Steer Your Restaurant Mobile Social Marketing Strategy


Presentation Description

In today's society with more than half of the World Population are using mobile devices, it's no wonder that businesses in all fields are doing their best to make their company mobile-friendly. Mobile platforms and tablets have become products of this technological adaptation, and it’s no wonder that even restaurant, food & hospitality industry are catching on by plugging in to Location based marketing . How can a restaurant adequately engage their customers through mobile phones? The two biggest ways include online ordering and delivery apps and rewards apps ( rewards redemption ) Restaurants across the World have been working over the years to bring Three important things together: Food , Mobile and Social Media


Presentation Transcript

Steer your Mobile Social Marketing Strategy !:

Steer your Mobile Social M arketing S trategy !


Multimedia Nothing will get people more excited than a cool picture or an awesome video Excited people are the biggest spenders!

PowerPoint Presentation:

Mobile Sites

Mobile Sites:

Mobile Sites Mobile is getting hotter by the day! When people get hungry they search for you with their smartphones Mobile websites convert potential customers into paying customers much more effectively Mobile Graphics courtesy SqueezeMobi

Crank Up Your Revenues:

Crank Up Your Revenues The mobile web is the fastest growing communication channel in history Soon it will be the Mobile Web that will be the #1 source of information in the world! You need to monetize this! Mobile Graphics courtesy SqueezeMobi

Crank Up Your Revenues:

Crank Up Your Revenues People on the go and tourists frequently use their smartphones to find a place where they can eat Mobile will allow you to have all these hungry bellies marching to your restaurant! Having a mobile presence is not an option any more! Mobile Graphics courtesy SqueezeMobi

Customer Engagement :

Customer Engagement Be connected to your customers anywhere and anytime! Customers can: take advantage of your specials and coupons opt-in for coupons or event information in your restaurant make a reservation a nd much much more! Mobile Graphics courtesy SqueezeMobi

Enhanced Experience :

Enhanced Experience Modern customers want an easy experience I n the restaurant O n the web From their smartphone Forward-thinking restaurants are adding diet and calorie information to their online menus

Customers as brand advocates:

Customers as brand advocates 67% of mobile web viewers are more likely to recommend your restaurant than desktop viewers Younger customers prefer the mobile version of your site

The Art Of Not Missing Out On Business:

The Art Of Not Missing Out On Business Mobile marketing represents a great opportunity to all restaurants Your customers are on the move. They might be just around the corner but will they know about you? Get those last minute customers by going mobile!

The Art Of Not Missing Out On Business:

The Art Of Not Missing Out On Business Remember customers want to interact with you just as much as you want to interact with them Not having a mobile optimized site will drive people on the go away from you Your competitors are going mobile So s tay competitive!

PowerPoint Presentation:

Mobile Landing Pages

Mobile Landing Pages:

Mobile Landing Pages Why use a mobile landing page when you can have a full-blown mobile version of your website? When customers are visiting your site they leave no trace – you can’t tell anyone was ever there You need to capture the contact information of these potential customers Here is why…

Contact Your Customers:

Contact Y our Customers Contacting your customers and informing them about your special events and offers increases revenue They can’t come if they don’t know! So stay in touch!

Make A List Of Your Customers:

Make A List Of Your Customers A landing page is an effective and simple way of gathering a potential customer’s contact information Create a landing page with a special offer in exchange for an email or a phone number Give away freebies & capture their info! It will pay back!

Spread The Word:

Spread The Word Now you have a list of your regular and potential customers! Don’t spam, offer value! They will keep on coming back! Your revenues will go through the roof!

Social Media:

Social Media

Social Media:

Social Media Social Media is here to stay It is a relatively inexpensive marketing tool Particularly useful for smaller businesses that cannot afford big marketing campaigns Social Media doesn’t cost money, only time Resistance to Social Media is futile !


Compete Your competitors are already making it big in the Social Media world If your business does not have a social media presence you will miss out on revenues Your competitors are engaging customers using Social Media. It’s time to compete!

Get Involved:

Get Involved Social Media is not just about creating a Facebook Fan page Active management is essential Listen to your customers ’ feedback Converse with your customers Build rapport

Be User Friendly:

Be User Friendly Link your Social Media pages with your site Don’t depend on customers to hunt down your Social Media themselves – more than half are sure to give up! Place links front and center so no one will miss them! Make it easy for them to refer you (or like you)


Rewards Reward all those that take time to write you positive referrals Rewards will incentivize others to join in! Create a snowball effect with positive referrals and dominate your competitors! Offer discounts, free drinks or special treatment like preferred seating to all those who recommend your restaurant


Improve Analyze both good and bad feedback gathered from Social Media Keep the good and fix the bad The customer’s point of view is important and their feedback may be invaluable !


Branding Social Media is great for creating your brand! Make your brand known to the whole world! Attract not only locals but also people from other cities and countries!


Options There are many s ocial m edia platforms…too many in fact… It might be overwhelming at first for restaurants that are just starting out with Social Media Here is what we recommend!



Facebook Fan Pages:

Facebook Fan Pages Facebook is the most popular social media platform Facebook Fan Pages are a great way to collect feedback from your customers

Facebook Is Big:

Facebook Is Big There are currently over 900 million users on Facebook Crowd builds even bigger crowd Start attracting people now!

Spread The Word:

Spread The Word Spread your brand! Spread information about your special events and offers! Facebook allows you to choose your target audience U se that to effectively drive customers to your business


Reputation Collect feedback from your customers and respond to their questions Raise your responsiveness – improve your reputation! Thousands of fans will provide you with the reputation and a promotional channel to boot!

Build Relationships:

Build Relationships Facebook Fan Pages are an amazing opportunity to build relationships with your customers Make your fan page less about you and more about your customers Don’t spam – let your promotions be of value to others Facebook Fan Pages are an amazing opportunity to build relationships with your customers




YouTube YouTube is the second largest search engine in the world Having a YouTube Channel helps your SEO Combine Facebook with YouTube to drive even more traffic

Turn It Into A Video:

Turn It Into A Video Turn your events and advertisements into a video! Stream your cooks making food and show it to customers Everybody likes videos – get your customers excited!

Google Owns YouTube:

Google Owns YouTube You might not be aware but Google bought YouTube Creating a YouTube channel will instantaneously increase your SEO Use video to score higher in Google’s search results!

Promotion & Branding:

Promotion & Branding YouTube isn’t just for watching cute kittens Every big company and most small businesses have a YouTube channel You need to compete! Do you want to lose to that Chinese restaurant across the street just because they have a YouTube channel and you don’t?

Your Own Broadcast:

Your Own Broadcast A good video gives a better impression than any photo YouTube is like a personal TV station – broadcast your advertisements for free to the whole world!

Get A Copy Today! Envision To Profit from The Power Of Mobile Social Media in Social Customer Engagement :

Get A Copy Today! Envision To Profit from The Power Of Mobile Social Media in Social Customer Engagement Easy Read for all who wish to Harness on The Power Of Mobile and Social Media Available at Most Leading eBookstore

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