direction in management

Category: Education

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Directing and leading:

Directing and leading


introduction Direction represents one of the essential functions of management It deals with human relations It is a managerial function of guiding motivating leading supervising the subordinates to accomplish desired objectives. Without proper direction employees may go inactive and dull


definition It is the fourth phase of management process It is the action phase of management requiring the leadership and management skills necessary to accomplish the goals of the organization Directing consist of process and techniques utilized in issuing instruction and make certain that operations are carried out as originally planned

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Directing includes Communication : the manager speaks employees listen and react Goal setting : establish short term and long term goals Decision making Proving feedback Rewards or recognition


Importance It help to initiate plan and implementation in all organization It integrates employees action Help to maximize the out put Facilitates changes in organization Provides stability in organization Help to achieve the goals Reduce the reluctance to changes

Characteristics of direction:

Characteristics of direction Pervasive function : performed at all levels of organization Continuous activity Human factor : deals with subordinates Creative function : create link between preparatory and control function Executive function : direction starts at top level management Delegate function : delicacy in it to tackle the human behavior

elements of directing:

elements of directing Delegation Supervision Leadership Motivation Communication Coordination and orientation

Principles of directing:

Principles of directing Maximum individual contribution Harmony of objectives Effective communication Efficient control Unit of command Efficiency Supervision Follow through Comprehension Feedback information

Issuing orders / instructions:

Issuing orders / instructions An order is issued by management as a tool for direction. As a directional technique , instruction is understood to be a charge by superior requiring a subordinate to act or refrain from action in a given circumstances

Characteristics Good order:

Characteristics Good order Reasonable and enforceable over subordinates Should be clearly defined and easy to understand Should facilitates the achievements of organization Complete in all aspects Exhorts the willingness and acceptance Written order Should use appropriate tone in issuing Time specified and intelligible

Techniques of direction:

Techniques of direction Consultative direction Free rein direction Autocratic direction


consultative Superior will have consultation with the subordinates before issuing orders Consultation is made to know the feasibility enforceability and nature of problem Ultimately superior has right to take any decision and give the directions

Free rein direction :

Free rein direction Subordinates are encouraged to solve the problem independently Only highly educated intelligent and sincere subordinates are required to apply these direction technique

Autocratic direction:

Autocratic direction This is opposite of free rein direction Superior commands his subordinates and has close supervision Now way left to the subordinates to show their initiates..


bibliography Bessie L marquis, carol J Huston. Leadership roles & management function in nursing D. Elakkuvana Bhaskara raj. Management of nursing and education

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