Introducing FairTradeDX

Fair Trade Digital Exchange Reinventing Technical Publishing: 

Fair Trade Digital Exchange Reinventing Technical Publishing Chris Williams, President chris@fairtradedx.com 781-738-2364 Fair Trade Digital Exchange 10 State Street Newburyport, MA 01950

Introducing Fair Trade DX: 

Introducing Fair Trade DX Fair Trade Digital Exchange is a revolutionary “digital first” publishing company devoted exclusively to technology topics . The Fair Trade DX development model lets us turn content from world-class authors into high-quality books and learning products, at a pace that leaves traditional print publishers in the dust . Unlike other publishers, our authors are full 50% publishing partners , and our shared goal is to inform, enlighten, and delight our readers.

We know publishing from every angle: 

We know publishing from every angle Chris Williams, President Chris Williams co-founded and ran Syngress Publishing, eventually selling the company to Reed-Elsevier and becoming publishing director of Elsevier's Engineering and Computing book group. Claudette Moore, Publisher Claudette Moore has been the principal at Moore Literary Agency for over 20 years. During that time, Claudette has represented an elite group of tech industry authors to the best publishers in computer book publishing. Ed Bott, Authoring Director Ed Bott is an award-winning technology journalist who has held senior editorial jobs at PC World and PC Computing . He has written more than 25 books, and his ZDNet blog is read by millions of people every year.

Tech publishing: a market update: 

Tech publishing: a market update The market for technical information has changed dramatically over the last decade, with fewer titles and lower sales from traditional publishers. How do subject-matter experts survive? They’re freelancing , blogging, or self-publishing. Our goal is to reconnect those expert authors with their audience.

Why do authors love Fair Trade DX?: 

Why do authors love Fair Trade DX? Fair Trade DX has created an innovative publishing platform that delivers compelling benefits to its authors . 50 % royalty on all revenue A no-hassle production process Speed to market Global d istribution Single source / multiple products

Why authors love Fair Trade DX: $$$: 

Why authors love Fair Trade DX: $$$ Digital publishing lowers the cost of producing books. In this new world, authors deserve more than a 15% royalty rate.

Why authors love Fair Trade DX: $$$: 

Why authors love Fair Trade DX: $$$ Digital publishing lowers the cost of producing books. In this new world, authors deserve more than a 15% royalty rate.

High-quality, no-hassle publishing: 

High-quality, no-hassle publishing Great authors want to write. They don’t want to muck with self-publishing tools like those offered by Amazon, Lulu, and Google. Fair Trade DX offers a robust editorial environment that ensures a high-quality final product: Thorough development of all proposals Professional cover design and page layouts In-depth technical review Professional copy editing Proofreading of all final content Expert conversion to all popular digital formats

First-class publishing at Internet speed: 

First-class publishing at Internet speed Traditional publishers take months to turn a manuscript into a book and get it into readers’ hands . We can go from final manuscript to e-book in weeks . We deliver updates and new editions on demand. That’s a crucial advantage in an industry where technology changes rapidly .

Flexible formats: 

Flexible formats Our innovative product development model allows us to transform an author’s output into multiple formats, quickly and professionally: Digital books in EPUB and PDF format Optimized for Kindle, iBook, Nook, and Android devices Print Editions White papers E-learning products Audiobooks

Innovative product development model: 

Innovative product development model Collaborative authoring platform creates richer content Fully integrated online workflow creates time and cost efficiencies XML content structure supports multiple product outputs L earning objects compliant with leading content server standards, including SCORM and AICC

A growing list of accomplished authors: 

A growing list of accomplished authors Ed Bott is an award-winning writer and a widely respected voice on technology topics. His Ed Bott Report at ZDNet attracts hundreds of thousands of readers every month. Katherine Murray is the author of many nonfiction books, including Microsoft Office 2010 Plain & Simple , Microsoft Word 2010 Inside Out , Microsoft Office Word 2007 Inside Out. Mike Halsey has been a Microsoft Windows MVP for several years, and has authored several other titles, including Troubleshooting Windows 7 Inside Out . Jim Wang is a tester on the Azure and ASP.NET team at Microsoft . He loves programming and has devoted years to learning the art.

Drivers to Fair Trade DX success: 

Drivers to Fair Trade DX success Founders’ proven record of accomplishment Breadth and depth of management expertise Authors as evangelists Clear financial and business objectives: Sustainable Profitability + Scalable Process = Accelerated Growth

What’s next?: 

What’s next? By creating equitable partnerships with the computer book industry’s most accomplished and trusted authors, we are building a sustainable advantage over our three largest competitors—Wiley, O’Reilly, and Pearson. Our publishing process is designed for scalability and agility. We are committed to a plan of accelerated growth into new technology and science categories.