indian IT sector

IT Sales & Marketing : 

IT Sales & Marketing IT - TECHNOLOGY IN MANAGING AND PROCESSING INFORMATION SALES & MARKETING – THE ACTIVITY OF SELLING

INTRODUCTION : 

INTRODUCTION IT includes both Hardware and Software which helps us to Change, Secure, Send , Receive, Save and Process the Information India continues to be one of the fastest growing IT and telecom market The India IT market grew at over 26% in 2005 (including domestic BPO-ITeS), providing tremendous opportunities for IT and telecom vendors and service providers In 2005, India was ranked as the 18th highest IT spender and it is expected to move up to the 13th position in 2010

Markets Covered : 

Markets Covered PCs, Workstations and Servers Digicams and SHDs (Smart Handheld Devices) Printers and MFDs (Multifunction Devices) IT Services Packaged software BPO Datacom Enterprise storage systems

Leading hardware, software and services providers in India market : 

Leading hardware, software and services providers in India market Cisco Systems HCL HP IBM Infosys Microsoft NIIT Oracle Satyam Sun Microsystems TCS and Wipro.

Sales Organization Structure : 

Sales Organization Structure

Verticals : 

Verticals Aerospace Automotive Banking & Financial Services Chemicals Defense Energy Fast Moving Consumer Goods Government Healthcare Hospitality & Leisure Insurance Life Sciences Media & Entertainment Manufacturing Retail Real Estate Transportation Telecommunication High Technology ( Electronics, Semiconductor, Storage )

Technology : 

Technology Business Intelligence (Cognos) Customer Relationship Management (Siebel) Customer Service (Infogain, Witness System) Field Service Management Lead Management (eGrabber) Marketing Automation (RightNow) Sales Force Automation (Salesforce.com) ERP(SAP) Human Resource Management (PeopleSoft) Project Management (IBM Rational) Training (SQL Star) Workforce Management(ASPECT) Content Management (Interwoven) Document Management (EMC) eCommerce (BROADVISION, SAGE) Logistics (Four Soft) Procurement (ARIBA) Supply Chain Management (Manhattan Associates) Web Collaboration (WEBEX) Application Development (BEA) Business Process Management (Savvion, NewgenSoft) Computer Security (TRENDMICRO) Database Management (ORACLE) Facility Management (Cybermetrics) Network Security (CISCO) Systems Management (CA)

Domestic IT Market : 

Domestic IT Market Hardware Software Services

Domestic IT Market share based on Verticals : 

Domestic IT Market share based on Verticals Finance – 23% Manufacturing – 17% Govt. / Edu. – 14% Telco / Med – 12% ITES / BPO – 12% Consumer/ Home – 11% Others – 11%

Indian IT Industry Revenue Forecast : 

Indian IT Industry Revenue Forecast

India Domestic IT Market Shifts: 2005 to 2010 : 

India Domestic IT Market Shifts: 2005 to 2010

Expected Growth in Indian IT Industry in the following segmentOverall 19% growth is expected in domestic IT market : 

Expected Growth in Indian IT Industry in the following segmentOverall 19% growth is expected in domestic IT market

India’s Indirect Effect in Global Sales : 

India’s Indirect Effect in Global Sales Indian software service companies today have 1000s of IT professionals working on projects throughout the world in every domain you can think of. Infosys, Wipro, Cognizant, TCS, Satyam, Patni... have got a huge mass of humanity creating and deploying projects using various software products. Many IT service companies in India have partnerships with software vendors and you would see a strange pattern in these companies. Company X might be deploying majority projects on Oracle DB but go over to company Y next door and you might see IBM DB2 being the dominant database. Rarely do customers force a software service provider to use a particular product, so it's normally the service provider who decides which product to use. Software vendors have gradually started to realize this and these days spend a lot of money trying to get Indian developers to use and recommend their products. I do not know what the current figures are but I think it makes good sense to put more money into India than the actual sales in India, primarily because of the indirect India effect. So if you are sitting in New York and wish to sell a software product to a corporation next door, it might just make more sense to take the India route. It will cost less and is more likely to get you regular sales.

Indian Outsourcing Industry : 

Indian Outsourcing Industry India accounts 65% of global offshore IT Services in 2005 India accounts 45% of global BPO industry in 2005 Indian Software and Back Office industry generated $23.6 Billion in fiscal 2005-06. European service provider plan to increase offshore assets by 65% Indian Outsourcing industry generated revenue in 2003-04 $12 bln, 2004-05 $17.2 bln, 2005-06 $23 bln and expected to grow $60 bln by 2010. The total addressable market for global offshoring is approximately $300 billion, of which $110 billion will be offshored by 2010, according to the NASSCOM-McKinsey report.

Daedalus Opportunity : 

Daedalus Opportunity Hardware : WAN EQUIPEMENT – CISCO, NORTEL, DLINK,JUNIPER, ADAPTEC, POWERDSINE, SERVER – HP, HCL, DELL, WIPRO, IBM, SUN IP PHONES – POLYCOM, SNOM, GRANDSTREAM, SIPURA, ENTERPRISE STORAGE SOLUTIONS – NETAPP, EMC NOTEBOOK / PC’s – MICROSOFT, ZENITH, ACER, TOSHIBA, SONY, DELL, HP, IBM SOFTWARE: ALM – SERENA, TECHEXCEL, HP, EMC, BORLAND SECURITY – SYMANTEC, WEBSENSE, CHECKPOINT, SURFCONTROL, SECURECOMPUTING, CYBER PATROL, MCAFEE, RSA SECURITY CONTENT APPLICATIONS – ORACLE, PLUMTREE, ATG, VIGNETTE, FORMSCAPE, MICROSOFT, BEA BI SOFTWARE – HYPERION, DATASTAGE, INFORMATICA, BUSINESS OBJECTS, MICROSTRATEGY, INFORMATION BUILDERS, SAS, INFOR, KALIDO, ACUTATE, NETEZZA SYSTEM MANAGEMENT SOFTWARE – BMC SOFTWARE, LANDESK, CA, NETIQ, INFOVISTA, ALTIRIS NETWORK MANAGEMENT SOFTWARE – HP, CA, IBM,NOVELL, MCAFEE,NETOPIA, ADVENTNET INFORMATION & DATA MANAGEMENT SOFTWARE – ORACLE, SYBASE, MICROSOFT, INFORMIX.