Twins Experience of Pioneering Fair Trade

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RECIPES FOR SUCCESS: Lessons from Twin’s experience of pioneering fair trade since 1985. : 

RECIPES FOR SUCCESS: Lessons from Twin’s experience of pioneering fair trade since 1985. Richard Hide, Coffee Marketing Director, Twin, UK.

1. Begin and finish with the people: 

1. Begin and finish with the people The (farmers) and the (coffee drinkers) Motivations Aspirations Communications

1. Begin and finish with the people: 

1. Begin and finish with the people The people in between Round the table It must be win-win-win to work

2. Be practical and business-like: 

2. Be practical and business-like This isn’t charity There’s no reason why you shouldn’t be the best

3. Stick with it : 

3. Stick with it It does take time… Things will go wrong… Link arms… We have the “X” factor…

4. Values are eternal, business plans are not! : 

4. Values are eternal, business plans are not! Beware of formulae Things change fast We’re always learning

5. Think big! : 

5. Think big! Now is the time… Who will control this market (and by whose rules?)