Purpose - The Starting Point of Great Co

Purpose: The Starting Point of Great Companies : 

1 Purpose: The Starting Point of Great Companies

Context: Purpose and the Leadership Agenda : 

2 Context: Purpose and the Leadership Agenda 15 years ago – Competitiveness 10 years ago – Strategy 5 years ago – Execution Now… CEOs want to talk about Purpose

What I mean by Purpose : 

3 What I mean by Purpose Purpose is…. An individual’s reason for doing something because it is right and worthwhile. Your moral DNA – a fundamental part of who you are. Can be shared by a group of people – and so can be very powerful. √

What Purpose is not : 

4 What Purpose is not × Purpose is not…. A Corporate Mission or Vision, a Set of Corporate Values, a Corporate Identity or Brand Corporate Social Responsibility or a Code of Ethics A means to balance the demands of different stakeholders or constituencies A drive for equality A tool for profit maximization

Telltale signs that you need to address Purpose : 

5 Telltale signs that you need to address Purpose Call for a new strategy Reputation problems Morale problems Mergers or acquisitions

The Four Kinds of Purpose : 

6 The Four Kinds of Purpose “The joy of technological innovation” Masaru Ibuka “Build a machine to improve the world” Henry Ford “Millions of people are better off” Sam Walton “The thrill of outstanding performance” Warren Buffett

Great Companies and the Four Kinds of Purpose : 

7 Great Companies and the Four Kinds of Purpose Discovery Heroism Altruism Excellence

The IT sector and the Four Kinds of Purpose : 

8 The IT sector and the Four Kinds of Purpose ?

The IT sector and the Four Kinds of Purpose : 

9 The IT sector and the Four Kinds of Purpose Discovery Heroism Altruism Excellence

Microsoft and the Four Kinds of Purpose : 

10 Microsoft and the Four Kinds of Purpose ?

The Four Kinds of Purpose and lasting success : 

11 The Four Kinds of Purpose and lasting success 1915-1956 Discovery: Seek new possibilities for technology 9%* p.a. earnings growth 1903-1919 Heroism: Use machines to change the world c.100%* ROI 1923-1998 Altruism: Make people happy 18%* ROI 1965-2003 Excellence: Invest excellently 22%* ROI *All figures adjusted for inflation and per annum

How Purpose works: (1) Discover Purpose : 

12 How Purpose works: (1) Discover Purpose

How Purpose works: (2) Test and Apply Purpose : 

13 How Purpose works: (2) Test and Apply Purpose First Test the Purpose Then Apply the Purpose

Why Purpose works: Driving advantage : 

14 Why Purpose works: Driving advantage

A Call to Action : 

15 A Call to Action First, find your Purpose Is it? Then, use it to drive yourself and your colleagues to greatness Discovery Altruism Heroism Excellence