Slide 3:
What is a market?
A market is the set of actual and
potential buyers of a product. These
buyers share a particular need or want
that can be satisfied through exchange.
Originally the term market stood for the
place where buyers and sellers
gathered to exchange their goods, such
as a village square.
Slide 4:
What is marketing?
A social and managerial process by which
individuals and groups obtain what they need and want through creating and exchanging products and value with
others.