FM Marketing Plan

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Step by Step introduction to the history of fm Perfumes and how you  More

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Hello, I am an FM member from Slovakia. I will appreciate if you would be so kind to share your FM Marketing plan - I am looking for ideas how to improve the design of our presentation. Thank you. Robert Angyal brett@centrum.sk

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Added: June 28, 2009 This Presentation is Public 
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Slide 1:FM GROUP „If you can dream it, then you can achieve it You will get all you want in life if you help enough other people get what they want.” Zig Ziglar www.fmworld.com


Slide 2:FM GROUP 2 www.fmworld.com High quality fragrances Trawinski’s perfume adventure started almost 15 years ago. IN 1995 Andrzej Trawinski launched PERFAND – a company producing high quality perfumes, and in 2004 launched FM GROUP Poland – a perfume distribution company.


Slide 3:Growing with FM GROUP And that is not all. At the beginning of 2005 FM GROUP expanded into international markets – new FM GROUP branches have started to appear all over the world. Such dynamic development enforces the company’s objective of creating a truly international business. FM GROUP World branches 3 www.fmworld.com


Slide 4:Now in FM GROUP There is the Head Office of FM GROUP World in Poland and over 40 branches in Europe, Asia, North America, Australia, Africa and the Far East FM GROUP World branches 4 www.fmworld.com


Slide 5:FM GROUPnumbers 5 www.fmworld.com 300,000 distributors We already have 300,000 distributors in FM GROUP from all over the world.


Slide 6:FM GROUPnumbers www.fmworld.com 6 Turnover The turnover is still growing – in 2007 over 112 million PLN. By June 2008 over 75 million PLN.


Slide 7:Strategic partners FM GROUP partners 7 www.fmworld.com


Slide 8:FM GROUP partners 8 launched: 1995 In: Psary Founder: A. Trawinski www.fmworld.com DROM Fragrances International launched: 1911 In: Monachium founder: F. i A. Storp PERFAND Strategic partners FM GROUP’s main partners are PERFAND and DROM Fragrances International.


Slide 9:9 www.perfumy.fm New factory In June 2008 PERFAND opened a new large factory with huge production capacity. PERFAND


Slide 10:FM GROUP partners 10 www.fmworld.com With these three big companies working together, we have created a product seducing our senses which is...


Slide 11:fragrance dreams imagination emotions feelings


Slide 12:Idealne produkty FM GROUP products are very popular with their customers! 12 Large selection of fragrances and body care products top quality, and long lasting, scent beautiful packaging suitable for every bag consumable products (high usage and constant need for products)? affordable prices www.fmworld.com Perfect product


Slide 13:13 Why are FM GROUP products available at such affordable prices? you pay only for high quality product, not for it’s packaging FM GROUP reduces money spent on advertising and marketing (billboards, magazines, TV, radio, famous actors, actresses, models)? The cost of producing FM perfumes is similar to other well known brands. Product www.fmworld.com


Slide 14:In FM GROUP Product catalogue You will find over 200 unique products divided into special collections: Classic, Luxury, Inspirations, Pheromones, Fruit, Youth, Refreshing and Body Care. 14 www.fmworld.com beautiful easy to read handy


Slide 15:Womencollection 15 Fruit collection Pheromones collection Inspirations collection Luxury collection Classic collection Classic Luxury Inspirations Pheromones Fruit collections Body lotion Shower gel Miniatures set Deodorant roll-on Deodorant spray Hand and nail cream Hair fragrance Body care www.fmworld.com


Slide 16:Mencollection 16 Pheromones collection Inspirations collection Luxury collection Classic collection Classic Luxury Inspirations Pheromones Refreshing Body lotion Shower gel Deodorant roll-on Aftershave Refreshing collection collection Body care www.fmworld.com


Slide 17:Youthcollection 17 Lip gloss www.fmworld.com Shower gel Shower gel Eau de toilette Eau de toilette Eau de toilette For girls Eau de toilette For boys Shower gel for girls Shower gel for boys Iip gloss Body care


Slide 18:218 www.fmworld.com 2 main ways of supplying products to the market: MLM multilevel marketing


Slide 19:flexible work hours international business   independence choice of partners running own business, but without investing your own money Main advantages of working in MLM: Huge potential for very high income 19 www.fmworld.com MLM multilevel marketing


Slide 20:Thanks to MLM, Distributors receive 2 types of income:e: Active income (retailing product - margins up to 33%) Passive income (commission from the sales network) two extraordinary stages of the Marketing Plan 20 www.fmworld.com 29.5% of the worldwide turnover is paid out as commission to the distributors by FM GROUP WORLD in Stages I and II of the Marketing Plan. MLM in FM GROUP


Slide 21:21 www.fmworld.com Magnolia Club Income from personal retail and commission from your sales network. Orchid Club Commission from being a leader in the sales network. FM GROUP Marketing Plan Two stages: Marketing Plan


Slide 22:FM GROUPactive income 22 www.fmworld.com Save money buying cheaper Being a distributor you can be your own first customer and buy FM GROUP products cheaper at distributor prices. 1.


