the flat fee guys. realtor.com showcase advantage

ONLINE MARKETING PLAN:

ONLINE MARKETING PLAN ©2011 REALTOR.com ® All rights reserved. rdc_listing presentation_full_012011 For the ANY FAMILY RESIDENCE 1234 Main Street Any Town, USA 00000

ONLINE MARKETING PLAN:

12 Almost 90% of consumers use the internet to search for their home. Reach the widest audience of potential buyers. More buyers = better chance of finding one willing to meet your terms, price and desired closing date. ONLINE MARKETING PLAN Source: National Association of REALTORS ® , Profile of Home Buyers and Sellers, 2010

37% of buyers found a home via the internet - Up from 8% in 2001 :

14 37% of buyers found a home via the internet - Up from 8% in 2001 Source: National Association of REALTORS ® , Profile of Home Buyers and Sellers, 2010 WHERE BUYERS FOUND HOMES

Slide 4:

15 Signs 11% Print ads 2% Internet 37% 5 2002: Internet surpassed print ads 2004: More buyers found their home on internet than from signs HOW BUYERS FOUND THEIR HOME Source: National Association of REALTORS ® , Profile of Home Buyers and Sellers, 2010 2009: The internet is THREE TIMES as powerful as signs

Slide 5:

16 For illustrative purposes. Varies by broker and region. BEST OF ALL WORLDS BUYERS WHO ARE JUST ON REALTOR.COM ® BUYERS WHO SEARCH OUR LOCAL SITE AND REALTOR.COM ® PRINT ADS BUYERS SEARCH OUR LOCAL WEB SITE I market to buyers who are on our site PLUS buyers who have not yet picked a broker.

MONTHLY MINUTES SPENT SEARCHING:

17 MONTHLY MINUTES SPENT SEARCHING (NATIONWIDE COMPARISON, in millions) comScore Media Metrix , based on reporting for December 2010 for REALTOR.com® and other comparable real estate aggregation sites and excluding sites of franchisors/brokerages. REALTOR.com® numbers include MSN® referring numbers That’s 201,000,000 Minutes in December!

SOCIAL NETWORKING:

18 I will use social networking as a non-intrusive way to keep my network apprised of your listing SOCIAL NETWORKING

Because REALTOR.com® has millions of listings…:

19 Because REALTOR.com ® has millions of listings… I will make yours stand out

HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS?:

20 MOBILE BUYER MARKETING PLAN Buyers driving through the neighborhood can: - Find your home, get directions and a map - Connect with me in one “click” to get details and make an appointment Buyers who already want this location find me through REALTOR.com ® mobile marketing. HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS?

HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS?:

21 HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS? • Enable your home to rise to the top of the search above all other homes by adding more photos Screen shots represent site as of print date. Site subject to change without notice.

HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS?:

22 • I place my cell phone on multiple points to increase buyer calls for your property HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS? Screen shots represent site as of print date. Site subject to change without notice.

HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS?:

23 HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS? • I will make your home stand out with a video or virtual tour Over 173 million Americans watch videos on the internet every month Source: comScore , January 2010: Top U.S. Video Properties by Videos Viewed. Screen shots represent site as of print date. Site subject to change without notice.

ONLINE LISTING PERFORMANCE REPORT:

ONLINE LISTING PERFORMANCE REPORT 33 Weekly tracking report shows how many buyers are looking at your home

Slide 14:

24 OPEN HOUSES Local and regional buyers make up half of the market I will market your open house where most buyers are doing research in the early part of the buying decision Those who know the neighborhood may refer their friends to your home

Slide 15:

25 • Thousands of home buyers sign-up for home search assistance on REALTOR.com ® each month BUYER ASSIS T BY REALTOR.COM ® Screen shots represent site as of print date. Site subject to change without notice.

Slide 16:

26 • I’m one of only 2 agents positioned on REALTOR.com ® in the zip code where your home is located to help buyers search for a home. BUYER ASSIS T BY REALTOR.COM ® Screen shots represent site as of print date. Site subject to change without notice.

Slide 17:

27 • This exclusive program enables me to guide home buyers towards the purchase of a home during a critical phase of their search 27 BUYER ASSIS T BY REALTOR.COM ® Screen shots represent site as of print date. Site subject to change without notice.

Locally, regionally, nationally and internationally:

FEATURED HOMES™ Locally, regionally, nationally and internationally 28 Move up Buyers First time homeowners Local buyers Relocation buyers Investors Foreign buyers

FEATURED HOMES™:

• I can make your home the first one buyers see FEATURED HOMES ™ 29 Screen shots represent site as of print date. Site subject to change without notice. • Triple the number of buyers who see your home • Exclusive position gets your home seen before all others

Slide 20:

TOP PRODUCER ® MARKETING SYSTEM Top Producer ® Helps Convert More Internet Buyers 32

Slide 21:

24 Online Marketing Advantage Showcase Listing Enhancements: I will enhance your listings on the top websites, including REALTOR.com ® , with the features buyers want most Featured Homes TM : Your home will have premium positioning on the #1 real estate search site, REALTOR.com ® Mobile Reach: Your property will appear on the REALTOR.com ® mobile apps so mobile consumers can find your home Facebook Application : I will display your property on my social media sites such as Facebook ® and Twitter TM Top Producer ® 8i: My data system helps manage perspective buyers so that I never miss an inquiry, request or referral