slide 1: Brainstorm slide 2: Step 1
Define a question for
which there is a real need slide 3: Find a brainstorming question for which
there’s a real need to find answers and
a realistic possibility to change things.
http://www.business-strategy-innovation.com/2010/02/brainstorming-breakthroughs-require.html slide 4: Further inspiration
https://www.teacherspayteachers.com/Product/How-can-we-understand-the-problem-1531110 slide 5: Step 2
Find a neutral person to
moderate the process slide 6: Brainstorm facilitating is a service.
It is supposed to be a selfless act that enables
others to arrive at their own solutions.
http://www.ideachampions.com/weblogs/archives/2010/08/einstein_brains_1.shtml slide 7: A great facilitator
nurtures the conversation in its early stages
steps out of the way as the ideas start to flow
jumps in when energy starts to disappear.
http://aneyewitness.wordpress.com/2008/04/08/eureka/ slide 8: The client should not be in charge of running
They must keep their heads in the content
and not worry about or unduly influence the
https://hbr.org/2012/07/yes-you-can-brainstorm-without/ slide 9: Step 3
Find an inspiring
meeting place slide 10: Sources
http://popplet.com/ slide 11: 3 advantages of Internet brainstorming
On the Internet people who talk a lot don’t disturb others because they are not heard.
On some brainstorming sites for example http://answergarden.ch/ ideas are
anonymously communicated. Thereby less dominant people can easier communicate
On some brainstorming sites for example http://www.brainfloor.com/ people are not
exposed to each others’ ideas in the idea generation phase. That may increase the
diversity of ideas.
https://hbr.org/2015/04/why-brainstorming-works-better-online slide 12: Try an unusual
example a zoo.
http://www.destination-innovation.com/articles/top-tips-for-a-great-brainstorm-session/ slide 13: Step 4
Invite both external and
internal participants to
increase diversity slide 14: The broader the mix of participants the
more interesting the ideas are likely to be.
http://business.timesonline.co.uk/tol/business/management/article6985219.ece slide 15: Pick people who can answer
the question you’re asking.
http://www.mckinsey.com/insights/strategy/seven_steps_to_better_brainstorming slide 16: Aspects of diversity
Thinking style diversity.
http://www.heidrick.com//media/Publications20and20Reports/HS_EuropeanCorpGovRpt2011.pdf slide 17: What about including external people
http://www.destination-innovation.com/articles/top-tips-for-a-great-brainstorm-session/ slide 18: Research shows that bringing together individuals
with diverse backgrounds can enhance the flow
of ideas making people more open to new
information and finding ways to integrate it into
http://sloanreview.mit.edu/article/the-discipline-of-creativity/ slide 19: Ask participants to independently
prepare ideas before the brainstorm.
That helps introverted people get the
quietness they need to develop good ideas.
http://www.fastcompany.com/886945/10-rules-effective-brainstorming2 slide 20: Step 5
of the brainstorm slide 21: The power of group brainstorming comes
from creating a safe place where people
with different ideas can share blend and
extend their diverse knowledge.
http://www.businessweek.com/innovate/content/jul2006/id20060726_517774.htm slide 22: No criticism.
No negative judgments.
Pittampalli Al: Read this before our next meeting location 405. slide 23: http://innovtoday.wordpress.com/2010/01/27/lead-brainstorming-by-taking-the-ridicule/
Participants are encouraged to come up with
wild ideas. slide 24: Further inspiration
https://www.teacherspayteachers.com/Product/Questions-to-discover-your-values-1329394 slide 25: Step 6
Define the goal of
the brainstorm slide 26: Develop as many ideas as possible.
http://www.inc.com/guides/2010/11/how-to-run-a-brainstorming-session.html slide 27: The goal of this brainstorming session is for
you to come up with at least X ideas
that answer the question.
http://www.innovationexcellence.com/blog/2010/06/28/ideation-dos-and-donts/ slide 28: Step 7
Develop ideas slide 29: Brainstorming should begin with
individuals working alone first.
Michael J. Gelb: Creativity on demand page 178. slide 30: As ideas participants can also bring in
products / materials / things
they find relevant.
http://www.fastcompany.com/886945/10-rules-effective-brainstorming8 slide 31: During the first 5 to 10 minutes ask participants
to individually write down as many ideas as
they can for example on sticky notes.
Thereby introverts maximize their contribution.
http://sloanreview.mit.edu/article/the-discipline-of-creativity/ slide 32: http://www.inc.com/christina-desmarais/this-simple-trick-can-make-you-more-creative.html slide 33: Divide people up in teams of about
5 people – each led by a facilitator.
http://sloanreview.mit.edu/article/the-discipline-of-creativity/ slide 34: Get people standing and active.
Studies show that during walks creative
output can increase as much as 60.
http://www.inc.com/laura-montini/study-provides-a-great-reason-to-go-for-a-walking-meeting.html- slide 35: https://realtimeboard.com/blog/10-creative-techniques-you-should-try-in-realtimeboard/.VBRI_fmSx9A slide 36: The moderator encourages participants
to build on ideas of each other.
http://www.slideshare.net/columnfive/10-tips-for-a-successful-group-brainstorm slide 37: Studies show that the most revolutionary
solutions spring from group discussion
of ideas hatched in isolation.
http://thebuildnetwork.com/team-building/brainstorming-individual-group/ slide 38: After having done some minutes of brainstorming
the moderator could interrupt participants and ask
them to do something completely unrelated to
brainstorming for example take a walk around the
Then the moderator gives participants some more
time in a room to focus on developing more ideas.
http://www.inc.com/christina-desmarais/this-simple-trick-can-make-you-more-creative.html slide 39: Step 8
Categorize ideas slide 40: The moderator - or someone else -
categorizes the ideas that have
been developed. slide 41: Step 9
Select great ideas slide 42: Each person has 5 ticks to spend on
selecting 1 or more great ideas.
http://www.destination-innovation.com/articles/how-to-evaluate-ideas/ slide 43: http://www.imagebase.net/Concept/imagebase4_02 slide 44: 4 criteria to use when selecting great ideas
1. Which ideas are the most valuable for users
2. Which ideas can be quickly implemented
3. Which ideas involve the lowest costs
4. Which ideas are the most inspiring
http://www.business2community.com/strategy/top-tips-great-brainstorm-session-0984469 slide 45: Step 10
Each participant chooses
ideas he/she wants to try out slide 46: http://www.fastcompany.com/886945/10-rules-effective-brainstorming7
Brainstorming is the start of something.
Each participant decides what to do next
with one or more ideas. slide 47: Further inspiration