Website SEO

Slide1: 

<![CDATA[ If you build a site, it doesn’t mean you’ll get visitors. Use search engines to let them know you are there. Search Engine Marketing Greg DiMedio, Online Marketing Consultant]]>

Why Search Matters: 

<![CDATA[ Why Search Matters One in four Americans present queries on search engines on a typical day. Only e-mail use outranks search engine use as an online activity. Jupiter Research showed that Internet users ranked Internet searching as their most important online activity, awarding it a 9.1 on a 10-point scale. The next most important activity ranked only 6.3.]]>

Why Search Matters: 

<![CDATA[ Consumers are ready for search engine “legitimized marketing messages.” Impulses are strong and attitudes are receptive. According to NPD Group, consumers are 5 times more likely to make purchases after seeing search listings versus banners. Why Search Matters]]>

Can Users Find Your Site?: 

<![CDATA[ With over 200 million US consumers online, what are you doing to attract visitors to your site? Can Users Find Your Site? ]]>

How It Works: 

<![CDATA[ How It Works Customer Search Engine Your Site Search Engine Marketing is a case you make to the search engines each month. The campaign convinces them that you are the right match for their users who need your products or services. Search Engine Optimization]]>

“Search” Success Formula: 

<![CDATA[ “Search” Success Formula 1. Identify the Opportunity 2. Develop a Campaign 3. Optimize the Site 4. Run the campaign]]>

1. Opportunity Assessment: 

<![CDATA[ 1. Opportunity Assessment Keyword popularity Current positioning score “Search” competitors Estimated new visitors Identify the potential e-Marketing opportunity Know your company’s true potential and the return on investment before you spend important marketing or IT dollars.]]>

2. Campaign Development: 

<![CDATA[ Build a strategy for getting the most visitors 2. Campaign Development Keyword research Online competitor analysis Metrics for success With the right knowledge and strategy, search engine marketing can be measurable, effective, and profitable.Create the plan to get qualified leads and sales. Optimization requirements Campaign strategy]]>

3. Optimization: 

<![CDATA[ Adjust for keywords and search engine indexing 3. Optimization Keyword placement Metadata Code improvement Optimize the Web site for search engine spiders, convincing them of your site’s true value to users and ranking potential. Links Submission]]>

4. Campaign Management: 

<![CDATA[ 4. Campaign Management Site submissions Site optimizations Link building Positioning and visitor reports Run the campaign with precision and get results Keyword bid management A program manager knows your target audience and the search engine landscape. Manage the program to bring more qualified visitors to your site. ]]>

What Makes It Work: 

<![CDATA[ What Makes It Work Receive expert guidance from a professional with over 10 years of online marketing experience. Have the right key terms for your target audience Know where you can rank and achieve top positions (and stay there) Begin with a realistic estimated number of visits from search and grow your business Use a reporting system that makes it all measurable and accountable]]>

Typical Engagement: 

<![CDATA[ Typical Engagement Discovery the Opportunity Create the Strategy Detail the Requirements Deploy Monthly Program Make the Web Site Changes Run the Monthly Program 3. Optimization 4. Campaign Management 2. Campaign Development 1. Opportunity Assessment CLIENT CONSULTANT]]>

Case Study: 

<![CDATA[ Case Study Objective Pittsburgh’s largest personal injury law firm wanted www.edgarsnyder.com to rank number one on the major search engines in its category. Strategy DiMedio created a campaign for capturing top key terms. He determined content, metadata, and other important search engine “considerations” for top ranking. Results The site ranked #1 on Google and other major search engines. The campaign drove targeted traffic from the search engines to the Web site. ]]>

Case Study: 

<![CDATA[ Case Study Objective Health Credit Solutions, a medical loan processing company, needed Web sites to generate awareness and increase referrals. Strategy Content Services Group conducted online research to assess the opportunity and make recommendations. CSG guided the team building two Web sites from the ground up for optimal search engine crawling and indexing. Results After 60 days, 80% of the referrals came from search engines and the site ranked in the top 20 on most major search engines. The client received search engine leads from all over the country. ]]>

Case Study: 

<![CDATA[ Case Study Objective A nationally recognized brand needed to rank in the top 10 for searches on its products. Competitors were running aggressive search engine marketing campaigns. Strategy CSG researched the current site and the competition. Experts detailed the requirements and oversaw optimization work. Results The site went to #2 on Google, generating thousands of additional visits. Highly qualified leads come in on a daily basis. With a 5% conversion rate, the client saw a return on investment in a matter of a few months. ]]>

Slide16: 

<![CDATA[ Call or Email for a Free Preliminary Consultation 412-781-2251 greg@csgconnect.com]]>