Perceptual Distortions & Errors

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Perceptual Distortions & Errors

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Perceptual Distortions & Errors:

Perceptual Distortions & Errors Dr. G C Mohanta , BE, MSc( Engg ), MBA, PhD(Mgt) Professor Al- Qurmoshi Institute of Business Management Hyderabad

Perceptual Distortions & Errors:

2 Perceptual Distortions & Errors Common distortions & errors include: Stereotypes, Profiling, Halo effects, Selective perception, Projection, Contrast effects, Self-fulfilling prophecy.

Stereotypes/Profiling :

3 Stereotypes/Profiling Judging someone or something on the basis of one’s perception of the group to which that belongs – a prevalent and often useful, if not always accurate, generalization Combines information based on the category or class to which a person, situation, or object belongs. Profiling is a form of stereotyping in which members of a group are singled out for intense scrutiny based on a single, often racial, trait.

Selective Perception, Halo Effect & Contrast Effects:

Selective Perception, Halo Effect & Contrast Effects Selective Perception People selectively interpret what they see on the basis of their interests, background, experience, and attitudes. Halo Effect Drawing a general impression about an individual on the basis of a single characteristic Contrast Effects Evaluation of a person’s characteristics that are affected by comparisons with other people recently encountered who rank higher or lower on the same characteristics 5- 4

Projection:

5 Projection The assignment of one’s personal attributes to other individuals. Especially likely to occur in interpretation stage. Projection can be controlled through a high degree of self-awareness and empathy.

Self-fulfilling Prophecy:

6 Self-fulfilling Prophecy The tendency to create or find in another situation or individual that which one expected to find. Also called the “Pygmalion effect (thinking something to happen).” Can have either positive or negative outcomes. Managers should adopt positive and optimistic approaches to people at work.

Impression Management:

7 Impression Management A person’s systematic attempt to behave in ways that create and maintain desired impressions in others’ eyes. Successful managers: Use impression management to enhance their own images. Are sensitive to other people’s use of impression management .

Distortion Management:

8 Distortion Management Managers should: Balance automatic and controlled information processing at the attention and selection stage. Broaden their expectations based on past experience at the organizing stage. Be aware of the source or cause of something at the interpretation stage.

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