Slide 23:FM GROUPactive income 23 www.fmworld.com You earn money selling to others By selling FM GROUP products you earn the difference between distributor and recommended retail catalogue price. Selling one bottle of perfumes from the Classic Collection for $26.95 earns you $8.05. 2.


Slide 24:MAGNOLIA CLUBactive income 24 www.fmworld.com Magnolia Club $402.50


Slide 25:25 www.fmworld.com You earn money by building your own sales network You can create your own group of sellers (sales structure) and get extra income from it. This kind of income is called passive income. Your passive income from the sales network in FM GROUP could be very substantial! FM GROUPpassive income 3.


Slide 26:3% 6% 9% 12% 15% 18% 21% Commission is based on the volume of sales of your ENTIRE TEAM each month As your team volume grows so does your commission percentage Magnolia Magnolia Magnolia Silver Magnolia Silver Magnolia Silver Magnolia Golden Magnolia


Slide 27:MAGNOLIA CLUBpassive income 35 www.myfmsecret.com Magnolia Club 1 POINT = $0.43


Slide 28:28 www.fmworld.com 3% achievement level example FM GROUP Ann George Paul Mary Lucy Kate LEGEND: 3% = 300 points. 6% = 1200 points. 9% = 3600 points. 12% = 7200 points. 15% = 12000 points. 18% = 20400 points. 21% = 30000 points.


Slide 29:27 www.fmworld.com 9% achievement level example Additional bonus from FM Group on top of the sell’s margin How to calculate bonuses Ann Philip George Marion Lucy Kate Edward Mary LEGEND: 3% = 300 points. 6% = 1200 points. 9% = 3600 points. 12% = 7200 points. 15% = 12000 points. 18% = 20400 points. 21% = 30000 points.


Slide 30:28 www.fmworld.com 15% achievement level example How to calculate bonuses LEGEND: 3% = 300 points. 6% = 1200 points. 9% = 3600 points. 12% = 7200 points. 15% = 12000 points. 18% = 20400 points. 21% = 30000 points. Ann Philip George Marion Lucy Kate Edward Mary


Slide 31:8.5% of the FM GROUP Worldwide turnover is shared between all Orchids! ORCHID CLUBpassive income 29 Orchid Club Commission from all Orchid levels is accumulative! www.fmworld.com


Slide 32:We invite you to Join us now! 30 www.fmworld.com Work


Slide 33:You can count on help from FM GROUP, your Sponsor and Your Group Leaders. Look! 31 You will improve your life style! You can build a great income now… and provide yourself a great pension, too! Your age doesn’t matter to us! You won’t get fired! You don’t have to be well educated! www.fmworld.com Work


Slide 34:FM GROUP 32 www.fmworld.com Membership in FM CLUB (you buy products cheaper for your own use)? You earn commission (paid as a discount when buying products) You earn commission (paid to your bank account)? ? Advantages of Joining Us Ideal working conditons Join Us


Slide 35:Work tools 33 In the Starter kit: Fragrance samples (100 or 200 samples)? Registration form Product catalogue Marketing Plan Order form pad Handy STARTER KIT is your main work tool to present the FM GROUP Products and Business Opportunity.


Slide 36:You can count on help from FM GROUP, your Sponsor and Your Group Leaders. Look! 34 You will improve your life style! You can build a great income now… and provide yourself a great pension, too! Your age doesn’t matter to us! You won’t get fired! You don’t have to be well educated! www.fmworld.com Work


Slide 37:35 MOTIVATIONAL Programmes www.fmworld.com “Drive Mercedes to your success” This is a leader’s programme in conjunction with Mercedes Benz cars. Your future is our business


Slide 38:IT The new internet platform Each international FM branch has its own website where you can find news about new products, promotions and company events. FM Distributors also receive regular newsletters with important information about FM GROUP. 36 www.fmworld.com


Slide 39:GENEALOGY TREE (look at sales structure)? It is a very professional work tool. You can monitor your sales structure every day at any time. Data on the tree is confidential and updated every hour giving you a current picture of your business structure (only a Distributor has access to his/her personal database). Even partners working in different countries in your sales team are shown in current time. Genealogy Tree FM GROUP DISTRIBUTORS can make immediate Decisions about developing their sales network 37 www.fmworld.com


Slide 40:38 www.fmworld.com People People are important to FM GROUP – our Customers, Distributors and business partners alike. We increase our range of products and improve the quality to match people’s needs.


Slide 41:Contact 39 www.fmworld.com FM Group Australia 13/160 Gilba rd Girraween NSW 2145 Ph.02 9636 8236 office@fmgroupau.com.au www.fmgroupau.com.au FM Group Distributor Michael Beckford 4 Wylah Street Varsity Lakes Qld 4227 Telephone: 0405 499 721 fm8061@gmail.com