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“Disneyfication”:

“ Disneyfication ” An Introduction

Definition:

Definition Disneyfication The transformation of the real, historical world into a sanitised, American, child-like, predictable but profitable 'hyper-real' replica. Used in a negative way.

Example:

Example Disneyfication of war in Hollywood Pearl Harbor (2001) Touchstone Pictures A member of the Walt Disney Motion Pictures Group Starred famous Hollywood actors

Compare:

Compare Tora ! Tora ! Tora ! (1970) 20 th Century Fox Deliberately casted actors that are not box-office stars. Included many Japanese amateur actors. Had a balanced storytelling. The Japanese parts were directed by Japanese directors Masuda Toshio ( 舛田 利雄 ) Fukasaku Kinji ( 深作 欣二 ) Did not make money & was criticized as boring.

Classic Disney:

Classic Disney The Skeleton Dance (1929) Imaginative, open, no fixed points, no narratives 1932 Structured A definite “Disney style” http://www.youtube.com/watch?v=e4ia5TBmY78

Narrative Style:

Narrative Style Style Light entertainment Catchy Music Slapstick humour Story Hollywood happy endings

Narrative Style:

Narrative Style Characters Anthropomorphized, neotenized animal characters Formulaic characters Heroine Love Interest Sidekick Mentor Villain Henchman Stereotypical representations of gender and identity

Narrative Style:

Narrative Style Themes/Values Mainstream American Innocence Work ethic Optimism Good over Evil Romance = Happiness

INTRODUCTION:

INTRODUCTION Animated Films Consumed by children in their formative years Shapes how they see and understand the world First exposure No comparison Unquestioned

IDEALS:

IDEALS American Ideology Individualism and Independence No parents Different Freedom Commercialism CHARACTER MOTHER FATHER Snow White ? ? Cinderella ? ? Sleeping Beauty Queen. Never met. King. Never met. Peter Pan ? ? Ariel ? King Triton Aladdin ? ? Jasmine ? Sultan Belle ? Maurice Pocahontas ? Chief Alice ? ?

RACE:

RACE “Because it’s Disney millions of children forever are going to see this in their most formative years , and it’s going to affect how they see my people and our culture for the rest of their lives.” - Rusell Means, Native American activist

RACE:

RACE Lack of representation Mostly White American or European American The first non-White princess? Pocahontas (1995) It took Disney 86 years to have its first Black princess! Example: Tarzan (1999) Adapted from Edgar Rice Burroughs’ book series (1912-1965)

RACE:

RACE Stereotypical representation Africans Dark characters=evil Monkeys, apes, orangutans Poor & uneducated Fantasia (1940) Banned after 1969

RACE:

RACE Stereotypical Representation Asians slanted eyes buck teeth heavy accents Sinister Example: Chip ‘n Dale Rescue Rangers (1980s) Lady and the Tramp (1955)

GENDER:

GENDER Females Physical Beauty American standard Small waist Long legs Big eyes, with long lashes Long, flowing hair. Seductive poses and voices

Homework:

Homework In pairs, critique the same movie you chose for your first assignment. How has it been “Disneyfied”? Most Disney movies are based on a real event or adapted from a literary book, what are the differences?

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