logging in or signing up renewal george Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINTLite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 26 Category: Education License: All Rights Reserved Like it (0) Dislike it (0) Added: February 19, 2008 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Slide1: California Tourism Marketing Renewal CampaignCalifornia Travel and Tourism Commission (CTTC): California Travel and Tourism Commission (CTTC) CTTC is responsible for promoting California’s image worldwide in order to increase travel to the state. Since 1998, the California Travel and Tourism Commission (CTTC) has had a direct impact on increasing tourism to California through: Advertising Visitor publications Cooperative programs California Welcome Centers (Statewide) International Travel and Trade Programs Media Outreach New Media/Web Site Tools (www.visitcalifornia.com) Slide3: CTTC has a proven track record of spending money wisely – 90% of the budget goes directly to marketing and reserves while just 10% goes to operations. Proven Track Record Applying Strategies & Tactics: Applying Strategies & Tactics Domestic vs. International: Domestic vs. International Preparing for Tomorrow: (Source: D.K. Shifflet & Associates, Ltd.) Preparing for Tomorrow California travel and tourism industry is doing well, but if existing efforts slowdown, there is a risk of losing market share to other states – especially in an economic downturn. Slide7: Domestic - AdvertisingEconomic Benefits of Attracting International Visitation: Economic Benefits of Attracting International VisitationEncourage More International Inbound Travel: Encourage More International Inbound Travel Currently CTTC is building an infrastructure to support bigger marketing programs in Europe, Asia Pacific & Canada.Big Return on a Small Investment: Because of 2006 legislation, the Car Rental Industry contributes 79% of the total budget compared to accommodations at 13%. Big Return on a Small InvestmentOther States Responding to CA: Source: TIA – Comparisons made based on competitive state’s budgets reported for ’06/07 and California’s ’07/08 budget. Other States Responding to CA Florida has already increased funding by $10 million for tourism marketing now that California has moved up. Vote “No” & CA Moves from 3rd to 50th Get Involved: Get InvolvedSlide13: California Tourism Marketing Renewal Campaign You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
renewal george Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINTLite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 26 Category: Education License: All Rights Reserved Like it (0) Dislike it (0) Added: February 19, 2008 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Slide1: California Tourism Marketing Renewal CampaignCalifornia Travel and Tourism Commission (CTTC): California Travel and Tourism Commission (CTTC) CTTC is responsible for promoting California’s image worldwide in order to increase travel to the state. Since 1998, the California Travel and Tourism Commission (CTTC) has had a direct impact on increasing tourism to California through: Advertising Visitor publications Cooperative programs California Welcome Centers (Statewide) International Travel and Trade Programs Media Outreach New Media/Web Site Tools (www.visitcalifornia.com) Slide3: CTTC has a proven track record of spending money wisely – 90% of the budget goes directly to marketing and reserves while just 10% goes to operations. Proven Track Record Applying Strategies & Tactics: Applying Strategies & Tactics Domestic vs. International: Domestic vs. International Preparing for Tomorrow: (Source: D.K. Shifflet & Associates, Ltd.) Preparing for Tomorrow California travel and tourism industry is doing well, but if existing efforts slowdown, there is a risk of losing market share to other states – especially in an economic downturn. Slide7: Domestic - AdvertisingEconomic Benefits of Attracting International Visitation: Economic Benefits of Attracting International VisitationEncourage More International Inbound Travel: Encourage More International Inbound Travel Currently CTTC is building an infrastructure to support bigger marketing programs in Europe, Asia Pacific & Canada.Big Return on a Small Investment: Because of 2006 legislation, the Car Rental Industry contributes 79% of the total budget compared to accommodations at 13%. Big Return on a Small InvestmentOther States Responding to CA: Source: TIA – Comparisons made based on competitive state’s budgets reported for ’06/07 and California’s ’07/08 budget. Other States Responding to CA Florida has already increased funding by $10 million for tourism marketing now that California has moved up. Vote “No” & CA Moves from 3rd to 50th Get Involved: Get InvolvedSlide13: California Tourism Marketing Renewal Campaign