Pantaloons-2

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Pantaloons:

Pantaloons FRESH FASHION BY: PERSEVERANCE

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Large Indian retailer, part of the Future Group, operates multiple retail formats in both the value and lifestyle segment. Headquartered in Mumbai Over 1,000 stores across 71 cities, employs over 30,000 people. As of 2010, it was the country's largest listed retailer by market capitalization and revenue. COMPANY PROFILE

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The company’s brands include Pantaloons chain of fashion outlets Big Bazaar, a hypermarket chain Food Bazaar, a supermarket chain Some of the company's other regional brands include, Depot, Shoe Factory, Brand Factory, Blue Sky, aLL , Top 10 and Star and Sitara .

BRAND COMPETITORS :

BRAND COMPETITORS

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PANTALOON PRODUCT PORTFOLIO Men Women Kids Men’s Formal Shirts Men’s Casual Shirts Men’s Formal Trousers Men’s Casual’s Trousers Men’s Accessiors Men’s Sports wear Undergarments Perfumes Ethnic wear Casual wear Formal wears Accessories Handbags Lingerie Perfumes Make up Infants Wear Casual wear Party dresses

Product Portfolio :

Product Portfolio

Store Environment :

Store Environment

Colour Scheme :

Colour Scheme

Escalators and lifts :

Escalators and lifts Escalators within Pantaloons makes it easy for customers to go from floor to floor .

Play zone for kids :

Play zone for kids

Billing Section :

Billing Section Every Floor has a separate billing section . Background music is vibrant and youthful

Level of service : Limited:

Level of service : Limited

Uniform :

Uniform

Advertisements :

Advertisements In the parking area On the mall escalators

The SWOT analysis :

The SWOT analysis

Strength :

Strength “ Pioneer in the industry, largest market share and capitalization . “ Reputation for value for money , convenience and a wide range of products all in one store “ Presence in major cities” “ Highly Strategic human resource management and development. It invests time and money in training people, and retaining them “ Most trusted and respected brand by the consumers “ Being financially strong helps pantaloons retail India deal with any problems, ride any dip in profits and out perform their rivals “ Development and Innovation are high at Pantaloons India with regards to it products and consumer preferences and lifestyle changes which keep its ahead of it competitors.

Weakness :

Weakness “ Pantaloons does not function internationally, which has an effect on success, as they do not reach consumers in overseas markets . “ PRIL is the World’s largest grocery retailer and control of its empire, despite its IT advantages, could leave it weak in some areas due to the huge span of control “ Since Pantaloons Retail India Ltd sell products across many sectors, it may not have the flexibility of some of its more focused competitors. “ Each business line faces competition from specialty companies. Fashion segment, Shoppers Stop, Trent, Lifestyle. In hypermarket-RPG (Spencer’s ), Reliance Fresh, Spinach, Food World

Opportunities :

Opportunities “ Huge untapped market . Soon Pantaloons is planning to convert from a family store to luxury store “ The Indian middle class is already 30 Crore & is projected to grow to over 60 Crore by 2012 making India one of the largest consumer markets of the world “ Organized retail is only 6% of the total retailing market in India. It is estimated to grow at the rate of 25-30% p.a. and reach INR 1, 00, 000 Crore by 2012. “ To take over, merge with, or form strategic alliances with other global retailers, focusing on specific markets “ New locations and store types offer PRIL opportunities to exploit market development

Threats :

Threats “ Being number one means that you are the target of competition.(Extra competition and new competitors entering the market could unsteady pantaloons retail India ) “ A slow economy or financial slowdown could have a major impact on pantaloons retail India business and profits. “ Consumer lifestyle changes could lead to less of a demand for pantaloons retail India products/services “ Price wars between competitors, price cuts and so on could damage profits for pantaloons retail India. “ The actions of a competitor could be a major threat against pantaloons retail India, for instance, if they bring in new technology or increase their workforce to meet demand “ Shopping Culture: Shopping culture has not developed in India as yet. Even now malls are just a place to hang around with family and friends and largely confined to window- shopping.

Promotional Strategies :

Promotional Strategies

Youth icons :

Youth icons

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S ponsor events which are watched by the youth like the Pantaloons Femina Miss India which they relate to or is liked by the youth.

:

Pantaloons is the first company to promote their products through movies like 3 Idiots , K ya kool hai hum , na tum jaano na hum , jail

Green Card:

Green Card * : Give Rs.100 With that they become one star customer and get Rs.200 discount coupon for next shopping and 5% discount on Fridays . *** : If the total purchase by a customer crosses Rs.8000 than theybecomes 3star customer and enjoys 5% discount on all days and additional 5% on Fridays ***** : If purchase crosses Rs.20000 mark then the become 5 star customers and enjoys 7.5% discount with additional 5% on Fridays.7 STARS: If the total purchase crosses Rs.40000 mark then they become ******* customers and enjoys 10% discount with additional 5% on Fridays

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GREEN CARD ADVANTAGES

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It has also
increased its advertisement expenditure budget from 20crores to Rs 40 crores during IPL season. They even collaborated with Jet airways . People with jetprivilages can enjoy the green card facility in pantaloons

Pantaloons Layout : creates impulse buying :

Pantaloons Layout : creates impulse buying

Social Work :

Social Work “ Khushiyan pehnao “

Facebook to connect directly with customer:

Facebook to connect directly with customer

ALTERNATIVE STRATEGY :

ALTERNATIVE STRATEGY

Calendar :

Calendar Create a calendar for customers with your shop's name and address on it.

In house stylist:

In house stylist

Window display :

Window display Create window displays in locations away from your shop. Airports, hospitals, and large office buildings occasionally have display areas they rent to local businesses.

Customer of the month :

Customer of the month Choose a regular customer to spotlight as a Customer of the Month. Create a brief write up to submit to the local newspaper about the customer and be sure to give he or she a copy of the article as well as have one framed to hang in the store

Sponsor TV shows:

Sponsor TV shows Develop your own TV show on your specialty and present it to your local cable station or public broadcasting station.

EAT ZONE :

EAT ZONE We can have a Coffee Shop for customers.

Books Section :

Books Section

Have international brands :

Have international brands

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Team up with a non-competing business in your area to offer a package promotion.

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Pick the slowest day of the week to hold a one-day sale. ( Wednesday )