types of advertising

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Types Of Advertising Marketing Consultant

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Advertising defined as one-way paid communication through a medium in which the sponsor is identified and the message is controlled by the sponsor. There are many forms of media that can be utilized to get an advertisers message to its intended audience such as newspapers, television, radio, Internet and billboards are effective tools in this effort.

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So when businesses need to promote something they make sure that it contains good content, design and of course honest advertising. Because customers make sure that they get their dollar’s worth for whatever product they buy.

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Here are some types of advertising: Advocacy Advertising -This type of advertising is done mainly for economic, political, or social issues. Advocate Advertising can be in the form of advertisement, message, or public communication. The aim of advertising through this medium is planned campaign to convince public and form their opinion on a specific issue.

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Comparative Advertising -Comparative advertising works on comparison. One brand is directly or indirectly compared with another or even more conflicting brands. Major industries like airlines and automobile manufacturers these days use this technique.

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Cooperative Advertising -Sharing is the key component here. Two parties share their advertising costs in this type of advertising.

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Direct-Mail Advertising -Emails, catalogues, flyers, letters, and postcards are just a few of the direct-mail advertising options available. A lot of personal details are required to be known for this type of advertising.

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Outdoor Advertising -Billboards, wraps on the side of buildings, etc. fall in the category of outdoor advertising. Outdoor advertising is extremely effective if implemented on busy located areas where a lot of travelers come and can buy the product from nearby.

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Product Advertising -In this type of advertising, no selling of a specific product is done. Point-of-Purchase Advertising -Incentives play a major role in this type. Promotional items like package and its presentation is done in a manner to attract customers so that they purchase the product.

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There are a lot of ways out there that offer advertising idea possibilities, but one thing that must be adhered to is that you must do something. When you create advertising for small businesses, consider both the life cycle of your product or service along with customer buying habits.

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Plan to have your advertising message repeated often enough where it will be available to them when they are ready to explore and make a buying decision. Marketing Consultant