Local Business Web marketing

Mastering New Marketing : 

Low Cost Methods to Increase Profits Local Business Web Marketing Mastering New Marketing

Rodney Akomas : 

http://www.localbizwebmarketing.info/blog Local Business Web marketing Rodney Akomas Business Owner Local Business Web Marketing http://www.localbizwebmarketing.info/blog http://www.localbizwebmarketing.info Inbound Marketing Certified Professional Independent Marketing consultant 56 Sheil Road, Liverpool, Merseyside, United Kingdom Tel: +44(0)1512036418; Mob: +44(0)7796580672 Email: info@localbizwebmarketing.info

“Old” Marketing : 

http://www.localbizwebmarketing.info/blog Local Business Web Marketing “Old” Marketing HighCost The Yellow Pages and Newspapers act as if they still have the readership and monopoly of the past PoorResults Readership and use of “old” media continues to rapidly decline NoTracking It is very difficult to measure the results of traditional advertising or change based on these results

Online Marketing : 

http://www.localbizwebmarketing.info/blog Local Business Web Marketing Online Marketing LowCost Online advertising is inexpensive to start and is inexpensive to change or tweak as the need arises Effective Use of the Internet continues to grow as we become more connected throughout our lives EasyTracking It is simple to measure the results of online advertising and to make changes based on these results

How to Get Started : 

http://www.localbizwebmarketing.info/blog Local Business Web Marketing How to Get Started Measure the performance of every part of your online efforts. Tweak based on these results. Increase your company’s presence on the web. Make it easier for your customers to find you. Which actions would you like your visitors to take? Make sure all online marketing efforts lead to an action. CustomerAction Widen Net Measure &Tweak

Call to Action : 

http;//www.localbizwebmarketing.info/blog Local Business Web Marketing Call to Action Attract customers Capture leads Pre-sell product or service Sell product or service Build customer relationships Provide support

Email Marketing : 

http://www.localbizwebmarketing.info/blog Local Business Web Marketing Email Marketing Lead capture Repeated sales contact “Rewards program” or other relationship-building method Customer support

Company Blog : 

http://www.localbizwebmarketing.info/blog Local Business Web Marketing Company Blog

PPC (Pay-per-Click) Ads : 

http://www.localbizwebmarketing.info/blog Local Business Web Marketing PPC (Pay-per-Click) Ads “Buying” visitors Often pennies per click Test conversion Targeted on keywords and to a specific geographic area Google Adwords

Online Press Releases : 

http://www.localbizwebmarketing.info/blog Local Business Web Marketing Online Press Releases Distributed online Can be picked up by traditional media Increase perceived expertise Increase exposure

YouTube : 

http;//www.localbizwebmarketing.info/blog Local Business Web Marketing YouTube “Reality-style” videos Personal contact Pull in traffic Product support

Social Media : 

http://www.localbizwebmarketing.info/blog Local Business Web Marketing Social Media Facebook, MySpace, Twitter HubPages, Squidoo, Google Pages Social Bookmarking

Article Directories : 

http://www.localbizwebmarketing.info/blog Local Business Web Marketing Article Directories Widen online exposure Articles targeting potential customers’ “pain” Articles may be re-published online Establish authority and expertise

Online Classifieds : 

http://www.localbizwebmarketing.info/blog Local Business Web Marketing Online Classifieds Craigslist and Kijii Free advertising Local scope Heavily used

Meetup Group : 

http://www.localbizwebmarketing.info Local Business Web Marketing Meetup Group People with strongest interest Build relationships Establish expertise

eBay : 

http://www.localbizwebmarketing.info/blog Local Business Web Marketing eBay Huge traffic – all buyers Sales channel Widen exposure on Internet

Google Analytics : 

http://www.localbizwebmarketing.info/blog Local Business Web Marketing Google Analytics Measure traffic Measure click-through Measure conversion

Outsourcing : 

http://www.localbizwebmarketing.info/blog Local Business Web Marketing Outsourcing Learning curve / expertise Repetitive tasks You spend time running your business

Your Web Developer : 

http;//www.localbizwebmarketing.info/blog Local Business Web Marketing Your Web Developer Good at his job His job is building websites Not a marketer

“What We Do” : 

www.yourwebsite.com Your Company Name Done For You Search Engines Directories SEO & Social Media (On page, off page, link building, keyword analysis); Content(blogs, videos, white papers, ebooks);  Social Media(twitter, linkedin, facebook, forums, blogs); and  Online Coupons Submitting your site to the top online directories. Making sure your site gets listed on the front pages. It can be overwhelming and time consuming for the local business owner. You are expert at what you do – running your business. I am expert at what I do – Local Business internet marketing “What We Do”

Slide 21: 

Thank You ! http://www.localbizwebmarketing.info Call Now For A Free Consultation No Obligation: +44(0)1512036418 Or Email: info@localbizwebmarketing.info