NESTLE ice cream

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By: fastwanted80 (19 month(s) ago)

sure u welcome :D

Presentation Transcript

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Prepared by: Mostafa Tarek Ahmad Mekky Supervised by: authorSTREAM 2010

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Nestle overview: is the largest nutrition and foods company in the world, founded and headquartered in Vevey, Switzerland. Nestlé originated in a 1905 merger of the Anglo-Swiss Milk Company, which was established in 1866 by brothers George Page and Charles Page, and the Farine Lactée Henri Nestlé Company, which was founded in 1866 by Henri Nestlé. The concept of nestle is `` GOOD FOOD , GOOD LIFE``

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Nestle target market: Nestle has a Popularity in all ages specially the kids and the teenager the target market for nestle can be in the range from 8 to 30

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Customer needs and wants: NEEDS: - In the summer in general people needs something cold and tasty to make them refresh WANTS: -Nestle has an ice cream with many flavors, cold and tasty let peoples looking for it in the summer

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How to satisfy customer needs and wants: flavors: there are many flavors in nestle let peoples choose what favorer they prefer like chocolate, mango, and strawberry Shapes: they are many shapes for nestle like cones and large size for families and many other chooses

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There are so many kinds of nestle ice cream and we will mention some of them. Kimo Cono : have got a variety of tasty flavored ice cream in a crispy biscuit topped with peanut pieces. CRUNCH : This tasty combination of crisped rice and milk chocolate delivers a thrilling snack experience of taste, texture and sound.

Rippo : Most popular Ice cream cups in Nestlé Chiko: Every year there is at least one big innovation that would add excitement to the kids

The competitors of nestle ice cream : 

The competitors of nestle ice cream There are many companies produced ice cream around the world but, nestle has the lead in the ice cream company as it has lots of collection satisfy all customer needs There are dolce ice cream company that compete with nestle in producing ice cream

promotion of nestle ice cream : 

promotion of nestle ice cream There are 2 sites for nestle ice cream The first site: www.nestle.com.eg This site for the customer in Egypt to tell the customer the product in nestle not for ice cream only but for the all categories for nestle The second site: www.nestle.com This site for all the customer around the world

promotion of nestle ice cream : 

promotion of nestle ice cream advertising in the street In the internet like

The price of nestle ice cream : 

The price of nestle ice cream mention 2 items very strawberry cost $21.99 halo halo supreme cost $21.99