Slide 2:
General Motors was founded on September 16, 1908, in Flint, Michigan, as a holding company for Buick, then controlled by William C. Durant. It acquired Oldsmobile later that year. In 1909, Durant brought in Cadillac, Elmore, Oakland and several others. Also in 1909, General Motors acquired the Reliance Motor Truck Company of Owosso, Michigan, and the Rapid Motor Vehicle Company of Pontiac, Michigan, the predecessors of GMC Truck. Durant lost control of GM in 1910 to a bankers’ trust, because of the large amount of debt taken on in its acquisitions coupled with a collapse in new vehicle sales.
Slide 3:
In North America, GM will focus primarily on its four core brands Chevrolet, Cadillac, Buick, and GMC while selling, discontinuing, or scaling back its other brands. The White House characterized the GM restructuring as a shift toward a new leaner, greener GM, which will aim to break even with annual sales much lower than previously stated. President Obama declared that the restructuring “will mark the end of an old GM, and the beginning of a new GM; a new GM that can produce the high-quality, safe, and fuel-efficient cars of tomorrow; that can lead America towards an energy independent future; and that is once more a symbol of America’s success.”
Slide 4:
In 2008, rapidly rising gasoline prices resulted in a 30% drop-off of sales of SUVs. These had been GM’s most profitable product, often returning profits of US$10,000 to US$15,000 per vehicle. Sales of SUVs had been decreasing since 2004, and in May 2008, a US$2 billion investment program for a new SUV platform, the CXX program, was canceled. During the first 6 months of 2008, GM lost $18.8 billion; by late October, its stock had dropped 76%, and it was considering a merger with Chrysler. In only 12 months (October 2007-2008), GM sales in the US dropped 45 percent. GM’s concentration on SUVs as a profit center dated from the 1990s.
Slide 5:
In an unusual move, GM Canada and the Canadian Auto Workers (CAW) union ratified a new collective bargaining contract in May 2008, four months before the expiration of the existing contract. As part of the agreement, among other production commitments, GM pledged to maintain production at the Oshawa, Ontario pickup truck plant. Less than three weeks later, GM announced that rising gasoline prices and falling truck sales made it necessary to close certain truck and SUV plants, including the Oshawa pickup plant. In response, CAW members staged a 12-day blockade of the GM Canada headquarters. After further discussions with the CAW, GM agreed to compensate workers at the truck plant, as well as making product commitments for the Oshawa car assembly plant.
Slide 6:
Despite the significant amount of flex fuel vehicles sold in the US and Canada, the percentage of users actually using ethanol has been very low as many owners are not aware they owned an E85 flex or not enough E85 fueling stations are available nearby, except for the Corn Belt states, where there is a great concentration of E85 stations, as most corn ethanol is produced there. A 2005 survey found that 68% of American flex-fuel car owners were not aware they owned an E85 flex. Several critics have argued that GM and the other American automakers have been producing E85 flex models motivated by a loophole in the CAFE (Corporate Average Fuel Economy) requirements, that allows for a fuel economy credit for every flex-fuel vehicle sold, whether or not in practice these vehicles are fueled with E85.