sites : Template Based Sites Template Based Sites : Generic Templates Ibuilt.net GoDaddy Website Tonight Generally $5 - $20 per month Easy to use (sometimes) Template Based Sites Free Site Creators : Free Site Creators Free Site Creators : Weebly.com Wetpaint.com Free Site Creators Out Source : Elance.com Scriptlance.com RentACoder.com 99Designs.com – Graphic design Odesk – Virtual Assistants Out Source Title Tags : Title Tags Key Phrase Rich Content : H1 and H2 Tags Bold and Links Avoid Click Here Text Important key phrases sprinkled in content Do not stuff keywords Take advantage of footer text Key Phrase Rich Content Email Marketing : Aweber.com IContact.com ConstantContact.com Benefits are SPAM compliance, better deliverability, easy to segment your lists. Email Marketing Email Marketing : Email Marketing Opt In Box Day 2 : Driving Traffic SEO, SEM and PPC Local Directories Blogging Online Classifieds Outsourcing Traffic Day 2 But I Have A Website : Having a website alone accomplishes nothing Like a Cell Phone without service But I Have A Website Having a website alone accomplishes nothing Like a Cell Phonewithout service Traffic Overview : Traffic + Conversion =Customers Traffic Overview SEO : Search Engine Optimization is the process of improving the volume or quality of traffic to a web site from search engines via "natural” or "organic" search results. Generally done in the coding of the website. One of the slowest and tedious ways to get ranked well in the search engines Always a guessing game. Search Engines Won’t tell anyone how they rank sites. SEO is sometimes contrary to good marketing principles. SEO SEM : Search Engine Marketing promotes websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion. Can achieve front page visibility very fast. Can drive targeted traffic very quickly. Can be very expensive if done wrong (or right sometimes) SEM Pay Per Click : Pay Per Click advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Google Adwords and Yahoo Search Marketing are Pay Per Click “Lead Valves” : Using the power of authority sites to drive traffic to your local business Off page optimization for your keywords at little to no cost Requires some maintenance but worth the results Be findable in multiple places when local consumers look for your product or service “Lead Valves” “Lead Valves” : Using the power of authority sites to drive traffic to your local business Off page optimization for your keywords at little to no cost Requires some maintenance but worth the results Be findable in multiple places when local consumers look for your product or service “Lead Valves” Search Results : Search Results Google Maps : Google Maps Online Directories : Online Directories What You Do Not Who You Are Online Classifieds : Online Classifieds Ad Titles Are Key What You Do – Not Who You Are “Social Media” : Remember, social media sites like Facebook, MySpace and Twitter are designed for SOCIAL interaction. You don’t want to be the guy at the part trying to sell insurance. Let people know what you do but don’t make it the focus of your presence. You will quickly lose followers if you are all business. “Social Media” “Blogging For Business” : Basic blogs can be setup for free with Blogger or Wordpress. Blogs are easy to setup and very search engine friendly. Can be a mix of social and business. Great way to share expertise and build credibility. “Blogging For Business” Blogger.com Wordpress.com Video Marketing : Video Marketing Animoto.com Tubemogul.com metacafe.com youtube.com Dailymotion.com It Works : It Works Track Results : Web site hosting accounts have traffic stats You cannot rely on Website statistics exclusively If you are marketing on the internet properly a lot of consumers may never make it to your website before contacting you Just like with Yellow Pages, Billboards, Mail, TV, Radio… You must ask your customers how they found fort the most accurate results Track Results Out Source Tasks : Virtual Assistant Odesk.com Elance.com Scriptlance.com Craigslist posting Blog Entries Link Campaigns Out Source Tasks Turn Key Solution : Rodney Akomas Local Business Web Marketing http://www.localbizwebmarketing.info http://www.localbizwebmarketing.info/blog Tel: +44(0)1512036418 Cell: +44(0)7796580672 Email: info@localbizwebmarketing.info Turn Key Solution