A Strategic Sport Marketing Case Analysis Model :A Strategic Sport Marketing Case Analysis Model Primary objective is to provide classroom experience in which you may apply the theory and principles of sport marketing to simulated sport business situations.


A Strategic Sport Marketing Case Analysis Model :A Strategic Sport Marketing Case Analysis Model Outcome—to gain skill in critical thinking Outcome—to gain skill as an analytical thinker.


A Strategic Sport Marketing Case Analysis Model :A Strategic Sport Marketing Case Analysis Model Phase One—Situation analysis and problem identification where you examine the situation, determine if opportunities exist, and identify those opportunities.


A Strategic Sport Marketing Case Analysis Model :A Strategic Sport Marketing Case Analysis Model Phase Two—Sport Marketing Analysis you must look at and analyze the customer and product markets.


A Strategic Sport Marketing Case Analysis Model :A Strategic Sport Marketing Case Analysis Model Phase Three—Market Program Development where you will formulate solutions, strategies and plans of actions.


Phase One—Situation Analysis and Opportunity Identification :Phase One—Situation Analysis and Opportunity Identification Step one: State the situation Objectively identify all the pertinent facts, people, and other factors in the situation


Phase One—Situation Analysis and Opportunity Identification :Phase One—Situation Analysis and Opportunity Identification Step Two: Identify the area(s) of Management. Determining what management areas the challenges fall into will help you determine opportunities and threats


Phase One—Situation Analysis and Opportunity Identification :Phase One—Situation Analysis and Opportunity Identification Step Three: Identify the Strength, Weakness, Opportunities and Threats. Now it is time to try to determine if there are any challenges and what these challenges are.


Phase Two: Sport Marketing Analysis :Phase Two: Sport Marketing Analysis Step one: Analyze the Company. This includes history, growth, location, population, number of employees, strength, weaknesses, financial situation and financial resources of the company.


Phase Two: Sport Marketing Analysis :Phase Two: Sport Marketing Analysis Step Two: Analyze the Sport Product(s) List and describe the programs, products and services offered by the company. Describe their strengths, weaknesses, opportunities and threats.


Phase Two: Sport Marketing Analysis :Phase Two: Sport Marketing Analysis Step Three: Analyze the Customer. Identify the customer markets the company targets currently. Describe them in detail. Describe the nature of demand and identify new markets.


Phase Two: Sport Marketing Analysis :Phase Two: Sport Marketing Analysis Step Four: Analyze the Competition. Identify the competition and describe them in detail. Estimate the number of competitors in their market share and suggest potential future competition.


Phase Two: Sport Marketing Analysis :Phase Two: Sport Marketing Analysis Step Five: Analyze the Climate. Identify environmental factors affecting the situation such as social, legal, and political environments. Discuss the possibility of future changes in environmental factors that might affect the situation.


Phase Three: Sport Marketing Solution Development :Phase Three: Sport Marketing Solution Development Step One—Identify Sport Marketing Solution Objectives and Goals. What solutions (both short term and long range) do you pose? What are the consequences (positive and negative) of your solutions?


Phase Three: Sport Marketing Solution Development :Phase Three: Sport Marketing Solution Development Step Two—Identify Target Market(s) and Formulate Marketing Plan. If your solutions call for changing a marketing mix or plan, present the new options with strengths, weaknesses, opportunities and trends.


Phase Three: Sport Marketing Solution Development :Phase Three: Sport Marketing Solution Development Step Three—Identify Alternatives. Do not throw away all of your ideas that you have developed. Develop alternative ideas into Plan A and Plan B.