niche marketing

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Niche Marketing Marketing Consultant

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Niche marketing is about finding small opportunities on the web, small areas in which people might be interested and for which they might be searching. A "niche" market is a group of people with a common interest, hobby, desire, or need.

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In order for a niche to be worthy of selecting it must have members with defined needs and wants that can be met by products or services that those members are willing to purchase.

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If you are expanding an existing off-line business by setting up a webpage you may find your most valuable contacts right in your store. Make some brochures or cards that announce your online presence, or ask customers if they'd like to sign up for your online newsletter.

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Now you can contact your customers about new products, industry news or specials with no postage costs or time consuming envelope stuffing. Invite your subscribers to recommend the site to friends who are interested in the topic.

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Even better, have a place on your website to 'tell a friend'. Your visitor will enter their own email address and name as the sender of the message to avoid spam complaints. Warning - do not start emailing the invitee unless they sign up personally for your newsletter.

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Niche sites will really benefit from a newsletter. Create a small free gift, such as a special report or how-to manual that they will receive with their subscription.

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By providing valuable information related to your topic you will gain the trust of subscribers. By contacting them at least several times a year - up to once a week if possible - they will always be reminded of your website when looking for information or products in your niche.

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Create a website that has informative content. Incorporate the keywords (words or phrases visitors type into their search engines) into the content to improve your place in the search engines.

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Write articles that will set you up as an 'industry expert'. If you don't feel capable of writing them yourself you can hire a ghostwriter. End the article with your name, a comment about your business and a link to your website. Submit your article to relevant websites or ask if website owners would like to use your contribution. Be sure they agree to keep your name and website link intact.

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You may find discussion groups that cater to your market. Involve yourself in their conversations and attach a signature with your website address if the policies permit. Do not advertise on these groups, however you may be able to offer your free item when the situation allows.

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Try to determine where your market is. Are they parents? Retirees? Home owners? Pet lovers? If you are selling art supplies you may find hobby sites will cater to your audience.

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Internet Marketing is so competitive and saturated with thousands, even hundreds of thousands, all trying to sell information products about how to sell information products and be profitable online.

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Just keep promoting your product or service and don't waste time and money marketing to people who have no interest in product or service. Only focus on groups of people already interested in your product or service. Marketing Consultant

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